Shopplaay

Shopplaay So good you don’t have to be

24/04/2026

A quick update from us 🍫

You might notice some of our products in older packaging for a bit.
That’s because our new packaging is currently stuck in transit (yes, the real world is chaotic like that).

Instead of pausing production or compromising on what’s inside,
we chose to keep things moving.

Same chocolate. Same quality. No shortcuts.

For the most up-to-date macros, just scan the chit or head to shopplaay.com.

23/04/2026

profit margin has left the chat 🫧

21/04/2026

It was always one or the other.
Clean ingredients… or good taste.

Why did chocolate have to feel like a compromise?

So we changed that. With Plaay you never have to compromise. 🍫

17/04/2026

Building something real > building something perfect

At Plaay, we’re big on testing small, learning fast, and adapting 📈

Our ice cream pops are exclusively available on ! Get your hands on them nowww.

16/04/2026

Doing our bit to show how proud we are of building in this country 🇦🇪

Made in the UAE & proud 💛

08/04/2026

If you believe indulgence shouldn’t come with terms and conditions...

You’re in the right place. Get your hands on Plaay on shopplaay.com. 🍫

The hunt is ON 🐰We’ve hidden the Easter bunny somewhere in our stories…Find it. Screenshot it. DM us.First one wins 🥚🍫Le...
05/04/2026

The hunt is ON 🐰

We’ve hidden the Easter bunny somewhere in our stories…
Find it. Screenshot it. DM us.
First one wins 🥚🍫

Let the hunt begin!!!

20/03/2026

Dubai keeps moving, and so do we. 💛

Plaay is here for all your moments, no matter how big or small.

Get your 100% clean indulgent fix today on shopplaay.com

We’re back, Plaayers. 💛Dispatch and deliveries have now resumed, while we continue to remain cautious and prioritise the...
05/03/2026

We’re back, Plaayers. 💛

Dispatch and deliveries have now resumed, while we continue to remain cautious and prioritise the safety of our team and delivery partners.

Thank you for your patience over the past few days.

We hope everyone is staying safe and enjoying some clean indulgence ⭐️

Staying safe,
Team Plaay

Dear Plaayers,At present, we’ve paused all dispatch and deliveries until things settle down.The safety of our team and d...
02/03/2026

Dear Plaayers,

At present, we’ve paused all dispatch and deliveries until things settle down.

The safety of our team and delivery partners is our top priority — always.

Thank you for your understanding.
Stay safe, and we’ll be back soon.

Team Plaay

19/02/2026

NOW PLAAYIN’ !!!!

We didn’t rush this launch… with reason.
Not because we couldn’t move faster, but because we care about how Plaay shows up on shelf.
Right team. Right process. Right product experience.

A huge milestone for us at Plaay.
Go find us on your next grocery run!

13/02/2026

That sweet bite with your coffee?
We’re not giving it up. We’re just Plaay-ing it better.
100% Clean ingredients. Zero refined sugar. Zero crash.

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