Now, the first ever Kérastase Institute in the Middle East has opened its doors in Dubai at CityWalk 2, and women in the region will be able to discover firsthand a truly customized, and unprecedented hair care experience in the capable hands of Kérastase experts. This continues the tradition since 1964, from when Kérastase has been using its expertise to transform women’s hair, using its hair care creativity, iconic products and cutting edge innovations to bring out the beauty of every woman’s hair. The integrated approach to salon services at Dubai’s new Kérastase Institute means that women will be able to enjoy a personalized hair and scalp diagnosis. This will revolve around the three technical steps of Cleanse, Treat and Texturize, and will be supported by high performing products, customized rituals and the most professional in-salon expertise. Another feature that will be available at the new Kérastase Institute is recommendations for treatments that women can try at home as an extension of the bespoke, exclusively blended in-salon treatments. At the Kérastase Institute, each product range will be based on a client’s individual hair and scalp diagnosis – whether it’s thinning, dry, cultured or unruly.
