Chef Nouel Catis

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Chef Nouel Catis

Discover the magic behind our culinary journey. To brave a novel idea is to find yourself greatly rewarded by the beast in you called inspiration.

Our passion for flavor alchemy, driven by innovation and a profound understanding of regional palates, allows us to create signature desserts and pastry menus that become million-dollar sensations. Mostly a self-taught pastry artist, I continuously seek to push boundaries and do things the way most chefs wouldn't. I have written my first baking book, Nouel's Nifty Chic Baking, in the hope of bringing original ideas to impress - possibly ones that will inspire you to think outside of the box and lead your own path.

23/03/2026

21/03/2026

A mother’s love is undeniable. Unconditional.

Growing up, my mom expressed hers through baking, each dessert a quiet gesture of care, warmth, and home. That memory has always stayed with me.

SNA’AP was never meant to be just chocolate. It’s an extension of those moments - of childhood, of love, of stories told through something sweet.

Now, we’re gently unveiling these recipes, shaped by the same intention. As the sweet life becomes even more meaningful to me, we’ve crafted a sister menu inspired by a mother’s love: thoughtful, comforting, and made to be shared.

Show mom some love today. Our sweetly packaged cakes and pucks are now available on Deliveroo.

13/02/2026

Viral moments don’t happen on shallow ground. Did you know there were Chocolatesmiths before the viral chocolate happened? Yes! This was the main inspiration, and now I have it in my own hands. How crazy! And this is just the beginning!

08/02/2026

With the overwhelming response and praise for our Abu Dhabi Chocolate, we felt this Ramadan deserved the same level of care and reverence. We have thoughtfully redesigned the packaging to carry subtle, meaningful details that reflect the spirit of the holy month, touches that honor the season and resonate with its warmth and significance.

مع الإقبال الكبير والإشادة التي حظيت بها شوكولاتة أبوظبي، رأينا أن شهر رمضان يستحق نفس القدر من الاهتمام والتقدير. لذلك أعدنا تصميم التغليف بعناية ليحمل تفاصيل بسيطة ومعبرة تعكس روح الشهر الفضيل وتنسجم مع دفئه ومعناه.

03/02/2026

Complimentary Valentine Gifting Service: We’ve realized how many of our customers buy SNA’AP products because it’s simply a premium and quality UAE-based brand to gift someone with. As part of our commitment to continue providing you with the same level of commitment since day 1 - quality products and service - this Valentine we are offering complimentary gifting service for our box set of 4. We will tie a ribbon around it and provide a luxe greeting card. The cherry on the top is of course our SNA’AP city chocolates. This will be available in our retail outlet at the Market Island .island_uae or online via Careem, Deliveroo, Noon Food and Talabat starting next week on Monday.

30/01/2026

Couldn’t be happier seeing our SNA’AP brand officially launched at the Dubai Duty Free. More than my popular Dubai Chocolate recipe, our travel retail exclusive size of 120g gives you the same experience of a generous filling. Look for our other equally delicious city chocolates as London, Manila, Mumbai and Fukuoka. Available across all Dubai Duty Free outlets in all terminals.

23/01/2026

In cooperation with to .qa , we will unveil the first Qatar inspired chocolate crafted by my .dxb team - I have a masterclass scheduled today, the 23rd of January, at 6pm. I’ll share my story about how I got involved with the Dubai Chocolate recipe back in 2022 and what’s next for the chocolate world. And we will also share the story behind the creation of our latest Ageeli-inspired Qatar Chocolate. 🍫 I will see you all later!

09/01/2026

Almost three months in, and my Tumi Voyageur has become a daily essential.
It zips like butter, balances function with a clean, modern look, and sits perfectly on the shoulder: no slipping, no fuss. Thoughtfully designed, effortless to carry, and seamlessly fitting into my routine right alongside my iPhone and MacBook.
A quiet upgrade that makes everyday life easier.

08/01/2026

ActivateMe™ Fest is coming, and I’m excited to be part of Dubai’s first-of-its-kind family event, bringing together over 100 activities, activations and experiences from over 100 academies, clubs, and partners all under one roof, along with free trials and awesome competitions and prizes throughout the event!

Either scan the QR code or visit https://activatemefest.com/, and then use my code SPEAKER25 to get 25% off tickets and join us for an unforgettable family weekend. Are you joining us?

04/01/2026

The city’s new sensation drops only on weekends! So don’t you miss out on the best Bundt cake in town or wait until next week ☺️ - you shouldn’t just hear about it. You should be the one to tell your friends how good it is! It’s not hype. It’s just really delicious. And one cake you buy feeds a labor worker. 🤲 Hasta la vista!

01/01/2026

2025 - you’ve been an amazing one! I lost count on my travels and recipe innovations but was doing the accounting so we’ve got the deets 😅 - this year I and my team are looking forward to another great journey while we continue to grow our brands .dxb .me and - have a great start of the year to you all and thanks for supporting us through the years! What we do we do them best because of you!

24/12/2025

It’s been a great year like any other year but this season is the most significant. We thank the Lord for His blessings and grace and seeing us throughout from January to December as our guiding light. In behalf of my Nouel Catis team, I’m extending the same grace and thankfulness to our shareholders, partners, friends, and importantly to everyone who has been supporting us in more ways than one. Happy Holidays to you all!

Address

Trade Center 1
Dubai

Telephone

+971568477400

Website

https://chefnouelcatis.com/

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Dr Tarek Sultan
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My Story

My story has a very humble beginning - preparing sweet treats with my mother in our home kitchen and learning techniques from recipe books. But it was the dream to fly high in the sky as a respectable patissier that transported me to the world of hotel kitchens leading multi-national teams in different countries and competing on an international scale. My success allowed me to gain recognition from the industry and eventually to publish my own book, Nouel’s Nifty Chic Baking.

Since 2013, I have provided development support to various brands within the GCC specifically in KSA, Kuwait, and the UAE. This involves research and development work writing menus and creating new dessert items. These companies are either existing or start-up with capital valuation ranging from small time (home-grown) businesses to major multi-unit investments.

Over the years, these brands have remained profitable and have grown and expanded. Thanks to the three major thrusts I firmly believe in: show-stopping or instagrammable, signature or unique and delicious!

What makes me different?

I don’t duplicate menus. It’s a big no no! Even with multiple clients, there is a distinction in concept, presentation and taste. It’s an ethical way of doing business.

I work with you. Your ideas and beliefs are as important as my professional experience. I am here to realize your dream.

I like crazy. Craziness is good! I encourage it. I keep an open mind and professionally accept criticism. We shape the business together.

Vast network in the industry. I am well connected to major suppliers locally and internationally ensuring you have access to the latest technology and materials. I have collaborated with many known brands and this is essential in staying up-to-date in the market.

Flexible. I support both small and big businesses improving available choices in the market and encouraging healthy competition. Consider me as your food business incubator. Whether your capital is limited or overflowing, there is a space for you.

COLLABORATION

For the last ten years, I have tapped on numerous international and local brands such as Valrhona, TCHO chocolate (US), Auro Chocolate (Philippines), MEC3, Elle & Vire, Puratos, and learning institutions. It either involved extensive brand support or as a brand ambassador (e.g. masterclasses). This has provided a much stronger link between my suppliers and my clients.

This relationship is very important as it allows the innovation work to continuously progress. It benefits you, as a supplier, and the businesses as the end-user. It’s like pushing new app updates on your phone - there is always something new to play around with.

How big or small you are as a brand, let’s work together! The market is in constant need of new materials.

MY CONCEPT - YOUR INVESTMENT

Recently, I have expanded my services providing a more turn-key type of solution to entrepreneurs.

Creating a brand from scratch is the most exciting yet challenging part. This is where I come in. I tap different talents combined with my expertise in product innovation to create a more tangible business idea you can pitch your capital in.

You could be the next success story!