05/12/2025
Sweet Talk Campaign Deemed a Success
In October, Heart & Stroke Foundation, Antigua and Barbuda, Antigua and Barbuda Diabetes Association, Ministry of Health & The Environment, Antigua and Barbuda and Healthy Caribbean Coalition launched the Sweet Talk campaign. It sparked national conversation about the health risks of sugary drinks and the need for a Sugar-Sweetened Beverage (SSB) levy to reduce consumption and curb the associated health impacts in Antigua & Barbuda.
Together the partners launched:
- 4 campaign videos across Facebook & YouTube
- Press release
- Radio interviews
- TV interviews
Together, our message reached over 470,000 people who identify as being from Antigua & Barbuda on social media.
We were excited to read about the most recent announcement of the SSB legislation and the critical workshop being held to strengthen healthy school nutrition standards. We welcome efforts to make the healthier choice the easier choice!
Visit the Sweet Talk website for more information about the Sweet Talk campaign: https://sweettalk.heartandstrokeag.org
