World Data Lab

16/01/2026

Where's the growth coming from in 2025-2026? 📊

Our data reveals that affluent consumers are driving over half of category growth in Recreation & Culture (54%) and Health (51%), while core consumers are powering growth in essential categories like Education and Food & Beverages (71% each).

Understanding which segment fuels your category's expansion is critical for strategic planning.

Learn more about your category at https://eu1.hubs.ly/H0r0SNd0

14/01/2026

🎙️ Welcome back to Data Talks - Season 2 is now live

We’re kicking off an exciting year of conversations at the intersection of data, performance, and leadership, and we start with a very special guest.

Our first episode of the season features Benedikt Höwedes, World Cup winner, former FC Schalke 04 captain, and one of football’s most respected leaders.

A powerful conversation on modern football, performance, and why, even in a data-driven world, the human connection still matters most.

🎧 Episode out now. https://eu1.hubs.ly/H0qZljd0 or https://eu1.hubs.ly/H0qZjW40

14/01/2026

What Consumer Trends Should You Be Watching in 2026https://worlddatalab.com/world-data-intelligence?
As we step into a new year, staying ahead means staying informed. Here are three key consumer trends to watch:
1️⃣ Generational Shifts: Gen Z is on track to become the highest-spending generation in 80 countries by 2034.
2️⃣ Urban Growth: 83% of urban consumer growth in India will occur outside the top five cities.
3️⃣ Sustainability Demand: Consumers are increasingly prioritizing eco-friendly and sustainable products.
Staying ahead of these trends can help you make data-driven decisions to fuel your strategy.
Want to dive deeper? Explore these trends and more on our freemium platform to uncover insights tailored to your market.
https://eu1.hubs.ly/H0qXx_P0

13/01/2026

World Data Intelligence is built on an entirely new technical foundation designed to handle the complexity of our expanding datasets.

Your complete consumer spending platform, with:

99.5% of the world's population across 184 countries
6,000+ cities with subnational data
Forecasts through 2040
Demographic segmentation (age, gender, spending groups, generations)
All COICOP spending categories
Multi-market comparison tools

And we're just getting started. Coming soon: LLM insights, dynamic forecasting, client data integration, and more.

Whether you're comparing cities, evaluating new markets, planning long-term strategy, or measuring social and economic impact across communities, World Data Intelligence provides a single, trusted source of truth.

Explore World Data Intelligence: https://eu1.hubs.ly/H0qT-2J0

12/01/2026

Did you know that in 2025, 1.2 billion people were able to afford regular air travel —and that this opportunity looks dramatically different depending on geography, income, and household structure?

Understanding who can participate in a category, where they are, and how that will shift over time is no longer a nice‑to‑have. It’s the foundation of smart strategy.

That’s what World Data Lab delivers: a forward‑looking view of your true addressable market, helping you focus on the right opportunities, with the right consumers, at the right moment, in the right places.

Learn more at https://eu1.hubs.ly/H0qSf980

09/01/2026

Ever wondered how World Data Lab brings data to life?
At the heart of everything we do is a powerful combination of cutting-edge technology, rigorous research, and a passionate team dedicated to unlocking global insights. Here’s how we make it happen:
1️⃣ Data Collection: We aggregate millions of data points from trusted global sources.
2️⃣ Advanced Analytics: Our proprietary models turn raw data into actionable insights.
3️⃣ Visualization: We craft easy-to-understand reports, dashboards, and tools to help you make informed decisions.
Behind the numbers lies our mission: to empower you with the knowledge to drive impactful change.
Curious to see how our approach can benefit your business?

Try World Data Intelligence: https://eu1.hubs.ly/H0qQlwC0

08/01/2026

10 positive economic outcomes for developing countries in 2025

From a growing global middle class to expanding trade and faster, market-driven clean energy adoption, 2025 delivered tangible progress for developing economies despite a difficult global backdrop.

Read the full Story: https://eu1.hubs.ly/H0qNK1_0

07/01/2026

At World Data Lab, our consumer spending forecasts reveal where the next opportunities will emerge—by how much, who, when, and even where people will spend, down to the city level. As you plan for 2026 and beyond, our city-level data (for 7,000+ cities) enables focused, efficient market entry.

Learn more: https://eu1.hubs.ly/H0qLTZZ0

06/01/2026

World Data Intelligence is built on an entirely new technical foundation designed to handle the complexity of our expanding datasets.

Your complete consumer spending platform, with:

99.5% of the world's population across 184 countries
6,000+ cities with subnational data
Forecasts through 2040
Demographic segmentation (age, gender, spending groups, generations)
All COICOP spending categories
Multi-market comparison tools

And we're just getting started. Coming soon: LLM insights, dynamic forecasting, client data integration, and more.

Whether you're comparing cities, evaluating new markets, planning long-term strategy, or measuring social and economic impact across communities, World Data Intelligence provides a single, trusted source of truth.

Explore World Data Intelligence: https://eu1.hubs.ly/H0qK72z0

05/01/2026

Could ASEAN Adopt a Single Time Zone?

https://eu1.hubs.ly/H0qHQbn0

"According to World Data Lab, the China Standard Time zone—which also includes Malaysia, the Philippines, and parts of Indonesia—accounts for a significant share of current global consumption and is projected to become the world’s largest consumer market by 2040."

The idea of a single time zone for the whole of Southeast Asia sounds practical and modern. In an ideal scenario, cross-border business activities would become

01/01/2026

In 2026, we remain committed to providing clarity in a fast-changing world, helping organizations understand shifting demographics and global markets.

Thank you for your partnership and trust. Here’s to a year filled with progress, innovation, and impact!

31/12/2025

Insight #10

The share of people living in 5+ person households drops dramatically with rising income. In low-income segments, 83% live in large households. By high-income levels, that drops to just 26%.

Economic development doesn't just increase purchasing power - consumer goods companies face different demand patterns when selling to single-person households versus large families.

That's a wrap on our Top 10 Insights of 2025!

Download the complete deck:
https://eu1.hubs.ly/H0qGqZS0