World Data Lab

02/03/2026

It's today! Join us live for The Future on Tap — a data-led look at the generational journey of U.S. beverage alcohol buyers with NielsenIQ.

Monday, March 2nd | 10am EST / 4pm CET

What's on the agenda?

✅ The US accounts for 1/3 of total global alcohol spending
✅ 50% of in-home spending goes to beer & RTD
✅ Why it's not the price of alcohol stifling growth — it's the price of everything else

Spots still available: https://eu1.hubs.ly/H0sbrDW0

28/02/2026

By 2031, Millennials will outspend Gen X on in-home alcohol, and Gen Z is just beginning to enter the picture as many Gen Zers are still under the legal drinking age.

For anyone considering long-term brand loyalty, marketing strategy, or product development in the beverage alcohol space, generational spending shifts are the signal you should watch most closely.

Join us for The Future on Tap, our upcoming webinar with NielsenIQ, to dig into the generational dynamics reshaping the US market.

🔗 Secure your spot: https://eu1.hubs.ly/H0s8LJf0

27/02/2026

Between 2025 and 2030, $32 billion in new US alcohol spending will come almost entirely from one group: the rich.

For brands and retailers banking on broad-based growth, this has serious implications for premiumization strategy, channel mix, and where you invest.

We're discussing exactly this in our upcoming webinar with NielsenIQ.

🔗 Register now: https://eu1.hubs.ly/H0s8LK30

26/02/2026

In our latest episode of Data Talks, Wolfgang Fengler speaks with Professor Bitange Ndemo, Kenya’s Ambassador to Belgium and the European Union, former Permanent Secretary for Information and Communication, and one of the architects of Kenya’s digital transformation.

Widely regarded as a driving force behind the modernization of Kenya’s ICT sector, Prof. Ndemo oversaw landmark reforms including the installation of undersea submarine cables, the liberalization of telecom markets, the reduction of mobile termination rates, the launch of Kenya Open Data, and the rise of innovation hubs such as iHub and mLab. These reforms helped position Kenya as a continental leader in digital innovation.

Now serving in diplomacy while continuing his academic and research work in entrepreneurship and ICT-driven development, Prof. Ndemo reflects on the policy decisions that reshaped a nation, and what Africa must do next.

Watch the interview here: https://eu1.hubs.ly/H0s6CVc0
Listen here: https://eu1.hubs.ly/H0s6Dx40

Building Digital Africa with Bitange NdemoIn this episode of Data Talks, Wolfgang Fengler speaks with Professor Bitange Ndemo, Kenya’s Ambassador to Belgium and the European Union, former Permanent Secretary for Information and Communication,...

25/02/2026

US in-home alcohol spending is projected to reach $300B by 2034, but the growth will virtually all come from rich consumers and in unexpected subverticals. Wine, for example, is set to outpace spirits on CAGR. Beer & RTD still dominate in absolute volume.

Join World Data Lab and NielsenIQ for The Future on Tap webinar, where we unpack category-level dynamics and what's coming next for the US market.

🔗 Save your seat: https://eu1.hubs.ly/H0s4fKp0

24/02/2026

We are delighted to announce that Mei Lin Fung, long-time Senior Advisor to World Data Lab, has now joined as an investor. Mei Lin brings decades of leadership at the intersection of technology architecture, digital public infrastructure, and global economic policy. As Vice Chair of the UN AI for Good Impact Steering Committee and Chair of IEEE SSIT Sustainability, she has advised governments, central banks, and multilateral institutions across ASEAN, Europe, and the Americas on data-driven development frameworks and MSME financing mechanisms.

At World Data Lab, Mei Lin will continue to play a key role in strengthening our engagement with policymakers, development finance institutions, and public-private partnerships. Her pioneering work on prosperity data networks and securitization frameworks for MSMEs, including her co-authored paper with WDL co-founder Homi Kharas and WDL advisor Bitange Ndemo on global digital utilities for MSME recovery, demonstrates how granular economic data unlocks financing for the 90% of businesses worldwide that are micro, small, and medium enterprises. Her deep understanding of Digital Public Infrastructure deployment through GovStack, Digital Asset Registries, and trade finance frameworks will significantly enhance how we translate demographic and economic forecasting into strategic tools for inclusive growth and sustainable development.

We are proud to deepen our partnership with Mei Lin, welcome as investor to World Data Lab, Mei Lin!

23/02/2026

The US spends $221 billion on in-home alcohol, which is more than China, Japan, Russia, the UK, and Germany combined.

In our upcoming webinar with NielsenIQ, we'll show you exactly how that spending breaks down, who's gaining ground, and what the competitive landscape looks like through 2030.

Register now: https://eu1.hubs.ly/H0r_l3g0

20/02/2026

New analysis powered by World Data Lab and featured on Voronoi by Visual Capitalist highlights a major shift:

Across India’s cities, millions of people are moving out of poverty and into higher spending brackets, reshaping urban demand, infrastructure needs, and consumer markets through 2035.

This isn’t just a poverty story.
It’s a consumer market story.

The rising percentage of Indian cities where 75%+ of the population have moved beyond "Vulnerable & Poor" spending levels, demonstrating urban prosperity…

19/02/2026

"America is on the edge of a generational turning point in beverage alcohol. One that is shaped by deep structural shifts in income, demographics, and spending power. The brands that act now will own the decade ahead."

Read our newest blog on the future of BevAl:

The Future on Tap report is the product of a collaboration between NIQ and World Data Lab—two global leaders combining the Full View of consumer behavior with the world’s most advanced predictive spending models. By uniting NIQ’s unmatched coverage with World Data Lab’s globally consistent, ...

18/02/2026

Our latest data shows that the highest sports spenders in the EU overwhelmingly prioritize participating over attending.

So what does this mean for brands, rights holders, and event organizers competing for consumer wallets?

We're unpacking the hidden economics of events, entertainment, and sports in our next World Consumer Outlook webinar:

📅 12th March 2026
🕙 10am EST | 4pm CET

Save your spot and register now: https://eu1.hubs.ly/H0rTDLg0

17/02/2026

The United States represents a third of the $800 billion global in-home alcohol market. We partnered with NielsenIQ to analyze the future of global alcohol spending:

→ Will alcohol rebound in the USA in 2026?
→ Why the US accounts for 1 in 3 dollars spent on alcohol globally
→ What 50% of US in-home alcohol spend is going toward
→ Why the real growth barrier isn't the price of alcohol — it's the price of everything else

The Future on Tap webinar is your briefing on where the market is heading and what that means for your business.

Register now: https://eu1.hubs.ly/H0rQ60N0

16/02/2026

Luxembourg and the Netherlands spend more than $200 per person attending sporting events every year, the highest in the EU.

But that's just the attendance side of the story. When you look at how consumers across Europe actually allocate their sports and entertainment budgets, the picture gets a lot more interesting, and a lot more actionable for brands, investors, and cities.

We're unpacking all of it in WCO #9: Winning on the Global Stage: Data across 183 countries. A $1T+ event economy. And what it all means for you.

Register free: https://eu1.hubs.ly/H0rNkyw0