World Data Lab

World Data Lab Data scientists and experts producing relevant, personal, and actionable data: Creators of population We aim to make big data accessible to a wider audience.

Our goal is to make data relevant, personal, tangible, and actionable. We believe that it can play an important role in understanding the social and economic developments of our time. Our hope is that people from all walks of life, in all ages and across all countries will explore a new perspective of their own life and find their own place in the world of today and tomorrow. Want to know more about World Data Lab, the team behind population.io? Visit www.worlddata.io or contact us at hello@worlddata.io :)

Reaching the Next Billion CustomersNovember 20, 2025 - 9:00 AM EST | 3 PM CET Online EventJoin us for the eighth edition...
02/11/2025

Reaching the Next Billion Customers
November 20, 2025 - 9:00 AM EST | 3 PM CET Online Event
Join us for the eighth edition of the World Consumer Outlook on November 20, 2025, where World Data Lab presents "Reaching the Next Billion Customers" a forward-looking discussion on the future of consumer spending. This session will explore how the next wave of global consumers will reshape spending trends, with special focus on technology-driven growth across emerging markets and frontier economies.

What will you discover in this session?
✓ Tech equipment and streaming trends driving the next decade of demand
✓ High-growth sectors and regions poised for unprecedented expansion
✓ Strategic insights for capturing emerging market opportunities

Register now: https://eu1.hubs.ly/H0phqGL0

Internship Applications Open November 12!The World Data Lab Internship Program is your opportunity to gain hands-on expe...
31/10/2025

Internship Applications Open November 12!

The World Data Lab Internship Program is your opportunity to gain hands-on experience in an international, fast-paced environment where you'll develop valuable skills and make real impact.
Program Details:

Open to Bachelor's, Master's, PhD students, and recent graduates
3-6 month internships (part-time or full-time)
Based in Vienna, Austria or Nairobi, Kenya
Interested?

Register now to receive an email when applications open: https://eu1.hubs.ly/H0pdtmp0

30/10/2025

Gen X is the "health" generation, shaping the future of care.
Our data reveals how shifting generations and growing demand across emerging markets are reshaping how the world invests in health.

Learn about our category https://eu1.hubs.ly/H0pdpr00 and generational https://worlddatalab.com/generations spending data.

28/10/2025

World Consumer Outlook #8 Reaching the Next Billion Customers

Join us on November 20, 2025, at 9:00 AM EST / 3:00 PM CET for the eighth edition of the World Consumer Outlook webinar.

This session will explore how the next wave of global consumers will reshape spending trends, with a spotlight on technology-driven growth across emerging and frontier markets.

💡 Discover:
✅ Tech equipment and streaming trends driving the next decade of demand
✅ High-growth regions and sectors poised for expansion
✅ Strategic insights for capturing opportunities among the next billion consumers

🎙️ Hosted by World Data Lab, this is your guide to understanding where and how the next generation of spending power will rise.

🔗 Register now → https://eu1.hubs.ly/H0pblWj0

🎧 New Episode of Data Talks Don’t Underestimate AfricaIn this episode, Data Talks host Wolfgang Fengler speaks with Mic...
27/10/2025

🎧 New Episode of Data Talks Don’t Underestimate Africa

In this episode, Data Talks host Wolfgang Fengler speaks with Michael Joseph, the former CEO of Safaricom and Chairman of Kenya Airways, about how bold leadership, intuition, and data transformed Kenya’s digital landscape.

From being “sent to fail” to building one of Africa’s most successful companies, Michael shares the story behind Safaricom’s rise, the power of serving consumers at the base of the pyramid, and why his message remains clear: never underestimate Africa.

💡 A masterclass in leadership, innovation, and resilience and a reminder that data, when guided by human insight, can change entire nations.

🎙️ Listen now → https://eu1.hubs.ly/H0p8y4_0 or
https://eu1.hubs.ly/H0p8xqd0

10 Years of World Data Lab: From a TED Talk Idea to a Global Data PowerhouseWe recently sat down with our CEO Wolfgang F...
27/10/2025

10 Years of World Data Lab: From a TED Talk Idea to a Global Data Powerhouse

We recently sat down with our CEO Wolfgang Fengler to reflect on World Data Lab’s first decade, and what’s next for the world of forward-looking data.

“What began as a hobby after a 2014 TED talk evolved into an NGO, a global data company, and now a trusted partner to both public and private sector leaders.”

From the Poverty Clock and Hunger Clock, to our flagship platform World Data Pro (soon to become World Data Intelligence), our mission has remained clear:
to make good data accessible to everyone.

🔹 Over the past decade, WDL has partnered with global leaders like L’Oréal, Mastercard, and NielsenIQ
🔹 Reached middle-class dominance worldwide, over 50% of the global population
🔹 And built the world’s most consistent view of how people live, spend, and grow

Looking ahead, Wolfgang shares that World Data Lab aims to be “the authority on forward-looking economic and consumer data” making complex insights simple, trustworthy, and democratized.

👉 Explore the full conversation with Wolfgang and discover how we’re shaping the next decade of data. https://eu1.hubs.ly/H0p0QG80.

World Consumer Outlook #8: Reaching the Next Billion CustomersNovember 20, 2025 | 3 PM CET / 9 AM ESTJoin World Data La...
27/10/2025

World Consumer Outlook #8: Reaching the Next Billion Customers
November 20, 2025 | 3 PM CET / 9 AM EST

Join World Data Lab for the latest edition of the World Consumer Outlook, where we’ll explore:
💰 Which regions are driving the next wave of consumption growth
📊 How generational and income dynamics are shifting global spending
🌐 What these trends mean for businesses and policymakers planning for 2026 and beyond

🔗 Register now: https://eu1.hubs.ly/H0p6JvV0

Global leaders, innovators, and changemakers came together in Kuala Lumpur to share bold ideas on how Southeast Asia can...
24/10/2025

Global leaders, innovators, and changemakers came together in Kuala Lumpur to share bold ideas on how Southeast Asia can lead the next wave of inclusive and sustainable growth, powered by data, digital transformation, and human creativity.

World Data Lab CEO Wolfgang Fengler opened the program with a data visualization on ASEAN’s emerging middle class, showing how millions of new consumers will transform economies and drive opportunity across the region.

Throughout the day, conversations explored how governments, businesses, and communities can turn ambition into action, from empowering small enterprises to shaping the future of AI governance and financial inclusion.

A highlight was Amal Clooney’s powerful reflection on justice and equality, reminding us that lasting growth depends not only on innovation and investment but also on protecting human rights and advancing opportunity for all.

Thank you to our partners at the Mastercard Center for Inclusive Growth and everyone involved in making today a true celebration of purpose and progress.

https://eu1.hubs.ly/H0p5n090

October 24th, purpose-driven global leaders, innovators, and changemakers will come together at the ASEAN Inclusive Grow...
23/10/2025

October 24th, purpose-driven global leaders, innovators, and changemakers will come together at the ASEAN Inclusive Growth Summit (AIGS25) to share bold ideas and practical insights on sustainable economic growth, digital transformation, and collaborative innovation across Southeast Asia.

World Data Lab’s Wolfgang Fengler will join the conversation, bringing data-driven perspectives on how inclusive growth and the rise of Asia’s middle class are shaping the region’s economic future.

💡 Don’t miss this opportunity to gain insights from the region’s leading voices and access conversations that turn bold ideas into tangible impact.

🔗 Sign up now for first access to on-demand sessions: https://eu1.hubs.ly/H0p4yp80

This weekend, as the clocks fall back across much of the US and Europe, it’s the perfect time to think about time zones ...
22/10/2025

This weekend, as the clocks fall back across much of the US and Europe, it’s the perfect time to think about time zones and what they mean for the global economy.
Where is consumer spending highest? Take a guess before we share the full breakdown.
Pacific Standard Time
Eastern Standard Time
Central European Time
China Standard Time
https://eu1.hubs.ly/H0p2JgB0

Asia’s Emerging Middle Class: A Generational Force for Inclusive GrowthBy 2035, Asia-Pacific will be home to 3.2 billion...
22/10/2025

Asia’s Emerging Middle Class: A Generational Force for Inclusive Growth

By 2035, Asia-Pacific will be home to 3.2 billion of the world’s 5 billion middle-class consumers, the largest expansion in history.

Ahead of the ASEAN Inclusive Growth Summit in Kuala Lumpur, Mastercard Center for Inclusive Growth and World Data Lab explore how this transformation is reshaping financial inclusion, digital engagement, and economic mobility.

Together with Mastercard, we’re mapping the middle-class journey across income levels, generations, and geographies to identify the tipping points where people gain access to financial tools and to unlock pathways for sustainable, inclusive growth.

Read the full story on Mastercard Newsroom:
🔗 https://eu1.hubs.ly/H0p1JB20

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