28/05/2026
𝗪𝗵𝗼 𝗱𝗼 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵 — 𝗮𝗻𝗱 𝘄𝗵𝘆? For scientists venturing into social media, it's the question that should always come first. It sounds simple. But it really isn't.
Writing for academic journals and writing for social media are two very different skills. The gap between them can feel vast. But there are compelling reasons to bridge it – from discussing with researchers across disciplines and getting inspired to making science accessible and exciting to younger audiences.
Yesterday, the fabulous Elise Cutts – currently FRONTIERS Journalist in Residence at the Complexity Science Hub – ran a lunchtime workshop on exactly this. She guided our researchers through the practicalities: how to be intentional about social media rather than just present on it, which platform serves which purpose – and coming back to the one big question that should always come first, she said: who do you actually want to reach, and why?
🌟 It was fantastic – huge thanks to Elise! Needless to say, the time flew (and this lunchtime might have ended with a few new social media accounts).
And a big thank you to all the researchers who took the time to dip a toe (or more) into the world of social media – Amélie Desvars-Larrive, Leonardo Niccolò Ialongo, Katharina Ledebur, Elma Hot Dervic, Vito D. P. Servedio, Miruna Cotet, Philipp Hilmbauer-Hofmarcher, Daniele Barolo, Guillermo Prieto Viertel, Léo Delalandre, Lasmi Marboun, Jakob Zsambok, Zakh Roth
