07/07/2025
Vienna’s housing market: The pandemic has triggered a lasting shift in preferences, shows a new study.
🏘️ 𝐖𝐡𝐚𝐭 𝐰𝐚𝐬 𝐝𝐨𝐧𝐞:
The team around Fabian Braesemann (Associate Faculty at the Complexity Science Hub and Oxford Internet Institute, University of Oxford) analyzed more than 120,000 rental listings on "Willhaben" from 2018 and 2022.
💡 𝐓𝐡𝐞 𝐟𝐢𝐧𝐝𝐢𝐧𝐠𝐬:
➡️ Outer districts boom: Rents rose 50% more in Vienna’s outer districts (10–12, 14–17, 20–23) compared to the central ones.
➡️ Pre-pandemic price drivers like a central location or proximity to subway stations have lost relative importance.
➡️ Home-office-ready apartments are in demand: Features like extra rooms, balconies, and gardens have become more important.
➡️ Strongest increase in rents was seen in districts 10, 11, 15, 20, 21, and 23—areas that were relatively less expensive before the pandemic. By contrast, the increase was smaller in the already more expensive districts 13, 18, and 19.
🏗️ 𝐖𝐡𝐲 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐦𝐚𝐭𝐭𝐞𝐫?
Changing housing preferences have long-term consequences for urban planning. For instance, if more people choose to live in outer districts and work remotely, their mobility and shopping patterns will shift accordingly. Cities need to anticipate and respond to these new patterns.
🔬 𝐏𝐫𝐞𝐩𝐚𝐫𝐞𝐝 𝐡𝐨𝐰?
Housing markets are shaped by countless interactions: renters, landlords, infrastructure, policies, and economic trends. To navigate this complexity, we need data-driven insights.
As Fabian Braesemann puts it:
“If we can use algorithms to extract evolving housing preferences from rental data, we can begin to rethink urban planning—shifting from reactive policies toward active management of the housing market as a complex system.”
This study was published in and was conducted in collaboration with Einstein Center Digital Future, Oxford Internet Institute, University of Oxford, Agenda Austria, Hanno Lorenz, and Jan Kluge.
Read more:
What makes an apartment attractive when the daily commute to the office disappears? A new study with CSH reveals a clear trend in housing