The Hypno Coach

21/08/2025

𝐈𝐭'𝐬 𝐭𝐢𝐦𝐞 𝐟𝐨𝐫 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐖𝐞𝐞𝐤𝐞𝐧𝐝 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞

𝐒𝐞𝐬𝐬𝐢𝐨𝐧 𝐒𝐜𝐞𝐧𝐭 𝐒𝐧𝐚𝐩𝐬𝐡𝐨𝐭

What to do:
Choose one scent (e.g. lavender, peppermint, citrus, sandalwood) you’d use in a session and write 1–2 sentences on why—the mood it sets, when you’d use it, or how clients typically respond. (Tip: be mindful of sensitivities; keep any diffuser very light.)

Then share it in the comments.

𝐄𝐱𝐚𝐦𝐩𝐥𝐞𝐬
Lavender: “My go-to for first sessions—softens pre-session nerves and signals ‘you’re safe here’ before induction.”

Peppermint: “For post-session clarity—one deep inhale helps clients feel alert and focused as we review take-home steps.”

Sweet Orange: “Uplifts low mood without feeling heavy; I use it when we anchor motivation for habit change.”

Have fun!
Ernest

17/08/2025

𝐓𝐡𝐞 𝐅𝐢𝐧𝐚𝐥 𝐂𝐚𝐥𝐥

"Over the next 12 weeks, everything changes for cessation therapists worldwide..."

August 20th marks the start of the Strategy-Based Cessation Mastery Series - and honestly? This might be your last chance to master cessation work at this level.

Here's what you're getting:
✅ 3 comprehensive programs (smoking, gambling, va**ng)
✅ 12 live 90-minute training calls
✅ Complete workbooks with proven scripts
✅ All recordings for lifetime access
✅ Private community support
✅ 12 months ongoing support
✅ 30 CPD points
✅ Lifetime re-attendance privilege

BONUS for first 5 registrations:
FREE 90-minute one-on-one call with me to create your cessation implementation plan (valued at $350).

The Reality:
Every day you delay is another day missing high-value cessation opportunities. Every unsure "no" to cessation clients is lost income and impact.

My 98% success rate didn't happen by accident. The system works because it addresses what others ignore: doubt elimination and memory reconstruction.

"I never thought I would work with smokers. But this made it so easy." - Greg

Investment: from $50/week

This is your moment. Will you be the therapist who finally masters cessation work?

Registration closes soon. Don't let another year pass watching other therapists succeed in cessation while you stay on the sidelines.

[Secure your spot now at: https://sbcm2025.ernestmcleod.com.au/checkout2]

Be Confident at Cessation work with the simple to follow Strategy-based approach with proven success.

17/08/2025

𝐓𝐡𝐞 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧

"One participant made $19,000 in her first year after learning this..."

Cessation work isn't just about helping people - it's about transforming your practice into a premium, results-driven business.

Here's what cessation mastery does for your practice:

Immediate Benefits:
→ Command premium rates for specialist work
→ 80% first-session success rates build instant reputation
→ High-value sessions (cessation clients invest more)
→ Reduced session anxiety with proven framework

Long-term Practice Growth:
→ Become THE go-to specialist in your area
→ Referrals multiply from satisfied clients
→ Other practitioners refer their "difficult" cases
→ Build reputation as the therapist who gets results

The Financial Reality:
Cessation sessions typically command 2-3x standard rates. With 98% success rates and word-of-mouth referrals, participants often see cessation become their primary income source within 12 months.

"It's been amazing and a great help to me... Your course has really answered many of the questions I've had." - Anthony

The Strategy-Based Cessation Mastery Series isn't just training - it's practice transformation.
Three programs, 12 live calls, lifetime support.
Tax-deductible professional development.

Investment from $50/week.

Will you be the practitioner who transforms both lives AND income?

[Transform your practice at: https://sbcm2025.ernestmcleod.com.au/checkout2 ]

Be Confident at Cessation work with the simple to follow Strategy-based approach with proven success.

15/08/2025

𝐓𝐡𝐞 𝐌𝐞𝐦𝐨𝐫𝐲 𝐑𝐞𝐜𝐨𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧 𝐁𝐫𝐞𝐚𝐤𝐭𝐡𝐫𝐨𝐮𝐠𝐡

What if the secret to permanent cessation isn't in the conscious mind, but in rewriting memories?"

Traditional methods fail because they work on surface desire while leaving deep behavioral memories untouched.

Here's the breakthrough that changed everything for my clients:

The Memory Problem:
Your client's brain stores thousands of smoking memories - lighting up, holding ci******es, the ritual, the identity. Remove the conscious desire but leave these behavioral memories intact? Recipe for relapse.

The Strategy-Based Solution:
We don't just override behavioral memories - we reconstruct them. We create new memories where they've NEVER smoked. New emotional associations. New automatic responses.

The Result:
Instead of "ex-smokers trying not to smoke," we create people who genuinely cannot imagine smoking because it's not part of their reconstructed identity.

"This time I feel like I'm a non-smoker and have not been smoking for years. Last time I quit I felt like a smoker that wasn't smoking. I feel so different this time." - Sam (180 days later)

This memory reconstruction works across all behaviors - that's why the same strategy transforms smoking, gambling, AND va**ng cessation.

The Strategy-Based Cessation Mastery Series teaches you this exact memory reconstruction process. 12 live calls starting August 20th.

Ready to work at the memory level where real change happens?

[Master memory reconstruction at: https://sbcm2025.ernestmcleod.com.au/checkout2 ]

14/08/2025

𝐓𝐡𝐞 𝐖𝐞𝐞𝐤𝐞𝐧𝐝 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞

𝐈𝐝𝐞𝐚𝐥 𝐂𝐥𝐢𝐞𝐧𝐭 𝐢𝐧 𝐅𝐢𝐯𝐞 𝐓𝐫𝐚𝐢𝐭𝐬

A quick clarity game: list 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐟𝐢𝐯𝐞 𝐚𝐝𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬 that describe your dream hypnotherapy client for a specific service (quit smoking, anxiety relief, etc.). If you like, add a 𝐭𝐰𝐨-𝐰𝐨𝐫𝐝 𝐫𝐞𝐚𝐬𝐨𝐧 after each trait.

Share by reply email or on the page.

𝐇𝐨𝐰 𝐭𝐨 𝐝𝐨 𝐢𝐭 (𝟓–𝟏𝟎 𝐦𝐢𝐧):
Pick one service/niche. 2) Write five adjectives—no more, no less. 3) (Optional) Add a two-word rationale for each.

𝐄𝐱𝐚𝐦𝐩𝐥𝐞𝐬:

𝐐𝐮𝐢𝐭 𝐒𝐦𝐨𝐤𝐢𝐧𝐠
Decisive (ready now)
Health-focused (values wellbeing)
Coachable (follows steps)
Supported (family onboard)
Persistent (handles urges)

𝐀𝐧𝐱𝐢𝐞𝐭𝐲 𝐑𝐞𝐥𝐢𝐞𝐟
Self-aware (notices triggers)
Open-minded (tries tools)
Consistent (practices daily)
Curious (asks why)
Patient (trusts process)

𝐆𝐞𝐧𝐞𝐫𝐚𝐥 𝐃𝐫𝐞𝐚𝐦 𝐂𝐥𝐢𝐞𝐧𝐭
Committed (shows up)
Respectful (keeps time)
Engaged (asks questions)
Values expertise (trusts guidance)
Refer-happy (shares wins)

Have fun!

14/08/2025

𝐓𝐡𝐞 𝐓𝐡𝐫𝐞𝐞-𝐟𝐨𝐫-𝐎𝐧𝐞 𝐌𝐚𝐬𝐭𝐞𝐫𝐲 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞

Why learn one cessation method when you can master three with the same strategy?"
Most trainings teach you to handle ONE type of cessation. Then you're stuck when a gambling or va**ng client walks through your door.

My Strategy-Based Cessation Mastery Series is different. One powerful framework, three complete applications:
🚭 𝐒𝐦𝐨𝐤𝐢𝐧𝐠 𝐂𝐞𝐬𝐬𝐚𝐭𝐢𝐨𝐧 - The foundation strategy
🎰 𝐆𝐚𝐦𝐛𝐥𝐢𝐧𝐠 𝐂𝐞𝐬𝐬𝐚𝐭𝐢𝐨𝐧 - Adapting for different contexts
💨 𝐕𝐚𝐩𝐢𝐧𝐠 𝐂𝐞𝐬𝐬𝐚𝐭𝐢𝐨𝐧 - Mastering versatile application

Here's why this matters:
𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩 𝟏: You learn the foundational framework
𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩 𝟐: You master its versatility across contexts
𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩 𝟑: You see adaptation principles in action

By the third workshop, you're not following scripts - you're thinking strategically. You understand the "why" behind every technique, not just the "what."

This is how mastery works:
• First exposure: Learn the process
• Second exposure: See the patterns
• Third exposure: Master the strategy

Research confirms: repetition leads to retention. Multiple exposures create deep understanding and unconscious competence.

𝑆𝑖𝑛𝑔𝑙𝑒 𝑤𝑜𝑟𝑘𝑠ℎ𝑜𝑝𝑠 𝑡𝑒𝑎𝑐ℎ 𝑡𝑒𝑐ℎ𝑛𝑖𝑞𝑢𝑒𝑠. 𝑇ℎ𝑒 𝑐𝑜𝑚𝑝𝑙𝑒𝑡𝑒 𝑠𝑒𝑟𝑖𝑒𝑠 𝑐𝑟𝑒𝑎𝑡𝑒𝑠 𝑚𝑎𝑠𝑡𝑒𝑟𝑦.

12 live calls, 30 CPD points, lifetime access. Investment from just $50/week.
[Claim your mastery at: https://sbcm2025.ernestmcleod.com.au/checkout2]

14/08/2025

Strategy-based Cessation Mastery
commencing 20th August

1) Strengths of the Strategy-based Cessation Mastery Workshop
Please see Image 1

2) What makes Strategy-based Cessation Mastery unique?
1. Strategy first, trance second.
A 20- to 30-minute strategic dialogue convinces the client they can quit before you ever count them down.
2. Replicable cessation beyond smoking, gambling or va**ng.
Ernest points out the same three-step logic applies to any behavioural change, so therapists leave with a transferable tool-kit.
3. Business growth built-in.
Scripts for enquiry calls, bundled follow-up calls, and pricing guidance turn the protocol into a profitable product, not just a technique.
4. Positive, no-negativity learning culture.
Clear community rules foster a supportive environment—valuable for newer therapists who often feel isolated .
5. 12-week low-interruption format.
Two hours of self-study + one 90-min Live call per week fits around busy practices or day jobs.

3) What You Show That Is Truly Unique
• The “Imagination Engine” metaphor makes neuro-cognitive theory client-friendly and gives therapists an elegant pre-talk story.
• Thumb-switch / arm-fold convincers are simple, visceral demos few trainings teach, yet clients remember them for life .
• Live follow-up call protocol—two calls in the first ten days, plus 6- and 12-month SMS—bridges therapy and after-care .
• Explicit revenue maths (one client = course fee) removes the “will I recoup my investment?” objection straight away.

4) What’s Different vs. Typical Quit-Smoking Courses
Typical one-day script training
Single session script, minimal theory
Little/no business training
No peer community
Focus on “stopping”
Relapse handled ad-hoc if at all

vs

Strategy-Based Workshop
3-Step plan + cognitive framework
Full sales, pricing & admin system
Weekly live calls & FB peer practice
Focus on identity as a non-smoker
Structured follow-up & relapse-proofing

5) Key Points Hypnotherapists Should Watch For
1. How the plan concept is sold to the client—note Ernest’s wording so clients want to follow the steps.
2. Use of sensory illusions to prove the mind already edits reality (great for sceptical clients).
3. Pricing rationale—charging less than AU $150 per session undervalues both you and your client’s outcome.
4. Identity language in Step 3—listen carefully; that phrasing is what locks in “I am a non-smoker” rather than “I’ve quit”.
5. Peer-practice structure—copy that model in your own CPD groups.

6) Why Attend Even If You’ve Done Other Quit-Smoking Trainings
• Plug-and-play business model: you leave with pricing, scripts, worksheets, and follow-up templates—most trainings stop at technique.
• Higher confidence, lower resistance: the strategy segment removes the “What if hypnosis doesn’t work on me?” objection before trance begins.
• Proven scalability: a brand-new hypnotist earned AU $19 k in her first year with an 83% success rate using this exact system.
• Applies to ANY habit: once you grasp the Thought → Emotion → Action loop and the imagination/identity exercises, you can adapt it for weight loss, gambling, anxiety, etc.
• Ongoing support and updates: FB community, live calls, and lifetime access to recordings mean you’re never “stuck” with a tricky case.

https://sbcm2025.ernestmcleod.com.au/checkout2

Bottom line:
This workshop marries a tested therapeutic strategy with a ready-made business framework—delivered in an interactive format that keeps therapists implementing week by week. Even practitioners already “trained” in smoking cessation gain a unique set of convincers, identity-based language patterns, and revenue systems that simply aren’t taught elsewhere.

13/08/2025

Proudly Awarded Best Smoking Cessation Advocate 2025 – EzyQuit founder Ernest McLeod has been recognised by the Australian CEO Excellence Awards for his groundbreaking Strategy-Based Smoking Cessation Program, now helping smokers across Australia and around the world finally quit for good.

EzyQuit - 2025 winner. EzyQuit is Australia’s leading quit smoking hypnotherapy service, dedicated to helping people break free from ni****ne quickly, safely, and permanently. Using a proven and successful hypnosis based approach, EzyQuit has helped thousands of Australians reclaim their health an...

10/08/2025

🎯 80% first‑session success? 98% overall? Yes—and here’s why it matters.

These aren’t marketing numbers. These are outcomes. When you eliminate doubt first and rebuild behavior at the memory level, your clients quit—and they stay quit.

You can confidently offer this to your clients—and confidently share results.

Spots are filling fast —enroll now:

Be Confident at Cessation work with the simple to follow Strategy-based approach with proven success.