21/11/2025
Welfare Wednesday: What Does “Social Licence” Mean in Horse Sport?
You may have heard the term “social licence to operate” recently. It is not a new concept, but it is an important and topical one. This week we are taking a moment to explain it simply for our Pony Club community.
▪️ What is social licence?
At its core, social licence is about public trust. It refers to the confidence the wider community has that horses in sport are treated kindly, fairly and with respect. There is no official licence. It is a shared belief that equestrian activities are being carried out in a responsible and ethical way.
▪️ Why it matters now
Horse sport is more visible than ever. Photos and videos are widely shared online, and people who may not know much about horses still form opinions based on what they see.
This means that how we ride, how we care for our horses and what we choose to share online all contribute to the public’s perception of horse sport and whether they continue to support it.
For parents, this may also be a useful topic to discuss with teens who use social media.
▪️ A quick check-in before posting
When sharing content from a rally day, competition, lesson or just time at home with your horse, it can help to ask:
• Does the horse look comfortable and relaxed?
• Is the gear fitted correctly and safely?
• Does the moment reflect good horsemanship?
• Would someone who is not familiar with horses understand what is happening?
If something in the image or video does not sit quite right, it may be worth pausing. This is not about criticism. Sometimes a photo or video highlights something we missed at the time, and it provides an opportunity to reflect and improve.
▪️ Pony Club’s role
Pony Club focuses on developing strong foundations in horsemanship: understanding horse behaviour, safe and kind handling, correct and welfare-focused riding, and putting the horse’s wellbeing first. These everyday habits help build trust, both within our community and with the wider public.
▪️ In a nutshell
Social licence is about public confidence in horse sport.
Our everyday choices, including what we share online, shape how others see our community.
If something does not look quite right, it is an opportunity to learn.
Together, Pony Club members, families and coaches help show the wider community what responsible, kind horsemanship looks like.