03/01/2025
so why, one might wonder, does the CAIRO Eau de Parfum come in a soft, calico pouch? pretty unconventional for perfume packaging, no? 👀.
it is actually a very intentional homage to my time in Egypt... exploring the beguiling jewellery shops nestled in the amber glow of the market bazaars—collecting gleaming pieces of silver like treasure... ✨.
and some of the jewellery merchants would package their jewellery in delicate, ‘dust’ pouches such as these, emblazoned with their simple, yet striking, logos. i still have them to this day, and they have served as inspirations of beauty and nostalgia for the CAIRO design.
if you were to peep into my life, you’d see that my jewellery is stored in pouches like these... organised into daily wear jewellery, gold pieces, special occasion necklaces, etc. storing them this way also means they are literally ready to grab-and-go when i am off travelling or going away for the weekend. i love this system, as i am not one to muck about 😅.
so this jewellery pouch serves as an ‘extra’ gift, to you, of goodwill and prosperity—a gift that has nothing to do with perfume, and EVERYTHING to do with beauty and sensuality (of which fragrance is so intrinsically linked) 🪷.
and i hope it serves you well. to safeguard, and protect with care—your own treasures, whatever they may be ✨🪬✨
