Cass Olholm

Cass Olholm Train With Cass Head Coach & Founder 🏋️‍♀️
The Ground Australia Co-Founder 🧡
Team LSKD 🖤

27/11/2025

Black Friday 🤝 Community First

I got asked what is doing for Black Friday, and honestly, I wasn’t going to do anything. Discounting for new users never feels right when you have a loyal, committed community already showing up day after day.

So instead, I’m flipping it. I’m refunding 4 subscriptions every single day from now until Cyber Monday, for current TWC members AND anyone who joins over the next 4 days.

No codes.
If you’re active, you’re in.
If you join anytime between now and Monday, you’re in too (if you happen to be in your free trial when you win, don’t worry we’ll automatically refund your subscription as soon as your trial rolls over).

Just a small way of giving back to the people who make this community what it is 🩵

Let’s finish the year strong.
🔗 14-day free trial via the link in my bio.

*4 subscription refunds will be given daily from November 28th and ends 1st December at 11:59pm AEST. Open to all active TWC app members. New members who join during the promo period are also eligible. Winners refunded via original payment method. Full refund = most recent subscription charge

I’ve been posting on social media for a while now, and something I’ve been thinking about recently is just how different...
25/11/2025

I’ve been posting on social media for a while now, and something I’ve been thinking about recently is just how different the health and fitness landscape online feels compared to when I first started.

Back then, we were still coming out of the “nothing tastes as good as skinny feels” era, and the “strong not skinny” movement was only just beginning to take shape.

CrossFit was still new, and I remember feeling like I didn’t quite fit the brief online. I was snatching barbells while so many others were filming movements like pop squats. There was nothing wrong with that, it just wasn’t common to see women lifting heavy, training for performance, or chasing strength purely for capability. I even caught myself filming those trending exercises sometimes just to blend in with what was popular at the time. Still, my message was always about empowering women and giving them permission to be strong.

Now? It’s everywhere. Strength is mainstream. Women deadlift, squat, run, race, and take up space with zero apology. We no longer have to give women the “okay” to be strong. It’s normal, expected, and celebrated, and I love that.

I’m fairly certain it’s not just my little corner of the internet, but even so, what a powerful shift to witness. Women training for themselves, for confidence, for joy, for power, and for capability.

Rest easy my beautiful girl 🤍🕊️Ten years of love, loyalty, and chaos. Thank you for being so gentle with my two babies w...
02/11/2025

Rest easy my beautiful girl 🤍🕊️
Ten years of love, loyalty, and chaos. Thank you for being so gentle with my two babies who came after you. Now you’ve got endless balls to chase, planes to bark at, and all the space in the world to run, pain free.
Love you forever, Riley girl ❤️

What a way to start another lap around the sun 🥹🫶✨Surrounded by beautiful people, doing what I love, and soaking up this...
25/10/2025

What a way to start another lap around the sun 🥹🫶✨

Surrounded by beautiful people, doing what I love, and soaking up this kind of energy. The X hybrid event was unreal.

And now I’ve just touched down in Brisbane to race with tomorrow.

35 is off to a pretty great start 🤍

📸:

15/10/2025

My thoughts on pre-workout as a Nutritionist 👩‍⚕️ If you’re using a pre-workout, choose one that supports performance, not one that overstimulates your system.

natural pre-workout = functional > over-stimulated ⚡️
DC: CASS15 (brandpartner)

10/10/2025

PART 3/3: TWC for Android. Finally.

A big announcement… is finally coming to Android.

It’s taken a lot longer than I ever planned, but I needed to get this right.

I built this app from scratch. No backers, no investors, just me, because I wanted full control over what I was giving my community.

That meant launching on Apple first, with the plan to expand to Android once we had momentum. But when the first build went wrong, I had to pause and rethink everything.

Now, with a full rebuild almost complete, I’m proud to say TWC is coming to Android, and it’s going to be better than ever.

Thank you so much for your patience. We’re preparing for submission next week, and I’ll keep you updated every step of the way.

10/10/2025

PART 2/3: To the people who stuck around…

This one’s for the people who trusted me, especially early on.

To those who stuck around, who messaged me, who believed in the programming even when the tech let you down… thank you. From the bottom of my heart.

This has never just been a job to me. I believe in the power of training to transform lives, because it changed mine.

And if you were one of the people who downloaded the app but walked away, please reach out. I’d love to give you your 14 day free trial again so you can experience what it was always meant to feel like.

We’ve been busy rebuilding and are just days away from submitting the new app to Apple. Once approved (which can take up to a week), TWC 2.0 will officially be yours very soon. I will keep you updated.

10/10/2025

PART 1/3: Why I’m walking away from my app…

This is part one of a very honest share. hasn’t been the journey I thought it would be.

I put on a brave face, but behind the scenes, the last couple of years have been incredibly challenging, mentally, emotionally, and physically.

I built this app with everything I had… and I’ve made the tough decision to walk away from it. But not without rebuilding. TWC 2.0 is coming.

If you’ve ever supported me or trained with me inside the app, this one’s for you.

More to come in parts 2 and 3.

PS everything I’m sharing is based on my personal experience. I’m not here to call anyone out, just t be transparent about the road to rebuilding.

(also, sorry for the echo, my mic wasn’t charged 😩)

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Cairns City, QLD

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