30/05/2026
This World No To***co Day, we’re unmasking the appeal.
Around the world, to***co and ni****ne products are being redesigned to look harmless, trendy, and youth‑friendly — using flavours, colours, and marketing tactics that can make harmful products seem less risky. These tactics continue to influence young people, even where strong regulations exist.
The AMA continues to advocate for strong, evidence‑based public health measures that protect Australians — especially young people — from the harms of to***co and ni****ne addiction.
Let’s keep unmasking the tactics. Let’s keep putting health first.
***coDay ***coFreeFuture