02/12/2025
Parents shouldn’t need a science degree to understand what’s in their toddler’s food.
Drew’s story shows why clearer rules and higher standards for baby and toddler foods are urgently needed.
We’re proud to support Food for Health Alliance’s Kids Are Sweet Enough campaign calling for stronger protections for families.
Learn more www.foodforhealthalliance.org.au/campaigns/kids-are-sweet-enough
"Why are toddler food companies allowed to get away with misleading parents of babies and toddlers in this way?"
Meet Generation Victoria - GenV dad Drew. He's a dad with a two-year-old from Melbourne, and nutrition is really important to him.
Like many parents, he once assumed that packaged foods for babies and toddlers were tightly regulated in Australia.
But the sad reality is they are not.
“If I buy these products, I feel I should be able to trust that what's being sold to me is nutritious," he said.
"It shouldn’t take a science degree to figure out what’s really in the food," he said.
A recent survey of over 7,000 GenV (short for Generation Victoria) parents shows that nearly all parents believe these foods should be better regulated.
If you share Drew's concerns, sign up to support our Kids Are Sweet Enough campaign today.
With your help, we're calling for baby and toddler food companies to be held to higher standards in Australia. More information on our website: https://bit.ly/3IKRMen | VicHealth