
29/09/2025
It’s Shell and Brit here to some huge news with you.
After a lot of thought & consideration (& tears), we want to share that from 1 October 2025, Pineapple Fitness will officially be under new ownership.
Rachael will be stepping in as the new owner and leader of our PF family.
To share more than what fits into this post, we’ve put together a few things for you (links are in our stories):
✨ A personal note from both Shell and Brit - where we open up about what this decision has meant to us.
🎧 A podcast episode with us - where we dive deep into the heart of the decision, the emotions behind it, and what’s next
🎧 A podcast episode interviewing Rachael - learn more about her vision, passion and what’s next
We know in our hearts that Rachael is the perfect person to carry Pineapple forward. Many of you already know and love her. You’ve seen her energy, her care, and her belief in what Pineapple stands for. She shares the values and vision we brought to life: empowering women to feel strong, capable, and confident at every stage of life.
What does this mean for our members?
• Sessions, memberships, the timetable and the fab community we have will all continue as normal.
• You’ll keep seeing the same familiar coaching team, with Rachael leading the way.
• We’ll both still be around, with Rachael as our new boss!
This has one of the toughest calls we’ve ever had to make because we love it so deeply. Together, we’ve built an incredible, heart-led space for women, and we are so proud of what it’s become. We’ve loved coaching you, celebrating you, and watching you get really bloody strong, and we’re so grateful for the love, sweat, and laughs we’ve shared along the way. Thank you for trusting us and being part of something so special. We couldn’t imagine a better person than Rachael to take Pineapple into its next chapter, and we know she’s going to do amazing things with you all.
With love and gratitude,
Shell & Brit 💛🍍
Links
A personal note from Shell - https://www.pineapplefit.com.au/shell
A personal note from Brit - https://www.pineapplefit.com.au/brit
A podcast episode with us - https://open.spotify.com/episode/5pRY37EeuqDvCMQJKlURe5?si=37qoKH75S12B6vL_Gv5_4A
A podcast episode interviewing Rachael - https://open.spotify.com/episode/4JxgfdFqfrmS3gpftmQLQC?si=Ki7Vp_qSTtGd-nF6mfXPmA