Phillip Liao

11/03/2026

Virtue signalling is rife in the health industry. None more so than the need to ‘facilitate independence’ in our patients.

Yes, there are some who want us to teach them everything to go off on their own. This is true. And for these, we most definitely should.

However there are many who actually prefer for us to be with them until they reach the end... and even at the end, they would like to continue with us in some sort of capacity.

The issue with health pros is they think seeing someone 1x/month for 12 months is unethical.

But guess what? One session a month when used in a clinically valuable way could save them MONTHS of rehab.

Runners who want their 4 week mileage + strength program assessed by a running physio would find that valuable.

Disc pain patients who can self manage would find a 1x/month check in valuable if you assessed their monthly load as well as update their strengthening program.

This is true prevention. This is true ‘thinking forward.’

The game isn’t to be unethical. The game is to ethical value creation. Find what that is for you and the patient.

06/02/2026

People drop off when there’s no reason to stay.

So give them a reason to stay, from the very beginning.

02/02/2026

You will never be rich as a health pro unless you understand this.

If you are able to CREATE incredible value for the community...

You will receive incredible rewards.

Nvidia, a computer gaming company is worth billions because it created the processing parts that laid the foundation for one of the most useful tools today... AI.

Tony Robbins is a billionaire and runs events all the around the world. Many people’s lives have changed from his programs, books and audio tapes.

Mike Israetel, the founder of RP Strength has millions of subscribers on YouTube and Instagram. He puts out free content regularly and has an app you can purchase to get you to hypertrophy goals.

Whichever field you’re in, the principles are the same.

Find what you’re good at.
Create your solution.
Show it to as many people as you can.
Get better.

There’s no way around it.

12/01/2026

I was days away from leaving the health industry...

But I guess something was too important.

06/01/2026

Hey there!

I’m Phil.

Welcome to my page.

Hit the follow button if you want more free content on sales and communication in the health field.

Nice to meet you 😄

05/01/2026

The Clinician’s Handbook series is now COMPLETE!

Book 1 - How to Rebook Patients WITHOUT Being Pushy teaches you how to rebook patients using trust as your main currency.

Book 2 - How to Retain Patients WITHOUT Being Sleazy teaches you how to retain patients by focusing on developing yourself, your product and a progression pathway.

Book 3 - How to Handle Patient Objections WITHOUT Pressure teaches you how to negotiate collaboratively with patients so objections become opportunities FOR personalisation.

Whichever stage of your career you’re in - these skills will help you communicate the VALUE of your skills.

These skills are the missing link between where you are now and the IMPACT you want to create.

Paperback copies are available via Amazon.
EBook copies are available via my website.

Both links in bio 🙂

31/12/2025

It’s cliche’d but it’s true.

Commit and put in the work.

You’ll be surprised at what you can achieve in a year.

29/12/2025

Real life footage of what happens when you leave patients with 'lets just see how you go...'

To solve this problem forever, the clinicians communication handbook trilogy is now available in bio 🙏

Ps i slapped myself four times lol

16/12/2025

It’s always when I’m at an airport.
I feel compelled to write.
Perhaps it’s the energy of travelling. The fleetingness of goodbyes.
Some saying ‘see you later’ for a couple of weeks.
Some saying ‘I’ll never see you again’.
And some saying nothing at all.
For me, I’m saying ‘I hope I see you again soon.’
I have travelled a lot these last three years of my life.
From Sydney to Melbourne. From Melbourne to New York. From New York to Thailand. From Thailand to Laos. All of this was intentionally unintentional.
I never had a plan. I never had ‘things to do’ when I got there.
I just booked a one-way ticket and lived day by day.
That was the thrill of it. The excitement of randomness. The unpredictability of my whims.
I learnt a lot. About myself. About other cultures. About life.
‘Why is everything so planned at home?’ I asked myself. ‘Is that really life?’
Of course it was. I lived it many times. How couldn’t it be if I lived it?
And yet… life also thrived so well without a plan.
Without waking up to an agenda.
Without a need to ‘know what to do.’
I just woke up and… let the day take me where it wanted.
This year, I’ve been to Bangkok twice for two weeks each time. But instead of just ‘being…’ I came with a singular goal.
I came with a plan. I knew where my days would take me. Every day had intention.
‘Isn’t this contradicting myself?’ I would ask. ‘Why live so planned in a city that allows for so much unplanning?’
Because I realise that it’s the exact nature of unplanning that allows me to plan better.
It’s the century old notion of ying-yang. The masculine-feminine. The play and rest.
I had the ability to walk outside my apartment at any time of day and look at what food I wanted to eat – then and there.
And I could return within 60 minutes and go back to writing.
I could go to my favourite Muay Thai gym down the road, punch and kick for two hours.
Then return back to writing.
I could meet my buddies for a quick lunch… then go back to writing.
I’ve been asked multiple times – ‘why do you need to go all the way to Bangkok to write a book? Can’t you just write it at home?’
My honest answer is yes, I probably could.

17/10/2025

You can be paid to build trust.

You just need to learn how best to do this.

All the best businesses have a scaling ladder from free, under $50, all the way up to $1000+.

It’s a necessary part of building trust with your ideal client.

No one is going to want to spend a lot on you right away - that’s why you need to create a value ladder that incrementally BUILDS trust as you service them.

Only then, will they be ready for your higher offers.

If you want a strategic roadmap to achieving this - DM me ‘call’ for a FREE 30-minute strategic call.

10/10/2025