25/07/2025
Not all business advice fits our industry.
Massage therapists run local, client-focused businesses - not influencer brands or digital startups.
Here’s what you don’t need to succeed:
❌ A huge social following - 200 engaged locals beats 10K strangers
❌ A fancy custom website before you even have bookings
❌ Complex email systems that overwhelm more than they help
❌ Saying yes to every client - hello, burnout
❌ Nights + weekends stacked to “grow faster”
❌ Discounts that attract the wrong clients
❌ Scaling fast with passive income before building your foundations
❌ A big team before you’ve even filled your books
👉 Massage therapy is different. Build your business with what serves you - not what serves someone else’s model.
What’s the most irrelevant or unhelpful business advice you’ve been told as a therapist? Let’s hear it - drop it in the comments!
