28/02/2026
After fourteen years in the cosmetic injectable gig, I can tell you… almost every January, and often February too, is the same!
Long, quiet weeks with significantly less bookings, enquiries, and of course… cashflow into the business.
These weird weeks where it still feels like a sleepy summer holiday but also a desolate ghost town when it comes to the pace of your workplace!
Here’s what I remind myself and my team of every single January, and into the early months of the year…
1. It’s NOT just you.
It’s all of us.
Ask your BDM’s (who have lots of contact and info exchange with clinics and colleagues around the country)… cosmetic clinics, with teams, as well as solo operators alike, and even beauty and hair take a hit this time of year, especially right at the beginning of January. In fact, some business owners I know have opted to remain closed for longer than ever this year! Knowing the decline in business is wide-spread and reminding yourself of this when you’re staring at empty booking columns in your schedule takes the ‘what have I done wrong?’ out of what is a widespread occurrence.
2. It doesn’t mean your clients have gone elsewhere.
Remember, lots of clients have been treated to have their results peak in December for the silly season, and they’re not due for retreatment yet!
3. Consider what is happening in your client community’s lives right now: for some parents, children have started kindy or school for the first year, and focus is on being available for them and settling them in. Others have returned from a whirlwind of Christmas celebrations and holidays, and wanting to really get back in the swing of life before their attention turns to their own treatments. Also, lots of families are hit with a lump sum investment of ‘back-to-school’ costs… they need a minute to recover.
4. Less socialising means clients can have less focus on their skin and their own self-care… it’s a SEASON, not a lifetime!
5. As I always say… quiet times = super valuable reset time for your systems, processes, tidying up and improving the way you do big and little things in the clinic. Use this time to create content for marketing, do a stocktake, etc!
