
31/01/2024
I made a mistake.
I didn't follow my better judgement when I started my nutrition consultation business last year and took the wrong path with my marketing approach as a result. I made a mistake, but I'm going to fix it.
From today, I’m shifting away from centralised social media marketing and prioritising offline and personalised promotional activities. This is a big part of running my business in a way that is authentic to me. I appreciate that it won’t be for everyone, but I am sure that it will resonate with many.
The solution that I have developed is a grass roots, community-based initiative - I've named it ‘Wellness Unplugged’. This project is grounded in meaningful, face-to-face conversations with owners of local businesses that contribute positively to the quality of life of their community, harnessing the power of storytelling as an output. It prioritises genuine one-on-one connection over homogenous digital social networking. It is part cross-promotion activity and part passion project.
The premise is here: intrinsicnutrition.com.au/wellness-unplugged I have done a dive into the evidence to test what my gut has been telling me. What I found confirmed that I have to at least try this. You can find my summary articles where I consolidate these learnings here: intrinsicnutrition.com.au/wellness-unplugged -evidence-section
So DON'T like or follow me on Facebook, Instagram or any other social media site. This will only add to the digital noise in your life and, in support of your wellbeing, I don't wish to contribute to that.
Instead, if you're interested in connecting, including gaining exclusive access to Wellness Unplugged content, I warmly invite you to subscribe to join my monthly newsletter community. This way, you can thoughtfully and consciously put a little time aside each month to digest the content contained. If you’d like to participate or collaborate, feel free to get in touch with me directly. I have big ideas for building and evolving this community and I would love for you to be a part of it. intrinsicnutrition.com.au/wellness-unplugged -join
The success of Wellness Unplugged relies wholly on the participation of fellow small business owners, and interest of their broader communities. So we'll see how we go. If you’re with me on this, I would love for you to spread the word far and wide, and encourage others to participate and/or subscribe.
Hopefully this post reaches at least a few of you with whom the premise resonates. If so, let's connect. Properly.
unplugged@intrinsicnutrition.com.au | intrinsicnutrition.com.au/wellness-unplugged -join | +61 491 754 803