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Tuesday 10am - 5pm Wednesday 10am - 5pm Thursday 10am - 5pm Friday 10am - 5pm Saturday 10am - 5pm

Seekers

Fitzroy's home of master crafted eyewear. Visit us at 203 Gertrude St, Fitzroy or explore online.

05/03/2026

IN THE COMMUNITY: PIPER-HEIDSIECK AT WINE & VINYL FRIDAYS

To celebrate B Corp Month, we are showcasing some of our favourite fellow B Corps for the Wine & Vinyl Fridays series throughout March.

Drop into the showroom on Friday afternoons to discover products from B Corp businesses who, like us, believe that what you put your name on says something about who you are.

To kick things off, we will be serving Piper-Heidsieck Cuvée Brut. An ongoing feature at Seekers events, some may not know that this Champagne is our house pour, carefully selected for its premium taste and its commitment to people and planet. One of the first Champagne houses in the world to achieve B Corp certification, Piper-Heidsieck has been independently verified to meet the highest standards of social and environmental performance – something we think is worth raising a glass to.

Seekers Wine and Vinyl Fridays x B Corp Month Event Details:
-- Friday, 6 March 2026
-- 3pm – 5pm
-- Seekers, 203 Gertrude St, Fitzroy

03/03/2026

A SIMPLE SYMBOL, A POWERFUL SIGNAL.

The little B on the bottom right hand corner of our showroom window isn't a marketing badge or a self-declared claim. It's independently verified – earned through a rigorous assessment across governance, workers, community, environment, and customers.

When you see it at Seekers, it means we've been measured against the highest standards of social and environmental performance and found to meet them. It means we've made legal commitments to consider the impact of our decisions on everyone they affect – not just our bottom line.

This March, for B Corp Month 2026, we're unpacking what that symbol really means to us. Discover more via the link in our bio.

28/02/2026

Introducing the new blok titanium range by LINDBERG.

LINDBERG reunites with global brand ambassador Jackson Yee (Yi Yang Qian Xi) to unveil the new blok titanium collection. Four decades of titanium mastery, expressed through a revolutionary screwless, cubical hinge design.

Coming soon to Seekers.

26/02/2026

Spotted: Friend and client Craig looking sharp in District Vision 🔥

Craig wears the Junya Racer sunglasses with a tortoise frame and blue mirror lens. It’s a combination that just works.

Seekers People:
Frame: District Vision Junya Racer

Shop District Vision at Seekers online or visit us at our Fitzroy showroom.

24/02/2026

Spotted: Actor Russel Crowe sporting the new Sloane frames from Cutler and Gross’ Knightsbridge Green titanium collection for The Rake Magazine.

Talent:
Photography:
Fashion Direction:
Grooming:
For:
Frames: Sloane Sunglasses by Cutler and Gross

See more of from Cutler and Gross at our online boutique or visit us at our Fitzroy showroom.

21/02/2026

Spotted: Michael B. Jordan at the 2026 Golden Globes wearing Oliver Peoples

Talent:
Photography:
Styling:
Grooming:
Frames: Oliver People’s TK-5

See more of our Oliver People’s range at our online boutique or visit us at our Fitzroy showroom.

18/02/2026

Napier Quarter is a neighbourhood espresso and wine bar tucked into a quiet Fitzroy backstreet. Since 2016, their team has been serving considered fare, curious wines and classic espresso from morning through to night.

With just 26 seats inside and a handful along the footpath outside, the experience feels intimate and personal. Long lunches unfold under dappled, tree-filtered light, while the inviting bluestone building draw guests indoors, where warm lighting, polished steel and walls lined with wine bottles set a romantic tone.

Guided by a philosophy of quality, community and artisan craft, the menu and wine list are deliberately concise yet dynamic, spotlighting seasonal plates and small producers. For those wishing to linger a little longer, the adjoining guesthouse offers the chance to extend the experience.

Pictured here are co-owners Daniel Lewis and Simon Benjamin alongside head chef Blake Ellis. Daniel, a longtime Seekers client, wears AHLEM Leon frames in Dark Turtle — timeless, considered, and right at home in a space that values craft over trends.

17/02/2026

Spotted: Jodie Foster wears N.04 for W Volume One 2026 Best Performances Issue.

Photography & Direction:
Talent: Jodie Foster
Frames: Oliver Peoples N.04

Discover our Oliver Peoples collection in-store in Fitzroy or browse online.

14/02/2026

We have taken a moment to reflect on the opportunity to celebrate Victoria’s Pride Street Party with our vibrant Seekers community for the fifth year in a row, and why this day continues to hold such special meaning for us.

For another year, Melbourne’s iconic Gertrude and Smith Street precinct came alive with music, art, performance and community spirit – and once again we opened our doors in celebration of love, progress and togetherness.

Friends, clients, neighbours and curious passers-by drifted in to escape the heat (and the occasional spot of rain), clink a glass of bubbles, observe the street party unfolding through our beautiful front windows, and collect our Seekers x Pride 2026 memento – a faithful stubby cooler. With the Seekers community showing up in droves, the showroom converted to the warmth and ease of a best friends’ house party – a space where everyone felt welcome, relaxed, and embodied the ‘Proud to be Seen’ spirit.

Thank you to everyone who stopped by, shared a drink, tried on frames, or simply paused for a moment of connection. And a heartfelt thank you to the team at Midsumma and the volunteers who continue to make this vital celebration possible.

--

Seekers is proudly owned and operated by members of the LGBTQIA+ community and we have always maintained that Seekers is For Everybody.

We are delighted to hear the Victorian Government has this week announced that funding for the iconic Victoria's Pride Street Party will continue, preserving it as a permanent part of the Midsumma program. We look forward to many more years celebrating progress, love, and community in our neighbourhood!

12/02/2026

YOU WANT IT, YOU GOT IT – TINTED LENSES ON THE SPOT.

From now until 31 March 2026, Seekers is offering complimentary tinted lens options with any non-prescription sun or optical frame purchase.

Simply choose your frame, choose your tint, and have it customised in 20 minutes via our Seekers Espresso Fit service – on-the-spot lens changes while you enjoy a coffee on us.

Personalise your frames to your unique style – visit us in-store to discuss Espresso Fit tinted lenses with Jayson, Kenny or Kye.

--
^T&Cs apply. See in store for details.

10/02/2026

Seekers Wrapped: CUTLER AND GROSS Takeover

Last Wednesday, we celebrated CUTLER AND GROSS’ London-born legacy of individuality and craftsmanship with a full showroom takeover at Seekers. For one day only, our shelves were lined with the complete CUTLER AND GROSS collection – bold, characterful, and handcrafted in Italy.

As the sun set, we continued into the evening with Seekers Debonair – an intimate gathering of clients and friends featuring a new Seekers signature cocktail recipe, the Rhubarb Martini, crafted by drinks king , a fabulous High Tea as a nod to the British from , and an exclusive after-hours look at CUTLER AND GROSS’ cult eyewear. Plus, support and co-hosting by CUTLER AND GROSS via and our premium lens supplier .

A big thank you to everyone who joined us to experience CUTLER AND GROSS’ distinctive spirit and craftsmanship in true Seekers style.

🎥 Seekers Debonair fabulously captured by CUTLER AND GROSS fan girl and Seekers People

07/02/2026

In the lead up to Victoria's Pride Street Party on Sunday 8 February, we took a moment with the Seekers team to reflect on what it means to be 'Proud to be Seen'.

--

Seekers x Pride: a moment with Kye

-- Name:
Kye O'Donnell

-- Frames on rotation:
LINDBERG Rim Bo, Navy with Silver Groove Colour - my favourite for all day wear, comfortable, light and nothing blocking my peripheral vision
AHLEM Galilee, Champagne Gold - my favourite for more formal occasions, the gold sparkles and the Sensity lenses protect me from glare when outside
DITA Zinzire, Black - my favourite sunglass, wrapped with mirror lenses great for people watching

-- Pride, in one word:
Visibility

-- How does eyewear help you feel Proud to be Seen?
My eyewear is an extension of my personality, so naturally I choose pieces that make me feel my authentic self.

-- How do you see Seekers showing up for everybody in practice?
We provide all our customers the same high standard of care and service. We help to make quality eyecare more accessible to under-serviced communities by bulk billing consultations for children, students, pensioners and health care card holders. Our Seekers Supports program also provides financial support for charities selected by our customers. Our Seekers Impacts program helps to minimise our environmental impacts, which is great for everyone.

--

Captured by our talented client, Stu () at Wine and Vinyl Fridays.

Address

203 Gertrude Street
Fitzroy, VIC
3065

Opening Hours

Tuesday	10am - 5pm
Wednesday	10am - 5pm
Thursday	10am - 5pm
Friday	10am - 5pm
Saturday	10am - 5pm

Telephone

+61384568888

Website

http://seekersoptical.com.au/

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