09/09/2024
It came to my attn recently that some rich (probs pharma shill given her mansions and private jets) lady was stirring s**t again and I’ve sat on whether to speak out or not, but I’ve seen enough “competing product” companies run their mouth and / or fearful messages come thru thinking they’re gonna die from the latest fear p**n …. So I’m gonna speak on it.
Eddie is all over this and has been through the attacks on our incredibly innovative natural zeolite nanoized to a 0.5 micron and with copious amounts of research.
So here goes :
Talking Points & Responses on Zeolite Issues
It’s come to our attention that there is some chatter on a couple of anti-zeolite social media accounts. This guide serves to address some of the unfounded claims out there and our position on the issues.
Zeolite as a Supplement
We’ve become aware there is one or more social media accounts that are anti-zeolite. While we respect people’s right to free speech, we believe this messaging is misguided, and a source of disinformation.
Zeolite is a natural mineral, formed in nature. It has been safely used dating back to the time of the Roman aqueducts, when zeolite filtered toxins from water. The natural zeolite we use – clinoptilolite – has been widely studied for safety and efficacy.
For over a decade, our natural zeolite has been used by hundreds of thousands of people to support the health of their families. Pure Body Extra and Pure Body are backed by thousands of verified, five-star reviews.
The apparent goal of the anti-zeolite account is to have zeolite be classified as a pharmaceutical instead of a supplement, so it is not available to people without a doctor visit and prescription. We strongly disagree. We do NOT think pharma should control every natural product out ther
We believe people have a right to make their own health choices. Natural supplements that are recognized as safe and effective should be readily accessible so that families have the freedom to determine what options are best for their well-being.
Zeolite and GRAS Status
Zeolite holds GRAS (Generally Recognized as Safe) status with the United States Food and Drug Administration (FDA). The zeolite clinoptilolite is classed as a hydrated Sodium Aluminosilicate, which was granted a Type 1 GRAS status in 1979:
“There is no evidence in the available information on [substance] that demonstrates, or suggests reasonable grounds to suspect, a hazard to the public when they are used at levels that are now current or might reasonably be expected in the future.” (1)
The regulations for zeolite (21 CFR section 182.2727) relate to food ingredients for humans (2). Zeolites were not widely available as supplements in the 1970s.
Additionally, the European Food Standards Agenda [EFSA] (2008) recognized the previous EU approval of sodium aluminosilicate as an additive in dietary food supplements. The EFSA also conducted an extensive review and found that:
“FEEDAP Panel concluded that 10 000 mg clinoptilolite/kg complete feed could be considered to be safe for all animal species. Clinoptilolite is essentially not absorbed and is excreted with the faeces. There is no evidence that clinoptilolite will be degraded during its passage through the gastrointestinal tract of target animals.” (3)
Since the 1970s, zeolite clinoptilolite has been extensively studied and found to be safe. Numerous animal studies (and limited human studies) show that zeolite is a safe, natural way to provide detoxification, antioxidant, and immune support in the body. The National Institutes of Health features hundreds of studies on zeolite with extensive research published by universities from around the world (4).
Additionally, a comprehensive review published in Frontiers in Pharmacology (Nov. 2018) covers many of the safety and health applications of clinoptilolite zeolite: https://www.frontiersin.org/articles/10.3389/fphar.2018.01350/full
Zeolite Does Not Cause Mineral Depletion
It’s been suggested by an anti-zeolite social media account that zeolite can also remove good minerals (alongside toxins). That’s not what the research shows. Our zeolite also undergoes a proprietary process to ensure it will not bind to beneficial minerals. This is not the same for all zeolites which is why only work with these, in our fulvic, pb and pbx products
Research shows that the zeolite clinoptilolite has a strong preference for heavy metals, and other toxins, so it selectively binds to these substances as it passes through.
In this human trial, natural Clinoptilolite zeolite increased the removal of heavy metals without depleting electrolyte minerals:
https://www.dovepress.com/clinical-evidence-supporting-the-use-of-an-activated-clinoptilolite-su-peer-reviewed-article-NDS
Dairy cows supplemented with Clinoptilolite showed reduced incidence of “milk fever” while levels of calcium, phosphate, magnesium, potassium and sodium remained stable:
https://pubmed.ncbi.nlm.nih.gov/16379650/
Dairy goats treated with Clinoptilolite zeolite showed improved outcomes in their kids, with no changes in serum concentrations of fat-soluble vitamins, macro-elements, and trace elements, or activities of hepatic enzymes:
https://pubmed.ncbi.nlm.nih.gov/19254146/
The Pure Body/Pure Body Extra zeolite is cleaned in a proprietary process to remove any existing heavy metals from the zeolite cages. The zeolite is then flooded with cations such as calcium, magnesium, and potassium.
Why does this matter? Zeolites detoxify using cationic exchange. In other words, they “swap” a good ion—typically magnesium, potassium, or calcium—for a bad ion (toxins) in the body. By adding good ions to the zeolite, these cations are then “exchanged”
I’m tired of fearful and ignorant statements capitalising on the latest … Boo did it, Rahm did it, and now fulvic companies competing are doing it. It’s not cool and it’s misinformation… thousands of clients with incredible results over many years goes a long way to telling me what is the truth.

Frontiers | Critical Review on Zeolite Clinoptilolite Safety and Medical Applications in vivo
In the context of this experiment, clinoptilolite supplementation of concentrate feed at 2.5% improved milk fat percentage in dairy goats, without adverse effects on the serum variables evaluated. Furthermore, the reduction of SCC achieved with clinoptilolite supplementation provided some evidence o...
