08/08/2025
World Breastfeeding Week 2025 - Prioritise Breastfeeding: Create Sustainable Support Systems. Breastfeeding isn’t just between a mother and baby… it’s between a mother and her village.
As a doula, I’ve walked alongside many women in the early days of feeding their baby. I’ve seen the blissful moments - that deep exhale when baby finally latches well, and I’ve seen the tears, the cracked ni***es, the self-doubt. I know all about the overwhelming 3am feeds when it all feels too much, when you can’t latch baby, when baby vomits all their feed up, when you’re ni***es are so sore and stinging because you haven’t figured out how to get a good latch, when you don’t have a spot to pump when out, when you spill precious pumped milk, when you soak your clothes and bed sheets with milk, comments from others that are unkind, when you’re battling mastitis, when you need to take extra pump breaks at work, when you’re balancing nutrition, fluids, your own needs and your baby’s needs, when you miss out on social events because baby won’t take a bottle, weaning and pregnancy juggles. I’ve been through a lot myself.
Breastfeeding is natural, yes… but it’s also learned. It takes support, patience, and the right environment to truly thrive. This year’s theme is a reminder that breastfeeding doesn’t happen in isolation. It happens in the context of mothers who feel safe, supported, and surrounded by care, not just in the first week, but in the weeks and months that follow.
If you’re feeding right now - whether at the breast, with expressed milk, or a combination - know that you deserve support that lasts, not just quick tips and “good luck.” Being told Fed is Best and not to worry is not support, fed it’s the bare minimum. You deserve a system that holds and supports you, so you can hold your baby.
Here’s to creating a world where feeding journeys are nurtured, protected, and celebrated.