George & Matilda Eyecare for Innisfail Optical

George & Matilda Eyecare for Innisfail Optical At Innisfail Optical, we are passionate about eye health.

We are continually investing in the latest technology, training, and products to ensure we give the best care and service possible.

Vision 20/20 Sale is on!From busy mornings to sunny weekends, the right eyewear keeps your vision clear, protects your e...
15/09/2025

Vision 20/20 Sale is on!
From busy mornings to sunny weekends, the right eyewear keeps your vision clear, protects your eyes, and completes your look.

Limited time:
🕶️ 20% Off Sunglasses – block UV & glare
👓 20% Off Glasses – see clearly every day

Keep your eyes healthy and your style on point. Don’t miss out!
📅 Visit us in practice or book online today. T&Cs apply.

📚👀 80% of a child’s learning happens through their eyes — yet 1 in 5 kids can’t see properly and don’t even know it.By 2...
12/09/2025

📚👀 80% of a child’s learning happens through their eyes — yet 1 in 5 kids can’t see properly and don’t even know it.
By 2050, half the world’s population is expected to be myopic.

✨ MiYOSMART lenses can slow myopia progression by up to 60%, giving kids clear vision today while protecting their future sight.

📅 Book your child’s eye test these school holidays and ask us about MiYOSMART lenses in our practice.

New & Exclusive: Mon LuLu Eyewear Premium frames designed for women who embrace elegance and modern style. Timeless, con...
03/09/2025

New & Exclusive: Mon LuLu Eyewear
Premium frames designed for women who embrace elegance and modern style. Timeless, confident, and effortlessly chic.
Each pair includes a sleek slimline case to keep your eyewear safe in style.
Visit our practice today and explore the new Mon LuLu collection.

Your Eyes Deserve Everyday Protection Did you know your eyes are even more sensitive to UV damage than your skin? Yet, o...
28/08/2025

Your Eyes Deserve Everyday Protection

Did you know your eyes are even more sensitive to UV damage than your skin? Yet, only 58% of Aussies wear UV-protective sunglasses.

Now is the time to protect your eyes! Receive a free pair of sunglasses when you buy a complete pair of glasses (min. $300) or a six-month supply of contact lenses.

T&Cs apply.
Book your appointment today.

12/08/2025

Where Strength Meets Sophistication

Engineered for performance, designed for comfort. TITANForge frames are made with ultra light weight memory metal for a perfect balance of durability and style.

Discover the next generation of eyewear. New TITANForge range exclusive to George & Matilda Eyecare

11/08/2025

Where Strength Meets Sophistication

Engineered for performance, designed for comfort. TITANForge frames are made with ultra light weight memory metal for a perfect balance of durability and style.
Discover the next generation of eyewear. New TITANForge range exclusive to George & Matilda Eyecare

🎨 Colouring Competition Time at George & Matilda Eyecare for Innisfail Optical! Open to ages 1–5 and 6–10 for a chance t...
23/06/2025

🎨 Colouring Competition Time at George & Matilda Eyecare for Innisfail Optical! Open to ages 1–5 and 6–10 for a chance to win a $25 Kmart gift voucher in each category!

To enter, visit us instore to collect a colouring page (we’ve got plenty ready to go!), bring it to life with your best colours, and return it to us by 5pm on 9th July.

Winners will be announced just before our local show holiday on 10th July. Let’s make it bright, fun, and full of colour – we can’t wait to see your masterpieces!

28/05/2025

Don’t miss out on our Storewide Cracker Sale, happening tomorrow and on Friday at George & Matilda Eyecare.

Whether you're updating your everyday eyewear, need a spare pair, or stocking up on contact lenses, you'll enjoy huge savings storewide.

Our appointments are filling up fast, so if you want to check your prescription and general eye health, book in your eye test today.

Alternatively, just pop in and browse the extensive range and take advantage of our 2-day sale.

🎉 Big shoutout to our Colouring In Competition winners — you did an amazing job! And a huge thank you to all the little ...
24/04/2025

🎉 Big shoutout to our Colouring In Competition winners — you did an amazing job!
And a huge thank you to all the little legends who joined in with their colourful creativity. 💫

Parents — your child’s masterpiece is waiting! Drop by in-store to collect their artwork. Unclaimed pages will be sent off for recycling soon 🌿🙂

For a limited time, when you buy a pair of glasses, we'll give you a second pair FREE!Your glasses go everywhere with yo...
07/04/2025

For a limited time, when you buy a pair of glasses, we'll give you a second pair FREE!

Your glasses go everywhere with you, so why stop at just one pair?

Whether you need a backup pair for life’s little mishaps, a set for work and another for weekends, or a spare pair of sunnies, a free second pair, means more convenience and flexibility for your lifestyle.

Choose from a selected range of glasses (with 1.5 single vision lenses) or non-prescription sunglasses.

Double your style without doubling the cost.

Book your next appointment whilst this exclusive offer lasts.

https://georgeandmatilda.com.au/book-appointment/

24/03/2025

We're celebrating another year of caring for your eyes, with a special birthday offer!

For a limited time, enjoy 20% off storewide, plus receive a free premium travel case when you spend $600 or more instore.

Hurry - our exclusive birthday offer is for one week only from 24-30 March!

Visit your nearest practice and enjoy these special savings! Learn more at https://ecs.page.link/SRVEB

👁 Tired, itchy, irritated eyes? You could have Dry Eye.Dry Eye is a common yet complex condition affecting 1 in 4 people...
24/03/2025

👁 Tired, itchy, irritated eyes? You could have Dry Eye.

Dry Eye is a common yet complex condition affecting 1 in 4 people. When your tears don’t hydrate your eyes properly, it can lead to discomfort and even long-term damage.
🚨 Common symptoms include:
✔ Scratchiness, grittiness, or a “foreign body” sensation
✔ Burning, stinging, or dryness
✔ Blurred vision & sensitivity to light
✔ Tired, heavy-feeling eyes

We offer advanced Dry Eye assessments & treatments to help restore comfort and improve tear production.

Don’t let Dry Eye disrupt your life—book a consultation today!

Address

39A Rankin Street
Innisfail, QLD
4860

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+61740611506

Website

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Our Story

Innisfail Optical Pty Ltd is the Cassowary Coast's longest serving independent optometrist. Owned by Optometrist, Lauren Jenkins, Innisfail Optical is committed to providing industry leading, personalised vision care services including eye health checks using state of the art technology and quality eyewear.