Optique Line

Optique Line An established optical eyewear supplier to independent AU & NZ retailers. Fashion.Innovation.Support Contact us today at 1800 649 527

With over 30 years of wholesale experience, Optique Line, founded by visionary John Nicola in 1990, stands as the premier supplier of high-quality optical frames to independent optometrists and retailers in Australia and New Zealand. Our direct manufacturer ties secure optimal wholesale prices, enhancing your competitive edge in a dynamic market. At the forefront of global fashion and trends, we continually integrate cutting-edge materials, state-of-the-art technologies, and avant-garde design techniques into our offerings. This commitment to excellence, paired with our top-tier product portfolio, service dedication, an experienced team, and a proven track record of consumer success, solidifies Optique Line as the preferred choice for independent retailers. Central to our ethos is an entrepreneurial spirit that drives ongoing innovation and refinement of both products and services. We strategically invest in marketing initiatives to ignite consumer demand and nurture growth opportunities for our valued retailers.

Looking forward to seeing our SA partners at Adelaide Interactive
10/10/2025

Looking forward to seeing our SA partners at Adelaide Interactive

Auraflex, engineered to flex. Designed for endurance.
19/08/2025

Auraflex, engineered to flex. Designed for endurance.

New season of Convertibles Eyewear is out now, Optical to Sun in ONE CLICK!
07/07/2025

New season of Convertibles Eyewear is out now, Optical to Sun in ONE CLICK!

Classic styles that never go out of fashion by Stepper Eyewear, The Perfect Fit.
07/07/2025

Classic styles that never go out of fashion by Stepper Eyewear, The Perfect Fit.

Meet Cian, Our New Account Manager for NSW & ACT!Originally from Dublin, Ireland, Cian is a qualified Dispensing Technic...
07/07/2025

Meet Cian, Our New Account Manager for NSW & ACT!

Originally from Dublin, Ireland, Cian is a qualified Dispensing Technician with a passion for optics and a fresh, enthusiastic approach. He’s now part of the Optique Line team, supporting our customers across NSW and ACT with expertise and energy.

Book an appointment with Cian at cian@optiqueline.com.au

Need custom cases fast?Our new offer delivers quick turnaround on locally printed optical cases, starting from just 100 ...
03/07/2025

Need custom cases fast?

Our new offer delivers quick turnaround on locally printed optical cases, starting from just 100 units.
Fast. Flexible. Ready when you are.

Ask your Account Manager today.

Our ALL-STAR TEAM at ODMA Fair 2025From left to right: Urvashi Bilimoria, Roy Parker, Vicki Evans, John Nicola, Andrew C...
03/07/2025

Our ALL-STAR TEAM at ODMA Fair 2025

From left to right: Urvashi Bilimoria, Roy Parker, Vicki Evans, John Nicola, Andrew Craib, Nerina Vasco, Doug Stabe, Jason Hanrahan.

What a weekend at ODMA Fair!From celebrating STEPPER EYEWEAR’S 55th anniversary to launching Milo & Me, unveiling our 20...
03/07/2025

What a weekend at ODMA Fair!

From celebrating STEPPER EYEWEAR’S 55th anniversary to launching Milo & Me, unveiling our 2025 campaigns for Aikō and Convertibles, while also booking out our workshops, this year’s show was one for the books.

We connected with familiar faces, met new ones, and ran fully booked workshops across all three days.

Plus, we proudly introduced our new range of quick turnaround locally printed cases, produced right here in Melbourne, with a minimum order of only 100 units!

Check out some of our favourite moments from the fair below. Thank you to everyone who stopped by, shared a smile, and made it such a special event.

Until next time!

The Perfect Fit. ⁠⁠
02/07/2025

The Perfect Fit. ⁠
⁠

The weekend was a blast! We're still on a high from catching up with our amazing clients and meeting new faces. If you m...
29/06/2025

The weekend was a blast! We're still on a high from catching up with our amazing clients and meeting new faces. If you missed out, don't worry! You can still reach us at sales@optiqueline.com.au

See what’s new from Auraflex at our stand today, 180, 185 and 204. Ask our team about the new releases.
29/06/2025

See what’s new from Auraflex at our stand today, 180, 185 and 204. Ask our team about the new releases.

Address

Ground Floor, 1 Derrick Street
Kew, VIC
3101

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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