24/10/2025
Being accurate matters - that’s why we need good data, collected well and baked in from the start.
But data alone won’t cut it. Resonance is what turns information into influence. And the only way to make sure our impact data resonates is to get in tune with the people who need to understand it.
That means taking the time to know them - asking better questions, reflecting on what’s happening in their world.
Do that, and you don’t have to cross your fingers hoping they’ll read the numbers right. You already know how to make your impact matter… to them.