Firmly50

Firmly50 No more yo-yo dieting, calorie counting, or gaining that fat weight again. But it is urgent. Come and train with me. I will teach you how to do it. In the park.

Personal trainer helping women (& men) beyond midlife to increase strength, trade body fat for lean mass, and change their relationship with exercise and food once and for all. If you haven't yet committed to enjoying your later years in a strong and fully functioning body, it is not too late to make it now. You can do it in the gym. You can do it at home. Even on an airplane. Visit my website or contact me for a FREE CONSULTATION, or leave your comments or questions on this page.

02/06/2025

“Body Positivity” Shouldn’t Ignore the Medical Reality

This is a real X-ray showing the stark contrast between the human skeleton and excess body mass in severe obesity.

The bones are the same as anyone else's, but they are under immense strain.

This isn't just about appearance
• The spine is crushed under pressure
• The hips and knees deform over time
• The heart is pushed beyond its limits
• Organs like the liver and pancreas become overwhelmed
• The risk for cancer, stroke, and diabetes climbs rapidly

Fat isn't just 'extra'... It is dangerous.
It isn't beautiful. It is deadly.

Obesity is a chronic and complex disease, not a body type. And while it is serious, it is also treatable and preventable.

Topic Discussed On
The Joe Rogan Experience

12/03/2025

One simple exercise proved older adults can build and retain muscle – and caused a paradigm shift in science

12/03/2025

Over 50? So what. Try another one of my favourite everything works exercises. Core. arms. upper back. shoulders, legs... cardio too! hit them all with just a single effort. As always, form is everything, never slack on it.



FOLLOW ME FOR A NO-NONSENSE APPROACH TO HEALTH AND FITNESS WHERE EVIDENCE TRUMPS TRENDS AND THE JOURNEY IS JUST AS IMPORTANT AS THE DESTINATION.

READ MY BLOG: FIRMLY50.COM.AU/BLOG/
VISIT MY WEBSITE FIRMLY50.COM.AU
JOIN MY FB PAGE HTTPS://WWW.FACEBOOK.COM/FIRMLY50WITHSHIRA/
BE IN TOUCH: 0431-954464

27/02/2025

Let’s Talk About Your Core!

Could you fire a cannon from a canoe?

Of course not.

I love this metaphor for the core. If all you have is a bunch of slabs floating over an unstable surface, there’s no real strength to absorb force—not even the force from your own body.It’s not about the slabs.

And it’s not about a six-pack. Your core is a deep, stabilising network of muscles wrapping around your midline like a belt. It keeps you upright, prevents collapse, and protects against back pain and injury. A strong core is key to balance, stability, and reducing fall risk as you age.

No matter how strong your arms or legs are, a weak core limits your power and increases injury risk.

So here are some great core exercises—starting with beginner-friendly moves and progressing to advanced ones. Focus on perfect form, even if you can only hold a move for a few seconds. Do it today, then again in a day or two, and this time, you’ll really have trained your core.

Now, also online!My remote coaching service is very much like my 1:1 in-person coaching—just without the limitations of ...
23/02/2025

Now, also online!
My remote coaching service is very much like my 1:1 in-person coaching—just without the limitations of location or schedules.

**Note that while I serve you digitally, I don’t do cookie-cutters**

Many ‘online programs’ offer highly automated, generic workouts (hence their cheap price tag … there are thousands of them around.) I tailor everything specifically to you—your goals, your body, your needs and your lifestyle.

For all the details, visit: firmly50.com.au
Ask me for free consultation via my website.

Shira

Struggling with STUBBORN FAT, even though you’re dieting and exercising? You’re eating the right foods, hitting your mac...
18/02/2025

Struggling with STUBBORN FAT, even though you’re dieting and exercising?
You’re eating the right foods, hitting your macros, never missing a workout… yet the fat in the mirror isn’t budging. Sound familiar? 🤔
Here’s the thing—fat loss isn’t just about calories in vs. calories out. Your hormones, metabolism, and even your nervous system all play a role in whether your body burns fat or holds onto it.
The good news? You’re not stuck with this. Science has uncovered new ways to break through plateaus and finally start seeing results.

👉 Read Part 1 of the Fat Loss Unlocked series now and discover what might be holding you back!
https://firmly50.com.au/fat-loss-unlocked-series-the-science-of-shedding-stubborn-fat/

Firmly50 with Shira, your strength and fat loss coach with a no-nonsense approach to lasting changes and bidding farewell to fat and baggage.
For myth-busting on weight training, muscles, dieting, and fat loss, check the blog section where I share my knowledge at https://firmly50.com.au/blog/
Feel free to reach out for a free consultation via www.firmly50.com.au

Dieting, exercising, and still stuck? You’re not alone. Too many people do everything “right” yet struggle to see results. But what if fat loss is about more than just eating less and moving more?In this series, we dive into the latest science uncovering what really controls fat burning—horm...

Fat loss unpacked series: The science of shedding stubborn fat
18/02/2025

Fat loss unpacked series: The science of shedding stubborn fat

Dieting, exercising, and still stuck? You’re not alone. Too many people do everything “right” yet struggle to see results. But what if fat loss is about more than just eating less and moving more?In this series, we dive into the latest science uncovering what really controls fat burning—horm...

22/01/2025

Dr. Andrew Huberman shares a practical daily protocol to help regulate your dopamine levels and achieve more motivation and focus.Andrew D. Huberman is an Am...

Firmly 55 and as strong as ever
27/12/2024

Firmly 55 and as strong as ever

14/12/2024

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Melbourne, VIC

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Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 8pm
Friday 10am - 8pm
Saturday 10am - 3pm

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