Culture Of One

22/01/2026

If a profession requires a 4–6 year degree but struggles to out-earn retail, the outcome isn’t mysterious.

People leave.👇👇👇👇👇👇👇

That’s exactly what we’re seeing with early-career physios — and pay is consistently the number one reason.

This isn’t about motivation or resilience.
It’s a labour-market signal.

Full analysis here:
👉 https://www.cultureofone.com.au/insights/new-grad-physiotherapy-wages

21/01/2026

The clinics most affected by wage changes are usually the ones paying award only.

Low fees.
High volume.
Tight labour margins.

That’s not a wage problem — it’s a business model problem.

Raising wages doesn’t break good clinics.
It exposes fragile ones.

Full breakdown here:
👉 https://www.cultureofone.com.au/insights/new-grad-physiotherapy-wages

20/01/2026

There’s a lot of panic about proposed changes to new grad physio wages.

But here’s the thing most people are missing:
the market already moved.

By late 2025, most clinics were advertising new grad roles at $70–80k, with some sectors paying $85k+.

This isn’t a sudden shock.
It’s the award catching up to reality.

I’ve broken the numbers down properly here:
👉 https://www.cultureofone.com.au/insights/new-grad-physiotherapy-wages

16/01/2026

There’s a lot of panic right now about proposed changes to new grad physiotherapy wages.

Most of the discussion sounds like this:
• clinics won’t survive
• costs will explode
• jobs will disappear

I think that framing misses the real issue.

Market rates for new grads have already moved.
Most clinics are advertising well above the award.

The proposed changes don’t create a new problem — they expose one that’s been sitting there for years.

If a profession that requires a 4–6 year degree struggles to out-earn retail, the outcome isn’t mysterious.
People leave.

That’s exactly what the data shows.

I’ve written a short piece breaking down:
– market pay vs award rates
– who this actually affects
– and why this is a business model problem, not a wage problem

Read it here:
👉 https://www.cultureofone.com.au/insights/new-grad-physiotherapy-wages

This isn’t about blaming individual clinics.
It’s about being honest about what keeps people in the profession — and what doesn’t.

New graduate physiotherapy wages are back in the spotlight, with concerns about affordability, viability, and industry disruption. This article breaks down the actual numbers, compares market rates vs award rates, and explains why lifting base wages isn’t the problem many claim it is. The real iss...

12/01/2026

Staying On Your Path In 2026

I spent this morning figuring through my own business goals after a nice 3 week break.

It's surprisingly easy to do, with clarity.

Clarity as to what impact I want to have.

And clarity around what life I'd like to lead.

This clarity often comes only after a fair bit of pain.

The pain of trying too hard, and also not hard enough.

Figuring out the optimal, the sustainable zone.

And then committing to it.

What's sustainable in 2026 is different to what was the year prior.

We all have challenges — kids, family, staff (...landlords!).

They are always hovering, quietly pulling at the wheel.

Trying to steer you off course.

The challenge for 2026 is simply staying on the path.

I'm not a big fan of rigid goals necessarily, but I do think at least once per year, find some time for clarity.

Set aside some time when you're back, before you get wrapped up in everything else.

11/11/2025

💰 Are you paying your practitioners too much… or too little?

Most clinic owners have no idea what their team actually costs — or what each practitioner truly earns for the business.

They just look at wages, revenue, and gut feel.
But that’s not how sustainable clinics are built.

In my next live webinar — The Truth About Practitioner Wages: What You Should Be Paying — I’ll break down exactly how to measure practitioner costs vs revenue generated.

👉 You’ll see how to:
✅ Calculate true practitioner profitability
✅ Model wages against billings using a live spreadsheet
✅ Spot when your team’s “busyness” is masking low margins
✅ Set up pay structures that actually work long-term

It’s part myth-busting, part spreadsheet therapy — and it could change how you see your business forever.

🗓 Tuesday, November 25th
⏰ 12:30PM AEDT
🎟 Free for clinic owners and team leaders

👉 Register now and get the live spreadsheet template on the day:
🔗

Why you're paying too much and what you can do about it.

23/10/2025

A good talking point from today's session

👉 How many consults do you actually need to hit a reasonable $5K week in private practice?

Well this really illustrates the difference between where some clinics sit and how hard you and your team might have to work for your money AND profit margins.

If you'd like to watch the full session of "How To Attract Private Paying Patients" it's now live on our Circle Platform.

https://culture-of-one.circle.so/c/access-webinars-here/sections/559529/lessons/2939941

16/10/2025

The best way for clinics to adapt isn’t waiting for third parties to change — it’s attracting more private-paying patients.

Build recurring relationships, deliver great outcomes, and raise your fees with confidence.

This is the pathway to a profession that actually lasts.

📞 Ready to get your clinic on board?
👉 Book a strategy call → https://calendly.com/culture-of-one/fb-15-min-call

14/10/2025

The APA & Nous Group just confirmed what many of us already knew — the sustainable rate for physiotherapy sits right around $261/hour, or $130.50 for a 30-minute session.

It’s not about charging more — it’s about finally pricing in line with reality.

Some clinics will sit higher, some lower — but this gives us a clear benchmark for what sustainability actually looks like.

💡 Watch the full breakdown here:
👉 https://www.cultureofone.com.au/insights/physio-pricing

13/10/2025

You don’t need 10 years in the job to justify premium pricing.

If you’ve built a waitlist, deliver outcomes, and know how to communicate your unique value proposition, you’re already in that next bracket — the $300/hour level of commercial competence.

🚀 Want help clarifying your UVP?
👉 Download my free Private Practice GPT → https://cultureofone.kit.com/d623f6336e

09/10/2025

We're running a live workshop in two weeks that I’ve wanted to deliver for a long time:

👉 How to Attract More Private-Paying Patients
📅 Thursday, October 23rd @ 12:30PM AEST
🎟 Register here: https://cultureofone.kit.com/howtoattractprivatepatients

This isn’t another “Google Ads hack.”
It’s a deep dive into the psychology, systems, and storytelling behind building a practice that attracts ideal patients — people who value your expertise, stay for the full outcome, and fuel long-term profit.

💡 Why it matters

Google brings you bottom-of-funnel patients — people who are ready to buy, but not always ready to invest.
We’ll talk about how to market like a founder, not a clinic, and attract clients who genuinely want what you sell.

📚 What we’ll cover

✅ Relationship marketing — how to turn networks and referrers into aligned leads
✅ Content marketing — what to post and how to convert attention
✅ Personal branding — building trust at scale
✅ Positioning strategy — stop competing on price, start competing on identity

I’m confident you’ll get a lot out of this session.
If this resonates — click the link below and grab your spot now.
Places are limited.

👉 https://cultureofone.kit.com/howtoattractprivatepatients

08/10/2025

Most clinics don’t have a patient problem —
they have a positioning problem.

If you’re tired of relying on EPCs, care plans, and third-party referrals to fill your books, it’s time to level up.

Private-paying patients aren’t unicorns.
They’re just better aligned — and you attract them through systems, not luck.

Next week, I’m running a live webinar:
🎯 How to Attract More Private-Paying Patients
🗓 Thursday, October 23 @ 12:30PM AEDT
(No replay. You’ve got to show up live.)

We’ll cover:
✅ Relationship marketing — building genuine referral networks
✅ Content marketing — creating material that actually converts
✅ Personal branding — how to stand out in a noisy market

If you want to get off the third-party treadmill and fill your books with ideal patients who want what you sell, this one’s for you.

👉 Register here: https://cultureofone.kit.com/howtoattractprivatepatients