AFL Fans Association

AFL Fans Association Giving AFL fans a voice! Join for FREE @ www.aflfans.org.au Who are we? We are independent and not affiliated with the AFL or any AFL clubs. How is the AFLFA run?
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The AFL Fans Association (AFLFA) was formed in December 2013 by a group of grassroots supporters who felt that as the game’s largest stakeholder, AFL fans needed a collective voice. The AFLFA aims to give fans a strong and independent voice, ensuring they are not treated as consumers, but stakeholders who should be consulted. The AFLFA is an incorporated association run by a committee that is elected each year at an AGM. The committee is supported by state representatives around Australia. All AFLFA committee members are volunteers who juggle their commitments with professional and family lives. Our current AFLFA Patron is Sue Alberti AC and our Ambassador is Brett ‘Trout’ Beattie. Who do we represent? We represent the interests of everyday fans who love the game of Australian Rules. This includes club members, AFL and MCC members, grassroots supporters who turn up every week, casual fans, and those who passionately follow the game from home. To become an AFLFA member, membership is free and is open to anyone who is a fan of the AFL. The more members we have, the stronger the AFLFA’s voice will be. What does the AFLFA do? We liaise with the AFL, clubs, stadiums, and governments and monitor their decisions. We engage with various media outlets to provide a voice for fans. We are frequently quoted in the media, social media and interviewed on radio and television. What are the views of the AFLFA? The AFLFA seeks to provide a voice for fans. When an issue becomes topical, we ask fans for feedback, to assist us to settle on a position. Ongoing key issues:

Gambling advertising

AFLFA believes that gambling advertising saturates the football landscape. The issue of oversaturation of gambling advertising in the footy world needs to be addressed. However, the predominance of gambling in football is unhealthy and something which concerns many fans. The AFLFA recognises clubs that have reduced their reliance on gambling revenue and also those in the process of doing so. The AFLFA has partnered with the Victorian Responsible Gambling Foundation and in particular the Love The Game Not The Odds Program. Grand Final tickets

The AFL continues to allocate thousands of seats to non-competing AFL clubs, which they funnel into expensive corporate packages and pass on to sponsors. The AFL does the same, selling Grand Final packages to those who can afford the exorbitant prices, well before the finals series even starts. Currently, the AFL allocates just 17,000 AFL Grand Final tickets to each competing club’s members. We believe it should increase that to at least 25,000 each. Fan Behaviour

The AFLFA strongly rejects behaviours that are racist, sexist, homophobic, transphobic, ableist (prejudiced against people with a disability), or reflects any other prejudice based on a person’s identity. The AFLFA has joined the Australian Human Rights Commission’s – Racism. It Stops With Me Campaign. Social media

Making defamatory, insulting, or offensive comments via social media is unacceptable. The AFLFA supports efforts by the AFL and clubs to stamp out any forms of abuse and urges fans to call them out.

Melbourne and Richmond are weighing up a short-term move to Waverley ParkMELBOURNE is set to update members on its Caulf...
01/12/2025

Melbourne and Richmond are weighing up a short-term move to Waverley Park

MELBOURNE is set to update members on its Caulfield Racecourse project at this month's Annual General Meeting as the Demons continue to assess Waverley Park as a stop-gap home.

The Demons have toured Waverley's facilities since Hawthorn vacated its base and the ground was purchased by the AFL, and have been weighing up using it as a new headquarters.

But Melbourne chief executive Paul Guerra told AFL.com.au on Monday the club's focus remained largely on its plans for Caulfield Racecourse and that suggestions the Demons could shift to Waverley in the New Year were premature.

He said the club had been investigating possible shorter-term options, which included Waverley, but the bulk of its work has remained on Caulfield as a destination for its new training and administration facility as the club continues on a decade-long search for a new base.

RICMOND has also held talks with the AFL about Waverley as it uproots its program at the end of 2026 during the redevelopment of its Punt Road headquarters.

"Waverley Park is a live option for us. With the AFL purchasing that now, we have certainly put a stake in the ground with that. We have multiple options, but that is certainly a live option," Tigers chief executive Shane Dunne told AFL.com.au in August.

"We would move both programs, so the whole thing, for seven months. That way they are all at the one space, (the players) don't have to drive back for weights or anything else. Our absolute preference is to move the whole program for seven months. Both teams will have their off-seasons throughout that time, so it's not the full seven months.

"I suspect by the end of the year [we will make a decision] to give us time to make any alterations. There are a few options we are considering. Some other clubs did La Trobe Uni, but with Waverley it's not too far down the road. It is an existing

Full story in comments.

A veteran Tasmanian musician and concert promoter has written an unofficial anthem for the state’s incoming AFL team.Cha...
01/12/2025

A veteran Tasmanian musician and concert promoter has written an unofficial anthem for the state’s incoming AFL team.

Charles Touber released “We’ll Come Together” this week, a tribute to the Tasmania Devils ahead of their 2028 debut season.

The track was recorded in Sydney and produced by Michael Carpenter, recently named the Australian Country Music Association’s Producer of the Year for 2025. Touber said the chorus captures the resilience he hopes will define the new club.

“What doesn’t kill us only makes us stronger, the Tassie Devils push the final yard,” the chorus goes.

The anthem also nods to Tasmanian football greats and generations of local supporters.

“We’ll Come Together” remains an unofficial anthem, with the club yet to announce plans for an official team song.

Full story and unofficial Tasmania Devils team song in comments.

Essendon Football Club champion Jobe Watson married his long-term partner Virginia Slaghekke over the weekend on Queensl...
01/12/2025

Essendon Football Club champion Jobe Watson married his long-term partner Virginia Slaghekke over the weekend on Queensland’s Sunshine Coast.

According to the Herald Sun, friends and family of the couple congregated at Maleny Manor for the ceremony.

The couple also included their three children: Juniper, Wolf, and Lilou.

It was a huge moment for the couple, who were forced to postpone their wedding earlier this year due to Cyclone Alfred.

Originally, they planned to wed in March, but were forced to hold off due to the extreme weather.

Full story in comments.

Congratulations to the 2025 AFLW Premiers North Melbourne after going through the season undefeated and defeating Brisba...
30/11/2025

Congratulations to the 2025 AFLW Premiers North Melbourne after going through the season undefeated and defeating Brisbane by 40 points at Ikon Park.

Well done to Eilish Sheeran being judged best on ground in the Grand Funal.

Libby Birch is also the first AFLW player to win four premierships..

2018 🏆 2022 S7 🏆 2024 🏆 2025 🏆

📸 AFL Women’s

Midfielder Dylan Shiel has officially retired from the AFL, the former GWS and Essendon star has revealed on social medi...
29/11/2025

Midfielder Dylan Shiel has officially retired from the AFL, the former GWS and Essendon star has revealed on social media on Saturday.

Shiel played 234 games since debuting for the Giants in their inaugural season in 2012, with 135 spent in the orange and charcoal while the other 99 was achieved while donning the sash between 2019 and 2025.

His career-best season came in 2017 at GWS where he was named as an All-Australian, before he made the move back to his home state of Victoria.

Shiel thanked both clubs in an emotional statement, where he revealed some of the dark moments of his career.

“But the truth is this; my journey wasn't a fairytale. It was hard. It was heavy. It broke me open more than once.

"There were seasons where it felt like all I did was fight - for form, for confidence, for a place, for belief. Yet every time the game tried to push me out, something inside me pushed back harder. I'm proud of that maybe more than anything else.

“Thank you to everyone who believed in me, challenged me, supported me, or simply walked beside me. You helped me become the man I am today.

“Football is done for me now. The boots come off, but the gratitude, the love, and the lessons, they stay forever. (My) next chapter begins.”

Full story in comments.

📸 Zero Hanger

It’s AFLW Grand Final day (or is that night?)Who will win.👍 Roos or ❤️ Lions?
28/11/2025

It’s AFLW Grand Final day (or is that night?)

Who will win.

👍 Roos or ❤️ Lions?

Fresh tension between Greg Swann and Laura Kane sparks unrest at AFL HouseAs a result of the working relationship betwee...
28/11/2025

Fresh tension between Greg Swann and Laura Kane sparks unrest at AFL House

As a result of the working relationship between Laura Kane and Greg Swann, one industry figure said the workplace environment at league headquarters was becoming untenable.

The AFL’s bold mid-season shake-up of its struggling football operations department has triggered fresh tension at league headquarters.
Months after Brisbane Lions CEO Greg Swann was parachuted into AFL House to take charge of the football department, multiple industry sources say the move has sparked unrest among staff.

Swann’s arrival saw Laura Kane’s responsibilities essentially cut in half, after she was first made the league’s footy boss in August, 2023.

Swann took responsibility for match reviews, umpiring, game analysis, player movement, laws of the game, innovation and club engagement, leaving Kane managing the operations of the AFL, AFLW, VFL, VFLW, Coates Talent League and the game’s response to health and concussion.

That split has led to some crossover in tasks between the two branches of the football department and caused strain between the two teams, with clubs unsure who to contact when reaching out to league HQ.

One industry figure said the workplace environment was becoming untenable.

Another league source said: “Greg Swann and Laura Kane don’t even talk...they don’t like each other, they don’t get along.”

Others have pointed to the top-heavy nature of the league’s organisational structure with veteran football administrator Geoff Walsh working at AFL House four days a week while Emma Moore is the general manager of women’s football and falls under Kane’s purview.

The AFL also appointed Tom Harley as chief operating officer in June.

Swann also ruffled feathers by insisting on having an office after he arrived despite the workplace being largely open plan.

Full story in comments (paywall - extracts above)

Artificial Intelligence (currently a near oxy moron) has a long way to go if this is the best it can come up with for th...
28/11/2025

Artificial Intelligence (currently a near oxy moron) has a long way to go if this is the best it can come up with for the 100 greatest AFL players of all time.

Notably inclusions from Chat GPT include:

12. Sir Donald Bradman (allround sportsman?)
24. Illegible name (possibly in Ukrainian?)
29. Beth Wille (Healthcare pro & part time player?)
46. THE All Australian Team (year unknown or all?)
52. Dand Parkin (related to Dandoesfooty?)

📸 AFL memes official

The Collingwood Football Club has today received a list assistance package following approval from the AFL Commission.Th...
28/11/2025

The Collingwood Football Club has today received a list assistance package following approval from the AFL Commission.

The assistance package includes:

Two additional list spots for the 2026 AFLW season and one additional list spot for the 2027 AFLW season, to be funded by the Club.
Collingwood CEO Craig Kelly welcomed the assistance and thanked the AFL Commission for its consideration of the Club’s submission.

“As a Club, we have worked closely with the AFL to develop an assistance package to progress our AFLW program and we appreciate the AFL’s engagement and support throughout this process,” Kelly said.

“Across our organisation, we have – and will continue to – invest significantly in our AFLW football program. With full-time coaches, high-performance and development staff in place, we remain absolutely committed to driving a winning culture and fostering growth and development to get better.”

Full story in comments.

📸 Collingwood AFLW

The AFL has cut a number of jobs from its media arm and closed its main studio as it pivots to outsourcing to content cr...
27/11/2025

The AFL has cut a number of jobs from its media arm and closed its main studio as it pivots to outsourcing to content creators.

An email sent to staff in the AFL’s media team on Wednesday made clear the league would decommission ‘Studio A’ at AFL House in Docklands, leading to redundancies among the production team.

Multiple sources told this masthead the most recent redundancies numbered at least 10 and several other staffers had left the media and commercial team since the men’s grand final in September, but the AFL would not confirm a number.

It is understood front-facing journalists and presenters are not impacted by the job losses.

The direction shift comes as part of a pivot to using external content stemming from “strategic partners” to grow the AFL’s reach including content creators and outside broadcasters.

The staff email, seen by the Herald Sun, from the AFL’s executive GM of customer and commercial Bec Haagsma outlines that a newly formed ‘AFL Digital Network’ will steer league-produced content in a new direction.

This new network will be led by AFL head of content Ed Bowman with a remit “aimed at generating and growing fandom across our owned channels”, Haagsma wrote.

Haagsma boasted in the email that AFL and AFLW had an “enormous annual content footprint” of more than 50m video views and 180m article clicks.

The AFL Fans Association hopes you enjoy our social media inhouse produced content, shared relevant news (reviewed daily) and information to help fans - all from volunteers with ZERO AFL, Broadcaster or Sponsor Funding.

We love the game as you do - and want to help give fans a voice. Nothing more, nothing less. ❤️

Full story in comments (paywall - extracts above).

📸 Herald Sun Sport

An AFL umpire has been hit with more charges following a police investigation into corrupt betting on the Brownlow Medal...
27/11/2025

An AFL umpire has been hit with more charges following a police investigation into corrupt betting on the Brownlow Medal counts in 2021 and 2022.

Detectives from the Sporting Integrity Intelligence Unit charged four men with dozens of offences over corrupt conduct related to betting on the awards in August. An additional man was charged on Tuesday.

One of the men was AFL umpire Michael Pell, 34, who was hit with two more offences over alleged conduct that corrupted a betting outcome of an event.

He was previously charged with six offences related to betting on the medal awards.

A 34-year-old Oak Park man has also been charged with 21 offences that related to betting on the 2021 and 2022 Brownlow Medal counts.

He faces 19 charges of undertaking a course of conduct to use corrupt conduct information for betting purpose and two charges of using corrupt conduct information for betting purposes. He is due to face Melbourne Magistrates Court on December 12.

Three other men are facing a total of almost 100 charges over the incidents.

The men faced court in September where it was alleged the group fraudulent claimed about $300,000.

Full story in comments.

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