Social Star

08/08/2025

July Highlights at Socialstar HQ!

We had an inspiring Creative Writing Workshop led by Provocative Inklings, diving deep into the creative writing, yes the human one, which is more important now than ever. Check their page out to know more -

Next, we celebrated Momina’s birthday with good vibes and delicious Yochi treats with the team. Can't imagine we did that on a Tuesday!

We’re proud to support Polone through our Socialstar partnership, working together to create impact. Buy 20, get 10 free (30 polos for the price of 20!) at just $39.90

Our marketing skills got a boost during a Paid Ads Workshop with Mel, our ad specialist, where we learned golden rules to create effective campaigns for our clients.

We also relaunched Campus Life, our program giving interns and marketing students real-world experience to bridge study and career.

In July, we supported our client, Alexander Spencer, for their wine tasting event, helping behind the scenes to make it a success.

And last but not least, Momina, who’s been a key player in Build Your Own Business (BYOB), was named our Employee of the Month! Her passion and dedication keep everything running smoothly.

Here’s to a July full of growth, learning, and celebration. Let’s keep the momentum going! 🚀

24/07/2025

“I didn’t follow a roadmap. I followed the work that made me feel most alive.” - Adam Tambakau

From grainy lip sync videos on YouTube to co-building one of the most creative engines behind Social Star’s client work, this journey has been anything but linear.

He never planned to become a Creative Director. It just happened. Through trial, error, late-night edits, and figuring things out one brief at a time. What started with curiosity has turned into a career built on process, impact, and storytelling that actually lands.

Read it here - https://www.socialstar.com.au/blog/from-basement-videos-to-brand-campaigns-my-creative-journey-to-social-star
In this blog, see how Social Video and Social Star came to life, and what it really means to scale creativity with collaboration.

This is about the kind of work we do at Social Star every day. Thoughtful. Purposeful. Built from scratch.

“I didn’t follow a roadmap. I followed the work that made me feel most alive.” - Adam Tambakau From grainy lip sync videos on YouTube to co-building one of the most creative engines behind Social St ar ’s client work, this journey has been anything but linear. He never planned to become

16/07/2025

You can’t sell to everyone.

In B2B marketing, that’s the truth most businesses forget.

Your perfect customer? They have a job title, an industry, a budget, and a set of problems they’re desperate to solve.

But too many marketers try to reach everyone and end up reaching no one. That's why 83% of B2B marketers say audience targeting is their top priority for a reason.

Because when you know your audience:
- Your message resonates
- Your content feels personal
- Your budget goes further
- Your leads turn into sales

Today’s B2B buyer expects more: they expect personalised experiences, they want content tailored to their role, and they ignore generic marketing.

Here’s the kicker: 78% of B2B marketers admit poor targeting leads to wasted spend. That’s 30% of your budget, gone.

At Social Star, we believe in marketing that works.
We use data. We build buyer profiles.
We find the decision-makers and we talk directly to them.

Because in B2B, relevance is everything.

Let’s stop wasting time. Let’s stop wasting budget and let’s build campaigns that convert.



Report source - https://business.linkedin.com/marketing-solutions/b2b-benchmark

11/07/2025

✨ Tish stepped up to lead the business, the clients, and the team while Andrew was away bringing calm, clarity, and direction when it mattered most. Her win? Balancing an added workday with mum life, personal commitments, and training for her first postpartum weightlifting competition and smashing it.

Her secret? Getting creative with time, which looks like turning commutes into strategy sessions, replacing meetings with meaningful conversations, and constantly reshuffling to focus on what counts.

Her advice: It’s always about doing what matters. Show up with intention, deliver ideas that move the needle, and always focus on quality over quantity.

Here’s to you, Tish! Your leadership, energy, and grit set the bar high for all of us! 🙌

07/07/2025

In healthcare marketing, trust is everything.

You’re not selling a product. You’re building credibility. And in a space where every message matters, your content can’t just look good but it also has to be helpful, human, and grounded in expertise.

In our latest article, we break down how we helped Dr Dan Bates from Back Neck and Joint go from respected clinician to recognised thought leader without just relying on ads, trends, or added pressure on his time.

This is for clinicians, consultants, and healthcare leaders who want to build visibility the right way with strategy, not spin.

Read below how we did it (and how you can too) - https://www.socialstar.com.au/blog/how-to-build-trust-and-referrals-in-healthcare-marketing-the-social-star-way

You’re not selling a product. You’re building credibility. And in a space where every message matters, your content can’t just look good but it has to be helpful, human, and grounded in expertise. In our latest blog, we break down how we helped Dr. Dan Bates go from respected clinician to reco...

25/06/2025

Customer Journey Mapping: The Process That Professional Services Can’t Afford to Skip

In professional services, it’s not just about what you offer—it’s about how you make clients feel at every step of the journey.

This video breaks down the process behind Customer Journey Mapping:
✅ Understanding your clients’ unique needs
✅ Pinpointing the moments that build trust and loyalty
✅ Designing an experience that feels seamless, supportive, and human

Whether you’re an accounting firm, legal team, or consultancy, your clients don’t just buy a service—they buy a relationship.

At Social Star, we help brands design experiences that turn clients into lifelong partners. Let’s make every step count.

16/06/2025

Why is storytelling so important in business? Because it’s the secret to connecting with your audience, standing out from the crowd, and being truly remembered.

Here’s why storytelling matters:

🔹 Emotional Connection: People don’t just buy products or services — they buy feelings and experiences. Stories tap into emotions, helping your audience relate to your brand on a deeper level.
🔹 Memorability: Facts and features can be forgotten quickly. But stories? They stick. A compelling story makes your brand unforgettable and keeps you top of mind long after the first interaction.
🔹 Trust & Credibility: Sharing authentic stories about your journey, values, and mission humanizes your brand, making you more trustworthy and relatable to your customers.
🔹 Simplifies Complexity: Stories turn complicated ideas into easy-to-understand, engaging narratives that resonate with your audience — making your message clear and impactful.
🔹 Customer Loyalty: When customers connect emotionally to your story, they’re more likely to stay loyal, advocate for your brand, and choose you over competitors.
🔹 Boosts Engagement & Sales: Story-driven content grabs attention, encourages sharing, and ultimately drives more leads and conversions.

At Social Star, we don’t just talk about storytelling, we live it. One of the most influential ways we help clients connect deeply with their audience is through personal blogs.

Everyone has a journey worth sharing. Your story, your challenges, your wins. When you open up and share these authentic experiences, your audience doesn’t just see a brand, but they see a real person behind it. And guess what? That connection drives growth. Our clients who consistently share personal blogs report:
📈 Stronger audience engagement
📈 Increased website traffic
📈 More meaningful conversations and loyal customers

DM us to start crafting your unforgettable story today!

09/06/2025

For March and April, we’re celebrating two incredible team members who embody the spirit of resilience, leadership, and going the extra mile.

✨ Tiana stepped up as a mentor, guiding others while growing as a leader herself. Her small win? Watching the businesses she supports flourish, knowing she’s making a difference. Her secret to staying focused? Blocking out distractions and working smart during her peak hours. Her advice: Go above and beyond in everything you do. Be realistic, stay passionate, and take pride in your work.

✨ Sabari played a key role in a big poker company pitch, turning research into results. Despite a full plate, he took on three new accounts and kept them moving forward. His approach? Setting realistic expectations, staying grounded, and not overpromising. His advice: Just show up every single day. Even when it’s tough, face the work head-on and keep pushing forward.

Here’s to Tiana & Sabari! You inspire us to strive for excellence, no matter the challenge!

30/05/2025

If you’re not building thought leadership, you’re invisible.
In today’s crowded market, being good at what you do isn’t enough. You need to be known for it.

That’s the difference between being just another name and being the name your audience turns to. And here’s the part you don’t want to miss…

Inside this article, we reveal a real-world case study of how Warren Davies transformed his story into a movement and how they used thought leadership to 10x their impact and inbound leads.

At Social Star, we help our clients rise above the noise by turning their expertise into a powerful authority platform. We show them how to build trust, create meaningful conversations, and attract high-value clients who see them as the obvious choice.

Read the article here - If you’re not building thought leadership, you’re invisible.
In today’s crowded market, being good at what you do isn’t enough. You need to be known for it.

That’s the difference between being just another name and being the name your audience turns to. And here’s the part you don’t want to miss…

Inside this article, we reveal a real-world case study of how Warren Davies transformed his story into a movement and how they used thought leadership to 10x their impact and inbound leads.

At Social Star, we help our clients rise above the noise by turning their expertise into a powerful authority platform. We show them how to build trust, create meaningful conversations, and attract high-value clients who see them as the obvious choice.

Read the article here - https://www.socialstar.com.au/blog/building-thought-leadership-the-smart-way-to-grow-your-business

Let’s make sure your name is the one that matters.

21/05/2025

Wake up, everyone. In 2025, people don’t just buy products or services but they buy trust, expertise, and vision.
Through tailored strategies, content creation, and personal brand building, we help our clients move from “just another name” to a trusted authority in their space..

That’s the true power of thought leadership.

It’s not about being louder.
It’s about being smarter, more intentional, and deeply connected to what your audience cares about.
Thought leadership builds a foundation of credibility, creates meaningful engagement, and opens doors to opportunities you might not even have imagined yet.

At Social Star, we believe that thought leadership should be at the heart of your strategy not an afterthought.
We work with founders, professionals, and brands to help them craft their voice, sharpen their message, and build a visible presence that sets them apart.

Through tailored strategies, content creation, and personal brand building, we help our clients move from “just another name” to trusted authority in their space.

If you’re ready to stop following trends and start setting them, we’re here to help you lead.

Let’s make you own your space this year.

05/05/2025

We’re excited to shine a spotlight on our amazing intern, Julia, who joined us in March and has already made a huge impact! Let's see what Julia has to say about Social Star, and we hope it's all good.

''Hello! I’m Julia Comelli, and I have been completing an internship at Social Star through my course at RMIT, Bachelor of Business Professional Practice. During my internship, the team has allowed me to dive into the real-world working experiences first-hand by including me in meetings, email chains, and getting me to work on tasks for real clients. My experience at the office has been fully backed with support and guidance from team members and has overall been a great environment to learn and progress.'' - Julia.

Tiana, one of our star Account Managers, has been mentoring Julia since she joined us, and it’s been incredible to see their journey so far! Here's what she has to say -

''Julia’s brought great energy to Social Star, tackling every task with real dedication and an eagerness to learn. She’s creative, hardworking, and her Canva presentations will make you go 'wow!'.''

We are lucky to have you both on our team at Social Star.

30/04/2025

How to stand out in the Logistics Industry? Use Interactive Content.

Interactive content isn’t just a marketing buzzword—it’s a powerful tool that helps logistics companies simplify complex services, build trust, and boost visibility. From quizzes and calculators to short-form videos, these tools engage clients in ways traditional content can’t.

In this blog, you’ll learn how to:

Simplify logistics concepts through engagement
Build credibility and trust with tailored experiences
Drive organic traffic and visibility on social media
Turn curious visitors into long-term clients

Read the full blog to see how interactive content can transform your client acquisition strategy. -

How to stand out in the Logistics Industry? Use Interactive Content. Interactive content isn’t just a marketing buzzword—it’s a powerful tool that helps logistics companies simplify complex services, build trust, and boost visibility. From quizzes and calculators to short-form videos, these to...