Social Star

21/11/2025

Creativity isn’t limited to designers or copywriters; everyone in marketing is creative.
But creativity only grows when there’s a culture that gives people space to think, share, and shape ideas.

At Social Star, we encourage the team to bring ideas forward and see them come to life. Because nothing builds confidence more than seeing your thinking turn into real work with real impact.

We use the 1–3–1 mindset to support this:
1 problem → 3 possible solutions → 1 clear recommendation.
It gives people autonomy, structure, and ownership and it strengthens their ability to solve problems with clarity and innovation.

That’s how we build a team that thinks smarter, works smarter, and grows together in order to support our clients.

18/11/2025

Most founders don’t need more tools – they need one system that actually holds the business together. That’s what a good CRM does. It captures every lead, tracks every conversation, manages every follow-up and keeps your customer journey running without you chasing it.

Social Star Hub (SSH) brings all of this into one place.
Built on Go High Level and refined with our e-ttraction methodology, SSH gives you:

- A full CRM that grows with you

- Clean pipelines for tracking every opportunity

- Automated email and SMS follow-ups

- Landing pages that convert

- Social scheduling and content tools

- Bookings, calendars and reminders

- Templates shaped by real marketing strategy

No more scattered apps. No more lost leads. Just one organised system that keeps your business moving forward.

SSH is now live and for two weeks only, it’s 40% off for Black Friday.

If you want to build your business with structure rather than stress, start with the system that will scale with you.

Explore SSH and get set up for 2026. Get in touch with us today.
Learn more - https://byob.socialstar.com.au/sshpackages

11/11/2025

Marketing is changing again.
But this time, it’s not about algorithms or ad spend.
It’s about belonging.

Community-driven marketing is reshaping how brands grow. Instead of broadcasting messages, businesses are creating spaces where people connect with the brand and with each other. That connection builds trust, and trust drives the most powerful marketing channel there is: word-of-mouth.

88% of people trust recommendations from someone they know. Yet most brands still chase impressions over relationships.

At Social Star, we believe the next era of marketing belongs to those who build communities, not audiences.

We’re seeing it everywhere:
- Micro-communities and niche tribes creating deeper loyalty.
- Authentic storytelling replacing polished campaigns.

The impact?
Lower acquisition costs, higher retention, stronger brand advocacy.
Because when people belong, they buy and when they believe, they tell others.

That’s why our focus is also towards helping clients design Community Campaigns including events, webinars, membership programs and systems that turn engagement into growth.

We build relationships that last because belonging outlasts every algorithm.

06/11/2025

October Highlights at Social Star HQ!

October was filled with celebrations, creativity, and connection, both in and out of the office.

We kicked off the month with a heartfelt wedding send-off for Adam and Sabari, celebrating the soon-to-be newlyweds with a team lunch full of laughter, games, and good energy.

Our team supported multiple client events, including Michael Kenihan with his presentation and the always incredible Alexander Spencer at their AI event, helping behind the scenes to make each one a success.

We also celebrated Julia’s birthday, our resident gluten-free birthday queen, complete with a tiramisu that was every bit as sweet as her.

On the creative front, we onboarded a new client - Evans Curtains and Blinds, and began working on a client's brand new logo design project.

We were lucky to join an insightful Pinterest workshop, diving into how the platform is shaping B2B marketing in fresh and exciting ways.

To wrap up the month, our BYOB community came together for a celebration dinner with the June’24 and February’25 cohorts - a perfect way to reflect on wins, growth, and connection.

And of course, we ended October with Tish’s birthday, celebrated in full Halloween spirit - witch hat and all.

Here’s to another month of collaboration, milestones, and moments that make Social Star what it is.

30/10/2025

At Social Star, we go beyond marketing.
We don’t just build campaigns; we help build businesses.

Our approach starts with the strategy of understanding your business inside and out. From your goals and customer journey to your operations and growth model, we take the time to see the full picture before creating a single piece of content.

Because marketing isn’t a one-size-fits-all service but it’s the outcome of clear strategy, smart positioning, and strong implementation.

We become part of your team by becoming a strategic partner who helps you find clarity, make confident decisions, and connect marketing to real business results.

So when you work with Social Star, you’re not just getting an agency.
You’re getting a partner who’s invested in your vision, your growth, and your success.

29/10/2025

Good things happen when a client trusts the process.

We’ve been working alongside BRi for some time now. Refining their brand, creating consistent content, and running ads that feel aligned rather than aggressive.

It hasn’t been about quick wins. It’s been about doing the right things, over time. Strategy first. Then content. Then campaigns. All working together with one goal: building trust and attracting the right leads.

This case study is special to us because it reflects the kind of partnership we’re proud to be part of, one where collaboration, consistency, and care lead to real results.

If you’re in the process of building a brand and want to see what happens when strategy and ex*****on are aligned, this one’s worth a read.

Read the full blog - https://www.socialstar.com.au/blog/trust-the-process-how-bri-built-a-brand-that-generates-leads-through-strategy-consistency-and-collaboration

We’ve been working alongside BRi for some time now. Refining their brand, creating consistent content, and running ads that feel aligned rather than aggressive. It hasn’t been about quick wins. It’s been about doing the right things, over time. Strategy first. Then content. Then campaigns. All...

26/10/2025

Most business owners think strategy should stay in-house but the truth is, that can be limiting.
When you’re deep in the day-to-day, it’s hard to see your business clearly. You’re solving problems from the same perspective that created them.

That’s where a Strategy Retainer makes the difference.
At Social Star, we step in as your external partner bringing fresh insight, structured thinking, and an objective view that helps you see what’s really holding growth back.

We don’t just give you a plan; we help you implement it.
Through ongoing collaboration, strategy reviews, and optimisation, we keep your goals moving from idea to impact.

Because the best strategies aren’t built in isolation, they’re built with perspective.

17/10/2025

September was all about growth, creativity, and collaboration. Both within the team and with our amazing clients and partners.

We saw strong results from our CampusLife partnerships, where interns paired with clients have been doing exceptional work and receiving fantastic feedback.

Our BYOB Community Showcases in Brisbane and Melbourne brought together passionate founders and entrepreneurs to share their stories, connect, and grow together.

We also supported Alexander Spencer’s Bitcoin Basics with Bitcoin Treasury Solutions' Event, an exciting evening exploring the future of finance and innovation.

Back at HQ, the team sharpened their skills through three learning sessions, including
> a deep dive into The Art of Reporting done by Tiana, which helped the team learning how to glue together different aspects of effective reporting for our clients
> a PR 101 Workshop with Seamus Bradley, where we explored how to add value to clients through media opportunities and crisis communications
> and a Creative Writing Workshop by Angus Clark for CampusLife Interns, where he taught everyone the art of creative writing and how to cut through with content.

We wrapped up the month with a successful client shoot for Evans Curtains and Blinds, capturing creative content that brought their story to life.

Here’s to a September filled with progress, learning, and connection. On to the next chapter!

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13/10/2025

We’re excited to welcome Tiarna (aka Pebz) to the Social Star team as our Marketing Coordinator!

Tiarna isn’t technically new to Social Star. She’s been part of our story for years as our trusted Podcast Engineer, helping shape the sound behind many of our shows. Now, she’s officially joined the agency side, bringing her creativity, experience, and fresh energy into the mix.

After years in in-house marketing, Tiarna was ready for a new challenge. One that meant collaborating with multiple clients, managing diverse projects, and blending strategy with storytelling. Her transition into agency life has been seamless, driven by her enthusiasm and love for meaningful content.

And yes, podcasts are still part of her world!
Tiarna continues to lead our podcast production, refining it into a core Social Star offering to help founders build thought-leadership through regular, engaging conversations.

We’re thrilled to have her on board officially this time. Her creativity, technical expertise, and energy make her an incredible addition to the team.

Welcome to the next chapter, Tiarna!

18/09/2025

August Highlights at Social Star HQ!

We kicked off the month with an Off-site Day, where the team came together to reflect on the milestones we’ve already hit and set our sights on where growth is taking us in 2025.

We also welcomed new staff and interns into the Social Star family, bringing fresh perspectives and energy into the mix.

In Sydney, we teamed up with our client BRi for a shoot in Sydney and caught up with their team for some much-needed in-person connection.

Our Social Video team had multiple shoot days with clients, capturing standout content to power their marketing.

Back at HQ, there were AI Workshops with the team, exploring how AI can boost creativity, strategy, and delivery. One was in-house by Tish and one was with Mark Byrne, Founder of Headspring.

We also officially launched the BYOB Grow Club — a new space for entrepreneurs to share wins, tackle challenges, and grow side by side under the mentorship of Andrew Ford.

Here’s to an August full of momentum, collaboration, and growth. On to September!

11/09/2025

At Social Star, we know not every business is ready to bring on a full agency, but that doesn’t mean you should miss out on marketing support.

That’s why we created CampusLife: a program where top marketing students get hands-on experience, guided by our Social Star team, while you get fresh talent and real support to move your business forward.

It’s a win–win:
✨ Students gain valuable industry experience
✨ Businesses get help implementing real marketing tasks
✨ And with Social Star overseeing the process, quality and strategy stay on track

Curious to know more? Join our CampusLife Webinar to discover how this program works and how it can unlock new opportunities for your business and for future marketers.

Link - https://www.socialstar.com.au/introduction-to-campuslife-webclass

09/09/2025

🌟 Celebrating Our Employees of the Month for July & August 🌟

At Social Star, we’re proud to recognise the incredible contributions of our team members who go above and beyond.

✨ July - Julia Comelli
Julia started her journey with Social Star as an intern and, in just a few months, has grown into a confident and capable team member. She’s now leading client meetings, supporting teammates across accounts, and stepping up as a reliable go-to during crunch periods. Her growth has been nothing short of inspiring.

✨ August - Tiana Durrant
Recently promoted to Account Manager, Tiana has stepped up in her role with incredible drive. She's now filling strategic gaps, supporting clients at a higher level, and balancing ex*****on with strategy. Her leadership and positive energy are making a huge impact on both the team and our clients.

Congratulations to Julia and Tiana for being recognised as our Employees of the Month. Your dedication and growth continue to set the standard for excellence at Social Star.