Social Star

18/09/2025

August Highlights at Social Star HQ!

We kicked off the month with an Off-site Day, where the team came together to reflect on the milestones we’ve already hit and set our sights on where growth is taking us in 2025.

We also welcomed new staff and interns into the Social Star family, bringing fresh perspectives and energy into the mix.

In Sydney, we teamed up with our client BRi for a shoot in Sydney and caught up with their team for some much-needed in-person connection.

Our Social Video team had multiple shoot days with clients, capturing standout content to power their marketing.

Back at HQ, there were AI Workshops with the team, exploring how AI can boost creativity, strategy, and delivery. One was in-house by Tish and one was with Mark Byrne, Founder of Headspring.

We also officially launched the BYOB Grow Club — a new space for entrepreneurs to share wins, tackle challenges, and grow side by side under the mentorship of Andrew Ford.

Here’s to an August full of momentum, collaboration, and growth. On to September!

11/09/2025

At Social Star, we know not every business is ready to bring on a full agency, but that doesn’t mean you should miss out on marketing support.

That’s why we created CampusLife: a program where top marketing students get hands-on experience, guided by our Social Star team, while you get fresh talent and real support to move your business forward.

It’s a win–win:
✨ Students gain valuable industry experience
✨ Businesses get help implementing real marketing tasks
✨ And with Social Star overseeing the process, quality and strategy stay on track

Curious to know more? Join our CampusLife Webinar to discover how this program works and how it can unlock new opportunities for your business and for future marketers.

Link - https://www.socialstar.com.au/introduction-to-campuslife-webclass

09/09/2025

🌟 Celebrating Our Employees of the Month for July & August 🌟

At Social Star, we’re proud to recognise the incredible contributions of our team members who go above and beyond.

✨ July - Julia Comelli
Julia started her journey with Social Star as an intern and, in just a few months, has grown into a confident and capable team member. She’s now leading client meetings, supporting teammates across accounts, and stepping up as a reliable go-to during crunch periods. Her growth has been nothing short of inspiring.

✨ August - Tiana Durrant
Recently promoted to Account Manager, Tiana has stepped up in her role with incredible drive. She's now filling strategic gaps, supporting clients at a higher level, and balancing ex*****on with strategy. Her leadership and positive energy are making a huge impact on both the team and our clients.

Congratulations to Julia and Tiana for being recognised as our Employees of the Month. Your dedication and growth continue to set the standard for excellence at Social Star.

31/08/2025

"This Accounting Firm turned a room of 50 Into 4 warm leads without spending a cent on ads.

What if your next event didn’t just build awareness… but filled your pipeline?

In this blog, we reveal the exact 3-step event strategy we used with Alexander Spencer to:

✅ Pack out a 50-person event
✅ Hand-pick 12 engaged guests for a boardroom session
✅ Convert 4 of them into 1:1 meetings that involved no cold calls and no chasing

This is how connection drives conversion.
This is how events work when they’re done right.
At Social Star, we believe in e-ttraction and this is what it looks like.

Read the full behind-the-scenes breakdown and discover how your next event could become your biggest growth opportunity. - https://www.socialstar.com.au/blog/why-events-still-work-the-growth-strategy-most-firms-are-missing

This Accounting Firm turned a room of 50 Into 4 warm leads without spending a cent on ads. In this blog, we reveal the exact 3-step event strategy we used with Alexander Spencer to: ✅ Pack out a 50-person event ✅ Hand-pick 12 engaged guests for a boardroom session ✅ Convert 4 of them into 1:1 ...

22/08/2025

At Social Star, we know marketing is all about creativity and making ideas work for you. That’s why we foster a space where fresh ideas flow and every suggestion is valued and brought to life.

Our team tackles challenges with a clear method: one problem, three solutions, and one smart path forward. This means we don’t just generate ideas, we deliver actionable strategies that solve real problems.

For you, our client, that means innovative solutions tailored to your needs, faster problem-solving, and a team that’s always pushing to create real impact for your business.

08/08/2025

July Highlights at Socialstar HQ!

We had an inspiring Creative Writing Workshop led by Provocative Inklings, diving deep into the creative writing, yes the human one, which is more important now than ever. Check their page out to know more -

Next, we celebrated Momina’s birthday with good vibes and delicious Yochi treats with the team. Can't imagine we did that on a Tuesday!

We’re proud to support Polone through our Socialstar partnership, working together to create impact. Buy 20, get 10 free (30 polos for the price of 20!) at just $39.90

Our marketing skills got a boost during a Paid Ads Workshop with Mel, our ad specialist, where we learned golden rules to create effective campaigns for our clients.

We also relaunched Campus Life, our program giving interns and marketing students real-world experience to bridge study and career.

In July, we supported our client, Alexander Spencer, for their wine tasting event, helping behind the scenes to make it a success.

And last but not least, Momina, who’s been a key player in Build Your Own Business (BYOB), was named our Employee of the Month! Her passion and dedication keep everything running smoothly.

Here’s to a July full of growth, learning, and celebration. Let’s keep the momentum going! 🚀

24/07/2025

“I didn’t follow a roadmap. I followed the work that made me feel most alive.” - Adam Tambakau

From grainy lip sync videos on YouTube to co-building one of the most creative engines behind Social Star’s client work, this journey has been anything but linear.

He never planned to become a Creative Director. It just happened. Through trial, error, late-night edits, and figuring things out one brief at a time. What started with curiosity has turned into a career built on process, impact, and storytelling that actually lands.

Read it here - https://www.socialstar.com.au/blog/from-basement-videos-to-brand-campaigns-my-creative-journey-to-social-star
In this blog, see how Social Video and Social Star came to life, and what it really means to scale creativity with collaboration.

This is about the kind of work we do at Social Star every day. Thoughtful. Purposeful. Built from scratch.

“I didn’t follow a roadmap. I followed the work that made me feel most alive.” - Adam Tambakau From grainy lip sync videos on YouTube to co-building one of the most creative engines behind Social St ar ’s client work, this journey has been anything but linear. He never planned to become

16/07/2025

You can’t sell to everyone.

In B2B marketing, that’s the truth most businesses forget.

Your perfect customer? They have a job title, an industry, a budget, and a set of problems they’re desperate to solve.

But too many marketers try to reach everyone and end up reaching no one. That's why 83% of B2B marketers say audience targeting is their top priority for a reason.

Because when you know your audience:
- Your message resonates
- Your content feels personal
- Your budget goes further
- Your leads turn into sales

Today’s B2B buyer expects more: they expect personalised experiences, they want content tailored to their role, and they ignore generic marketing.

Here’s the kicker: 78% of B2B marketers admit poor targeting leads to wasted spend. That’s 30% of your budget, gone.

At Social Star, we believe in marketing that works.
We use data. We build buyer profiles.
We find the decision-makers and we talk directly to them.

Because in B2B, relevance is everything.

Let’s stop wasting time. Let’s stop wasting budget and let’s build campaigns that convert.



Report source - https://business.linkedin.com/marketing-solutions/b2b-benchmark

11/07/2025

✨ Tish stepped up to lead the business, the clients, and the team while Andrew was away bringing calm, clarity, and direction when it mattered most. Her win? Balancing an added workday with mum life, personal commitments, and training for her first postpartum weightlifting competition and smashing it.

Her secret? Getting creative with time, which looks like turning commutes into strategy sessions, replacing meetings with meaningful conversations, and constantly reshuffling to focus on what counts.

Her advice: It’s always about doing what matters. Show up with intention, deliver ideas that move the needle, and always focus on quality over quantity.

Here’s to you, Tish! Your leadership, energy, and grit set the bar high for all of us! 🙌

07/07/2025

In healthcare marketing, trust is everything.

You’re not selling a product. You’re building credibility. And in a space where every message matters, your content can’t just look good but it also has to be helpful, human, and grounded in expertise.

In our latest article, we break down how we helped Dr Dan Bates from Back Neck and Joint go from respected clinician to recognised thought leader without just relying on ads, trends, or added pressure on his time.

This is for clinicians, consultants, and healthcare leaders who want to build visibility the right way with strategy, not spin.

Read below how we did it (and how you can too) - https://www.socialstar.com.au/blog/how-to-build-trust-and-referrals-in-healthcare-marketing-the-social-star-way

You’re not selling a product. You’re building credibility. And in a space where every message matters, your content can’t just look good but it has to be helpful, human, and grounded in expertise. In our latest blog, we break down how we helped Dr. Dan Bates go from respected clinician to reco...

25/06/2025

Customer Journey Mapping: The Process That Professional Services Can’t Afford to Skip

In professional services, it’s not just about what you offer—it’s about how you make clients feel at every step of the journey.

This video breaks down the process behind Customer Journey Mapping:
✅ Understanding your clients’ unique needs
✅ Pinpointing the moments that build trust and loyalty
✅ Designing an experience that feels seamless, supportive, and human

Whether you’re an accounting firm, legal team, or consultancy, your clients don’t just buy a service—they buy a relationship.

At Social Star, we help brands design experiences that turn clients into lifelong partners. Let’s make every step count.

16/06/2025

Why is storytelling so important in business? Because it’s the secret to connecting with your audience, standing out from the crowd, and being truly remembered.

Here’s why storytelling matters:

🔹 Emotional Connection: People don’t just buy products or services — they buy feelings and experiences. Stories tap into emotions, helping your audience relate to your brand on a deeper level.
🔹 Memorability: Facts and features can be forgotten quickly. But stories? They stick. A compelling story makes your brand unforgettable and keeps you top of mind long after the first interaction.
🔹 Trust & Credibility: Sharing authentic stories about your journey, values, and mission humanizes your brand, making you more trustworthy and relatable to your customers.
🔹 Simplifies Complexity: Stories turn complicated ideas into easy-to-understand, engaging narratives that resonate with your audience — making your message clear and impactful.
🔹 Customer Loyalty: When customers connect emotionally to your story, they’re more likely to stay loyal, advocate for your brand, and choose you over competitors.
🔹 Boosts Engagement & Sales: Story-driven content grabs attention, encourages sharing, and ultimately drives more leads and conversions.

At Social Star, we don’t just talk about storytelling, we live it. One of the most influential ways we help clients connect deeply with their audience is through personal blogs.

Everyone has a journey worth sharing. Your story, your challenges, your wins. When you open up and share these authentic experiences, your audience doesn’t just see a brand, but they see a real person behind it. And guess what? That connection drives growth. Our clients who consistently share personal blogs report:
📈 Stronger audience engagement
📈 Increased website traffic
📈 More meaningful conversations and loyal customers

DM us to start crafting your unforgettable story today!