Alt/shift/

Introducing Alt/Shift, an independent public relations, social media, experiential and sponsorship a

22/07/2025

We’re thrilled to announce four well-deserved promotions at alt/shift/.

Alycia, Damian, Sophie and Sofya have stepped into Practice Head roles across PR, Social & Content, Integrated, and People, Performance & Culture - leading key areas of the business and shaping what’s next for our work and our clients.

We can’t wait to see the continued impact they’ll have across the agency. Congratulations to all four!

23/05/2025

This month, the Shifties went intergalactic with Melbourne Museum to launch LEGO Star Wars: The Exhibition — a galaxy-first experience by Ryan ‘Brickman’ McNaught, the only LEGO Certified Professional in the southern hemisphere.

The incredible collection of life-sized LEGO Star Wars models is the largest ever to be made!

The exhibition is open now at Melbourne Museum.

Photographer: Eugene Hyland,

13/05/2025

Carrying a VOSS bottle has always said something — and it still does.

A symbol of style, taste, and quiet confidence, VOSS has defined what premium hydration looks like for years.

Now, @‌voss_aus continues to lead the way, and we’re thrilled to welcome them to the alt/shift/ family.
To kick things off, we hit the streets (and the sand) with UGC that captures the spirit of modern Australian life — street to shore, cool to the core.

12/05/2025

Carrying a VOSS bottle has always said something — and it still does.

A symbol of style, taste, and quiet confidence, VOSS has defined what premium hydration looks like for years.

Now, @‌voss_aus continues to lead the way, and we’re thrilled to welcome them to the alt/shift/ family.

To kick things off, we hit the streets (and the sand) with UGC that captures the spirit of modern Australian life — street to shore, cool to the core.

16/04/2025

For the first time ever, is serving up dinner... with an ice cold twist.

Earlier this month, we helped Baskin-Robbins launch its Dinner Your Dessert range, a bold and playful range reimagining classic dinner-time staples.

Inspired by the viral “real or fake” social trend, the Dinner Your Dessert range includes tacos, burgers, nuggets and pizza.

07/04/2025

Last week, alongside our National CEO Elly Hewitt delivering a keynote at CommsCon, we had the privilege of hearing from one of our incredible PR clients, Kirsty Dunn from

Kirsty shared her ‘Lessons from Tinder’, offering insights into how the brand approaches communications with purpose, strategy, data and a whole lot of passion. Because trust isn’t built overnight - but through consistent, meaningful comms that reflect real action.

The key takeaway? Changing perceptions isn’t about one bold move - it’s about consistent, meaningful actions that show your true commitment.

27/03/2025

Big news! We’re incredibly proud of our very own Elly Hewitt, who took the stage today as a keynote speaker at CommsCon!

Elly shared insights on the powerful intersection of behavioural science and creativity - the foundation of our approach at alt/shift/ - and how this can be applied to drive meaningful change.

25/03/2025

Last week, the national Shifty team took on the Gold Coast for our annual retreat ✈️☀️

Soaking up the sun, stretching it out with yoga, and getting the inside scoop from our Directors on some BIG plans for alt/shift/

Of course, no work trip is complete without incredible food, a few toasts… and an unexpected challenge - let’s just say, it was a wild ride 🤠

19/09/2024

We’re super proud of our recent work with the Department of Health to promote the Inquiry into Women’s Pain, helping drive change in the health sector for Victorian girls and women.

Here’s how it went 👉

02/08/2024

July marked eight incredible years of alt/shift, and what better way to celebrate than by being named the 2024 PR Agency of the Year last night!

Thank you to our amazing clients and Shifites, both past and present, for your unwavering trust and collaboration. Your support inspires us to continuously innovate and push the boundaries of what’s possible.

Address

Suite 2, 1st Floor, 393 Smith Street
Melbourne, VIC
3065

Website

http://www.altshift.com.au/

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