Kate Freeman - Nutritionist

Kate Freeman - Nutritionist REGISTERED NUTRITIONIST (M.NutS)

Founder & CEO of Ayla Health & The Healthy Eating Clinic

Build healthy eating habits & eat well for life. I don’t do ‘woo’.

Practical advice for sustainable change. 20 + Years experience. I help people build realistic healthy eating habits into their everyday life. As a mum, business owner and an uncanny ability to say ‘yes’ to everything, I know first hand the challenges of eating well day in day out. After many years of helping people with their nutrition, I offer realistic, sustainable, non-diet approaches to building healthy eating habits and maximising your long-term wellbeing. Life's too short to hate your body and stress about food. I provide long-term, balanced nutrition for those ready to ditch dieting and build a healthy relationship with food. I don’t do restrictions. I don’t do food rules. My vision is to set people free from food stress and teach them how to eat well for the rest of their life! To do this, I’ve created two distinct brands:

Ayla Health is Australia's only healthy eating app that combines 'flip learning', behaviour change principles and sustainable nutrition to help you build healthy eating habits that last a lifetime. The Healthy Eating Clinic is Canberra's largest team of specialist dietitians. With a dedicated nutrition clinic in Woden, the clinic offers nutrition counselling and support to individuals with a wide range of complex health conditions. I also love border collies and growing flowers.

It's important you know a few things:This is not a cry for help, sympathy or a poor me post.I'm posting this because it ...
27/12/2025

It's important you know a few things:

This is not a cry for help, sympathy or a poor me post.

I'm posting this because it is the truth of how I feel and many of you who have followed me for a long time should get the real me.

Also, please know that I am ok. I'm not depressed. Or losing the plot (I think 🤔)! It's been a big year. There has been stress and anxiety, lots of disappointment and frustration, but also lots of wins! Heaps of joy. Lots of proud and grateful moments.

I do think that 12 years of business has taken a toll. The last 5 years, since COVID and interest rate rises has been particularly tough. So I'm definitely worn out.

And nutrition on social media is a minefield of so much rubbish and misinformation and it's easy to think: "what's the point."

I'm just at this point in my career where I have this account, called Kate Freeman - Nutritionist and I guess I don't know who she is anymore after 15 years of social media and growing a business from a little blog!

I have evolved and changed so much and I think it's time to evolve again, but this time I don't want to rush it.

My hunch about myself is this. I am a nutritionist but I'm more than that, and I'm not sure whether people follow because I'm a nutritionist or because I'm me. Probably both.

I've also had so many people say that I need to push my personal brand, be the face of the business, get online more and I've subsequently put a lot of pressure on myself. Which I do think is a major barrier!

So I'm off to release some pressure. I'm going to build a cocoon, let myself morph into the next thing and if that version of me involves a public profile like this, you'll see me back at some point.

If not, I'm going to follow my intuition, stay offline and you can connect with my businesses and passion projects.

Cause I have every intention of continuing to work towards the vision I always have: Teaching people how to eat well long term without stress and helping make food a part of our lives but not the centre of it.

So follow here 👇🏻
health

Merry Christmas 🎄
25/12/2025

Merry Christmas 🎄

Day 1 Ayla Advent!
30/11/2025

Day 1 Ayla Advent!

Make sure you grab the new app update! 👇🏻
25/11/2025

Make sure you grab the new app update! 👇🏻

Address

Mitchell, ACT

Telephone

+61480789631

Website

https://katefreeman.com.au/

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