27/12/2025
It's important you know a few things:
This is not a cry for help, sympathy or a poor me post.
I'm posting this because it is the truth of how I feel and many of you who have followed me for a long time should get the real me.
Also, please know that I am ok. I'm not depressed. Or losing the plot (I think 🤔)! It's been a big year. There has been stress and anxiety, lots of disappointment and frustration, but also lots of wins! Heaps of joy. Lots of proud and grateful moments.
I do think that 12 years of business has taken a toll. The last 5 years, since COVID and interest rate rises has been particularly tough. So I'm definitely worn out.
And nutrition on social media is a minefield of so much rubbish and misinformation and it's easy to think: "what's the point."
I'm just at this point in my career where I have this account, called Kate Freeman - Nutritionist and I guess I don't know who she is anymore after 15 years of social media and growing a business from a little blog!
I have evolved and changed so much and I think it's time to evolve again, but this time I don't want to rush it.
My hunch about myself is this. I am a nutritionist but I'm more than that, and I'm not sure whether people follow because I'm a nutritionist or because I'm me. Probably both.
I've also had so many people say that I need to push my personal brand, be the face of the business, get online more and I've subsequently put a lot of pressure on myself. Which I do think is a major barrier!
So I'm off to release some pressure. I'm going to build a cocoon, let myself morph into the next thing and if that version of me involves a public profile like this, you'll see me back at some point.
If not, I'm going to follow my intuition, stay offline and you can connect with my businesses and passion projects.
Cause I have every intention of continuing to work towards the vision I always have: Teaching people how to eat well long term without stress and helping make food a part of our lives but not the centre of it.
So follow here 👇🏻
health