16/04/2026
This week, North Western Melbourne PHN launched the RAISE IT campaign, addressing the stigma and discrimination associated with AOD use in primary care settings.
Grounded in extensive research, stakeholder consultation, and co-design with people with lived experience, the campaign empowers health practitioners, administrative staff, and service providers to confidently and compassionately respond to stigma – one conversation, one action, and one practice at a time.
Find out more about RAISE IT 👇
A major drive to acknowledge structural and regulatory processes in the health sector that expose people with alcohol and other drug (AOD) challenges to stigma and discrimination has been launched. The Raise It campaign, led by North Western Melbourne P...