10/12/2025
Last weekend GOAT was fortunate enough to sponsor the .velographer Social Ride run by Nathaniel Tan here in Perth. Thirty-eight riders of all abilities came together for a morning built around two things: fun and improving the mental health of everyone involved. At the start of the ride each person was given a GOAT nose strip so they could focus on efficient nasal breathing rather than the usual shallow breathing most people slip into when cycling.
We set off from the Raffles in Perth and made our way north towards one of the most iconic climbs in the city, Mount Street at Kings Park. Nat set the challenge of getting up Mount Street using nasal breathing only, which made for a brilliant test and a good laugh at the top. After the climb we rolled through two laps of Kings Park before heading back to Victoria Park for the famous Velographer raffle. Every rider got a ticket and a heap of prizes were given out from the supporting brands, with GOAT offering the biggest prize of the day, our Sleep Starter Kit.
We finished with a coffee and a relaxed catch-up which wrapped up a cracking morning of community, challenge, and connection. If any Perth cyclists are interested in joining the next ride on 17 January drop a reply and we’ll get you registered.
