03/02/2026
Speaker 2 back by popular demand!
Amy Bajada
A straight-talking financial coach, educator, and the voice behind The Boring S**t You Need to Know About Business podcast.
Amy Bajada works with business owners who are incredible at what they do… but quietly undercharging, over-delivering, and wondering why the numbers never seem to reflect the effort.
Amy’s approach is refreshingly real. No hype. No fluff. No “just charge more” advice. Instead, she helps business owners understand what their pricing actually needs to do to support cash flow, profit, capacity, and life — whether they run a service-based business, sell products, or juggle both.
Known for making the boring s**t in business feel clear, practical, and doable, Amy brings a mix of honesty, clarity, and “oh wow, no one’s ever explained it like that” moments to every room she speaks in.
What Amy Will Be Talking About
This session is all about pricing — the real version.
Not the Instagram quotes. Not the “charge your worth” noise. And definitely not the advice that ignores costs, capacity, or cash flow.
Amy will pull back the curtain on the stuff most people don’t talk about when it comes to pricing, including:
Why so many women are unknowingly pricing themselves into burnout
The hidden costs that silently eat away at profit (especially in product and hybrid businesses)
The difference between a price that looks good on paper and one that actually works in real life
Why “just raising your prices” isn’t always the answer — and when it is
How underpricing shows up as stress, resentment, and constant financial pressure
What sustainable pricing really looks like when you factor in time, energy, and growth
This is a practical, honest conversation about money, margins, and making decisions that actually support your business — and you.
You’ll walk away with a clearer understanding of what needs to change, why it matters, and where to start — without shame, judgement, or financial jargon.
Just clarity. Control. And a better way forward.
You thought she was good last time wait till she’s finished this time!
