Eyebenefit

Eyebenefit is an optical buying group supporting independent optical retail practices.

We are a Optical Buying Group for independent Optical Dispensers and Optometrists. We provide significant savings for our members through group discounts from our preferred suppliers.

25/07/2025

60% of optical stores are leaving money on the table by not actively collecting reviews!

Patient reviews aren’t just nice to have — they’re essential for local SEO, trust, and new bookings.

Here’s how to start collecting more reviews this week:�✅ Set up a Google Review link for your store.�✅ Ask patients right after their appointment (in person or via text/email).�✅ Use signs in-store: “Loved your visit? Leave us a quick review!”�✅ Add a reminder on your post-visit email or receipt.�✅ Train your staff to ask with a smile – it makes a huge difference.

💡Pro Tip: Aim for 5 new reviews per month to keep your profile fresh and relevant.

📣 Need help setting up your review strategy? That's what we’re here for!

22/07/2025

We kept it fun with a round of “Who’s most likely to…?” 🎉
No drama, just laughs (and maybe a little friendly finger-pointing 😅)

Any guesses before you hit play? Who’s most likely to forget their passwords? 👀👇

17/07/2025

We’re so grateful for the kind words from 🫶

Behind every independent practice is a passionate business owner who chose independence to provide personalised care to their community.
But let’s be real—running a practice means wearing all the hats and you shouldn’t have to figure it all out alone! That’s where we come in.

Eyebenefit supports independent practices with:
💡 Marketing that works
🤝 Exclusive supplier offers
💬 A community that truly gets it

So you can stay focused on what matters most—your patients 💙

What part of running your practice do you wish you had more support with? Tell us below 👇 We’re here to help!

15/07/2025

We’re loving Hoya Sensity lenses — prescription glasses and sunnies in one!

They adapt to light, offer UV protection, and come in a range of colours to match your vibe. Two pairs in one frame? Yes please 😎

👉 Chat to your HOYA Lens Australia rep for more info!

10/07/2025

July is National Eye Health Awareness Month! 👁️

It’s a great opportunity to remind your community to prioritise their vision with a comprehensive eye exam 📆. Regular check-ups can make a big difference—now’s the time to help spread the word.

👉 Need help promoting it? We’re here to support you!

08/07/2025

Let’s talk booking habits:

📊 73% of people prefer to book appointments online instead of calling.
📞 Only 20% still pick up the phone.
🚪 And a massive 40% say they’ll look elsewhere if online booking isn’t an option!!

If your practice doesn’t offer online booking—or doesn’t even have a website—you could be losing patients without even realising 🥲

We can help you get sorted—website, booking page, all of it! Just reach out at support@eyebenefit.com.au 📩

01/07/2025

Back from a big weekend at ODMA 2025! 💫

So nice to catch up with our amazing members and suppliers—and to check out all the exciting new releases!

Always great to be part of such a connected, passionate community 🥰 💙

26/06/2025

Rodenstock’s groundbreaking B.I.G. EXACT™ Sensitive spectacle lenses have just been awarded the German Innovation Award 2025 in the category "Excellence in Business to Consumer" for Medical Health.

These lenses are optimised for individual visual sensitivity and biometry, offering smoother, more dynamic vision, improved reading flow, and better orientation.

Congratulations to .au on this well-deserved recognition for innovation in eyewear technology! 🎉

24/06/2025

When independent practices choose community over competition, amazing things happen 🌟

From industry conferences to our private Facebook group, 300+ independent practices are connecting, collaborating, and celebrating wins together!

📲 Swipe through to find out how our member community could become one of your strongest business supports.

✅ Free membership
✅ No ongoing fees
✅ Just real support, real connection

Ready to choose community? Contact us today 📩

18/06/2025

Let’s talk hashtags. Are they officially out? 👋

Not entirely — but they’re not doing what you think they are.

👉 Instagram has shifted focus. Instead of relying on hashtags to categorise content, it now reads your captions, video content, keywords, and even on-screen text to figure out what your post is about.

What this means:
✅ Write captions using natural language people might search for.
✅ Mention your location, brand names, and product types within the caption.
✅ Use keywords like “eye health tips” or “kids glasses advice” where it makes sense.

⚠️ Overloading posts with too many hashtags now looks outdated — and might even hurt your reach. Stick to a maximum of 3 relevant ones if you still want to include them.

So no, hashtags aren’t dead — but they’re definitely not the star of the show anymore.

It’s all about helping Instagram understand your content through what you say — not just the tags!

12/06/2025

At Eyebenefit, we're all about helping our amazing members thrive in this competitive industry! 🌟 Got a specific challenge or need? Let us know how we can support you better!

Psst! Need a hand with your socials, ideas for your next promo, or just someone to chat through a strategy? We’re here for you 💡 Don’t hesitate to reach out!

10/06/2025

Embrace your authenticity with Fossil eyewear.

👉 Contact your sales rep to stock these today!

Address

Preston, VIC

Website

http://www.eyebenefit.com.au/

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