Eyebenefit

Eyebenefit is an optical buying group supporting independent optical retail practices.

We are a Optical Buying Group for independent Optical Dispensers and Optometrists. We provide significant savings for our members through group discounts from our preferred suppliers.

02/09/2025

Check out the latest Carolina Herrera eyewear collection! Contact your Safilo Group rep for more info.

28/08/2025

Meet the incredible faces behind the scenes!

They're not just a team; they're the heart and soul of Eyebenefit 🫶, always bringing their best to support our members 🌟 (with plenty of laughs along the way!)

19/08/2025

Marketing your optical store doesn’t have to be hard.

We built the Eyebenefit Support Hub to take out the confusion and give you the tools to grow with confidence 🚀

✅ Explore our services with simple layouts and clear explanations
✅ Connect directly with a dedicated marketing team who understands you
✅ Get the support you need, when you need it
✅ PLUS: training and educational tools are coming soon!

👉 Whether you're stuck for ideas or ready to launch a new campaign, the Support Hub is here to make it easier.

14/08/2025

Our annual Eyebenefit x HOYA Thailand Conference is just around the corner! 🎉

We’re counting down to the 2025 edition—ready for a couple days full of learning, inspiration, and unforgettable moments with our incredible community 🤩

Who's excited? We are!

06/08/2025

Did you know posts with faces get 38% more engagement? 👀

👉 People connect with people — it’s that simple.

Your patients want to know who’s behind the lenses — literally.

🎯 When your team becomes recognisable, your brand becomes unforgettable.

And here’s the best part:
You just need your phone and less than one minute — not even every day, just once a week!

Not sure what to post? Try this:
📸 Start a “Meet the Team” series — share a photo of one team member per week with a fun fact or quote.

Want to make it even easier and showcase your frames?
📷 Post photos of your team trying on different frames you stock in-store.
In the caption, mention the team member’s name, their favourite frame of the week (the one they’re wearing), and why — share a bit about the style or brand.

You can share one team member per week or even per month — stretch your content and keep it engaging!

✨ Real people > stock photos. Every. Single. Time.

📩 P.S. If you're part of our social media program, send these photos our way — and we’ll post them for you! Easy, done-for-you content that keeps your feed active and personal.

30/07/2025

Arigato, Rodenstock! 🇯🇵

Another incredible conference in Japan with an amazing group of people!

We’re so grateful to be part of this inspiring community—full of learning, laughs, and a shared passion for what we do.

Thank you .au for bringing us together once again!

25/07/2025

60% of optical stores are leaving money on the table by not actively collecting reviews!

Patient reviews aren’t just nice to have — they’re essential for local SEO, trust, and new bookings.

Here’s how to start collecting more reviews this week:
✅ Set up a Google Review link for your store.
✅ Ask patients right after their appointment (in person or via text/email).
✅ Use signs in-store: “Loved your visit? Leave us a quick review!”
✅ Add a reminder on your post-visit email or receipt.
✅ Train your staff to ask with a smile – it makes a huge difference.

💡Pro Tip: Aim for 5 new reviews per month to keep your profile fresh and relevant.

📣 Need help setting up your review strategy? That's what we’re here for!

22/07/2025

We kept it fun with a round of “Who’s most likely to…?” 🎉
No drama, just laughs (and maybe a little friendly finger-pointing 😅)

Any guesses before you hit play? Who’s most likely to forget their passwords? 👀👇

17/07/2025

We’re so grateful for the kind words from 🫶

Behind every independent practice is a passionate business owner who chose independence to provide personalised care to their community.
But let’s be real—running a practice means wearing all the hats and you shouldn’t have to figure it all out alone! That’s where we come in.

Eyebenefit supports independent practices with:
💡 Marketing that works
🤝 Exclusive supplier offers
💬 A community that truly gets it

So you can stay focused on what matters most—your patients 💙

What part of running your practice do you wish you had more support with? Tell us below 👇 We’re here to help!

15/07/2025

We’re loving Hoya Sensity lenses — prescription glasses and sunnies in one!

They adapt to light, offer UV protection, and come in a range of colours to match your vibe. Two pairs in one frame? Yes please 😎

👉 Chat to your HOYA Lens Australia rep for more info!

10/07/2025

July is National Eye Health Awareness Month! 👁️

It’s a great opportunity to remind your community to prioritise their vision with a comprehensive eye exam 📆. Regular check-ups can make a big difference—now’s the time to help spread the word.

👉 Need help promoting it? We’re here to support you!

08/07/2025

Let’s talk booking habits:

📊 73% of people prefer to book appointments online instead of calling.
📞 Only 20% still pick up the phone.
🚪 And a massive 40% say they’ll look elsewhere if online booking isn’t an option!!

If your practice doesn’t offer online booking—or doesn’t even have a website—you could be losing patients without even realising 🥲

We can help you get sorted—website, booking page, all of it! Just reach out at support@eyebenefit.com.au 📩

Address

Waterman Business Centres Suite Level 72, UL40 1341 Dandenong Road
Preston, VIC
3148

Website

http://www.eyebenefit.com.au/

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