Eyebenefit

Eyebenefit is an optical buying group supporting independent optical retail practices.

We are a Optical Buying Group for independent Optical Dispensers and Optometrists. We provide significant savings for our members through group discounts from our preferred suppliers.

12/11/2025

Marketing feeling overwhelming this busy season? 👉 We've got you!

Our team is here to do the heavy lifting — custom campaigns, social media management, branded materials and more —all personalised for the needs of your practice.

Focus on your patients. We'll handle the rest. ✔️

Reach out via email or through our Support Hub today!

05/11/2025

Community is your superpower! 🎊

👉 Independent optical stores have something big chains can’t replicate: connection, personality and local trust.

In this post, we’re sharing simple, smart ways to grow your business by owning what makes you different — and showing up for the community that supports you.

Let’s thrive together! ✨

22/10/2025

Have you started your UIOLI campaign?

Your patients' health rebates are about to expire – don’t miss the chance to remind them! 📲

We’ve got MMS, posters and letters ready to go – all customised with your branding, colours and logo.

📆 Order your campaign today!

14/10/2025

Don’t underestimate the power of a good business card 🌟

Whether you're slipping them into a shopping bag after a purchase or handing one over during a chat—business cards are an easy way to keep your practice top of mind.

We’ll design yours to align perfectly with your branding, so they feel like a natural extension of your business.

👉 Need to stock up? Let’s create something your patients will actually want to hang on to!

07/10/2025

What an unforgettable night! 🎊

EmpowerHer Perth brought together 24 incredible women from across the optical industry for an evening of connection, courage and conversation at the QT Hotel Perth.

Special thanks to our guest speaker from for her inspiring words, to Ken Rogers for leading this new initiative, and to for guiding the evening with warmth and openness.

Together we’re shaping the future of women in optics! 👏

02/10/2025

Your display is more than showcasing — it’s your silent salesperson.

🧠 Shoppers make judgments in under 8 seconds.
👁️ We process visual info 60,000x faster than text.
That means the way you present your frames directly impacts whether people stop to browse — or keep walking.
✨ A well-organised, intentional display makes the space feel more premium, builds trust, and boosts conversions.

Here’s where to start:
✔️ Group frames by style, occasion or face shape — not just by brand
✔️ Use small signs to guide decisions (“Best for Round Faces”, “Staff Favourite”)
✔️ Keep shelves clutter-free — Less is more!

Your display is already speaking. Make sure it’s saying “shop here.” 😉

30/09/2025

Not sure where to start with your marketing? 🔍

👉 Our Support Hub has everything you need to explore what we offer — from detailed service info and step-by-step processes to pricing and easy enquiry forms.

Whether you're after posters, business cards, digital campaigns or something more custom, it's all in one place. ✔️ You can even order your Use it or Lose it campaigns here!

Jump in and take a look around — your next campaign might be a few clicks away! 💻✨

25/09/2025

Office days don't get better than this! 🥰 🍰

We hope you all have a safe and relaxing long weekend if you're in Melbourne! 👏

24/09/2025

No two optical practices are the same—so why use one-size-fits-all marketing? 🧐

At Eyebenefit, we do things differently. Swipe through to see how we tailor marketing to your practice, your patients, and your goals 🚀

We’re like an extra set of hands on your team—here to help you stand out for all the right reasons!

👉 Curious? Head to our website to learn more—no pressure, just personalised support.

18/09/2025

Use it or Lose it time is here! ⏰

Now’s the perfect moment to remind your patients that their optical rebates expire at the end of the year—and if you're planning a sale, this is the time to run it!

We can help you create a fully integrated campaign with:
📱 MMS
📬 Letters
🖼️ In-store posters
📣 Meta ads

Go all-in with a 360° approach or pick the touchpoints that work best for your store. Either way, we’ll help you make it count.

📩 Get in touch today to get started!

16/09/2025

New Le Specs - Official Page styles have landed at Sunshades Eyewear!

👉 Reach out to your Sunshades representative to view the collection or for more information.

Address

Waterman Business Centres Suite Level 72, UL40 1341 Dandenong Road
Preston, VIC
3148

Website

http://www.eyebenefit.com.au/

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