Eyebenefit

Eyebenefit is an optical buying group supporting independent optical retail practices.

We are a Optical Buying Group for independent Optical Dispensers and Optometrists. We provide significant savings for our members through group discounts from our preferred suppliers.

12/03/2026

Hear from Peter Dixon who joined us at the HOYA Lens Australia x Eyebenefit Thailand Conference last year! ✈️

This is your opportunity to step out of the daily grind and into an experience that changes how you think and show up in your business.

Want to be part of the next one?

👉 Log in to our Support Hub to enter the draw here: https://cstu.io/80cf28

11/03/2026

We're so excited to officially introduce the newest member of the Eyebenefit team: Alyss! 👏

As Junior Social Media and Marketing Assistant, Alyss brings fresh energy, a strong eye for detail and a genuine passion for supporting independent practices. She's already jumped straight in and we can't wait for you all to get to know her.

Welcome to the team, Alyss! ✨

06/03/2026

To the women behind it all 💙

Ahead of International Women's Day this Sunday, we're celebrating the brilliant women who bring every campaign, design and strategy to life.

Their creativity helps independent practices stand out. Their dedication ensures every member gets personalised support. Their genuine care for what they do shows in every single piece of work.

We're incredibly grateful to have them on our team, today and every day. ✨

05/03/2026

Not sure what to do with your marketing rebate credits? We can help with that! ✔️

As an Eyebenefit member, you get free marketing strategy consultations with our team. We'll help you figure out exactly how to use your credits for maximum impact.

No cost. Just expert advice personalised to your practice's goals.

Let us help you make the most of what's already yours! 👉 Reach out to us today.

03/03/2026

Want to attract younger patients? Your website matters more than you think!

Millennials and Gen Z expect fresh design, online booking and transparent info — all before they book.

👉 Swipe through to see what modern patients actually expect.

Need help building a website that works? Reach out and we can help! 📩

26/02/2026

Cleaning cloths are the marketing tool that actually gets used by your patients! 👓 ✔️

Pop them in every case and your brand becomes part of their daily routine.

We offer personalised branded cloths custom designed with your logo and colours!

Order through our Support Hub or email support@eyebenefit.com.au 📩

23/02/2026

Every pin tells a story 📍

We've been wanting to do this for ages! With 300+ members across Australia, we've pinned the areas where our independent practices are located — a visual representation of the network we're proud to support.

The team had an absolute blast putting this together and now it hangs in our office as a daily reminder of why we do what we do.

👉 Can you spot your practice on the map?

16/02/2026

Before the campaigns, the strategy calls and the socials… we looked a little like this.

Swipe to meet our marketing team as we used to be and a few of the ways we support your practice today. 💙

Be honest: which one is the cutest?

13/02/2026

This Valentine’s Day, show your marketing some love 💙 📈

If it’s been sitting on the back burner, consider this your reminder.

The practices that consistently nurture their marketing throughout the year are the ones seeing steady bookings, stronger brand presence and long term growth.

Just like in love, you don’t need grand gestures: you need consistency!

Ready to discover your marketing love language?

💌 Send us a Valentine at support@eyebenefit.com.au

11/02/2026

How fun is this trend?! Swipe through to see our marketing team as caricatures. 💙

Want to try it for your own team? 👉 Ask your favourite AI tool to create a caricature of each team member based on their role and interests.

Make sure you upload a clear and recent photo, then see what it creates and share the results with us! ✔️

10/02/2026

New OROTON models have arrived 🕶️

Please contact your Sunshades representative to view the collection or for further information!

05/02/2026

We’ve noticed a pattern this week 👉 a lot of practices are reaching out about marketing planning for the year ahead!

February rolls around and suddenly the year feels properly underway while marketing is still sitting on the “I’ll get to it” list. If that sounds familiar, you’re not alone.

We’re helping practices lock in realistic marketing plans right now from branding and social media to multi channel campaigns.

If you’re ready to get organised, reach out!

📩 Email us at support@eyebenefit.com.au

Address

Waterman Business Centres Suite Level 72, UL40 1341 Dandenong Road
Preston, VIC
3148

Website

http://www.eyebenefit.com.au/

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