Culture Of One

24/07/2025

Here’s the truth:
AI can’t replace human connection.

It can explain a diagnosis.
It can build a program.
It can even write a polite follow-up email.

But it still can’t:

Look someone in the eye

Make them feel heard

Respond to emotion in real time

Or touch pain with presence

And yet — too many clinics still deliver care like a conveyor belt:

“Here’s your diagnosis.”
“Here’s your plan.”
“Here’s your worksheet.”

That model is already being replaced.
By tech.
By automation.
By something cheaper and faster.

Because people won’t pay for what a bot can already do better.

But they will pay for something no bot can do:
Real care, delivered by a real human, who actually shifts their state.

If you’re a clinic owner, and you want to build a team and a brand around that —
Not just survive the AI shift, but dominate it —

📞 Let's cut to the chase and book a call via https://calendly.com/culture-of-one/fb-15-min-call

22/07/2025

AI isn’t coming — it’s here.

Right now, a custom GPT could take a patient history, ask the right follow-ups, rule out red flags, and spit out a diagnosis.
Not perfect — but pretty close.
And for most low-complexity presentations, it’s already better than your average clinician.

But here’s what hasn’t changed:
People still experience pain.
And they still want relief.

That means your consult needs to do something.

Not just explain.
Not just educate.
Shift the state. Physically. Emotionally. Relationally.

Because AI might be good at logic.
But it still can’t touch someone’s back and help them feel better.

That’s your moat. And if you’re not doubling down on it now, you’re falling behind.

📅 On July 31, I’m running a live webinar on this exact topic:
→ What AI means for physio
→ What will get replaced
→ What will still matter

Secure your spot here 👇

👉 https://shaneguna.kit.com/b6ea33bc91?utm_source=facebook&utm_medium=social&utm_campaign=ai_webinar_july2025

21/07/2025

There’s a reason manual therapy isn’t going anywhere.

Even with AI moving at lightning speed — automating diagnosis, spitting out rehab plans, replacing low-value consults — there’s still one thing it can’t do.

“Put your hands on me. Make this feel better.”

That line hit hard in the reel.
But it’s not just a line. It’s the truth.

Touch still matters.
Not because of tradition.
Not because of dogma.
But because patients feel it. Trust it. Respond to it.

Manual therapy, done well, isn’t about biomechanics anymore.
It’s about safety, comfort, connection.
It’s about delivering something a screen never will.

And in a market where AI can replace 80% of consults...
That remaining 20%?
It’s your moat.

If you run a clinic — and you’re still wondering whether hands-on care is commercially viable in 2025 — this is required reading.

📖 Full article here:
https://www.cultureofone.com.au/insights/ai-in-physiotherapy-clinic-owners

18/07/2025

Will AI replace business coaches? Absolutely.

It already has — if your coach is just handing you generic strategy.

But real decision-making?

Real leadership?

Still human. 🔁 Tag someone who’s coasting on cookie-cutter advice.

📺 Full convo → https://www.cultureofone.com.au/insights/cliniscribe-ai-physiotherapy-barry-nguyen

18/07/2025

AI and the Future of Physio 🚀
The conversation with Barry Nguyen about Cliniscribe got attention — now we’re going deeper.

📅 Live Webinar – July 31 @ 12:30PM AEST
🎙️ Barry Nguyen (Founder, Cliniscribe)
🎙️ Shane Gunaratnam (Culture of One)

We’ll unpack:
• How AI scribes are transforming compliance, follow-up, and mentoring
• What’s really legal when it comes to recording consults
• Why most clinics are sitting ducks for patient drop-off — and what to do about it
• The future of leadership and tech in allied health

🔗 Reserve your spot now → https://shaneguna.kit.com/b6ea33bc91

If you’re running a clinic this is a room you want to be in.

16/07/2025

Even if AI becomes smarter than Einstein… it still won’t understand your context.

This is why 90% of AI outputs fall flat.

And why tools like Cliniscribe work — they’re built with domain context baked in.

🧠 Want AI that actually works in a physio clinic?

💬 Comment “SCRIBE” if you want the link DM’d

15/07/2025

Is it even legal to record consults?

Yes — but only if you get explicit consent and store the data in Australia. Barry Nguyen breaks down the compliance line AI scribes need to walk.

⚖️ Still not sure? Watch the full interview.

📎 Link in comments or join our Circle page to take up Barry's special member offer:

https://culture-of-one.circle.so/c/access-webinars-here/

14/07/2025

Using AI just for voice-to-text is like taking a Lamborghini to the milk bar.

We’ve got tools that can transform your practice — and most people are barely scratching the surface.

▶️ Watch the full video here → https://www.cultureofone.com.au/insights/cliniscribe-ai-physiotherapy-barry-nguyen

13/07/2025

If your notes wouldn’t hold up in court — what’s the point?

That line hit me hard when Barry Nguyen said it.

We’ve both been physios long enough to know:

“A/A” and “ISQ” still get written.

Red flags are ticked without being asked.

Consent gets assumed, not documented.

Admin time is unpaid, clinical reasoning gets lost, and patient drop-off is shrugged off like it’s just ‘normal’.

But it doesn’t have to be.

📺 Just dropped a full conversation with Barry — founder of Cliniscribe — about the future of AI in musculoskeletal physio.

🧠 We covered:
• Why clinical notes are a legal liability
• How AI can support mentoring and retention
• What makes a good AI scribe vs generic garbage
• How Barry's team is using it inside their clinics right now
• And why 80% of coaches and clinic tools should be obsolete

🧵 This one’s especially for:
• Clinic owners who feel exposed
• Physios who want to lead well
• And anyone who's done with half-baked systems

🎯 Watch it here → https://www.cultureofone.com.au/insights/cliniscribe-ai-physiotherapy-barry-nguyen

Inside the journey of Barry Nguyen and the making of Cliniscribe — an AI scribe purpose-built for private practice physiotherapy.

11/07/2025

We have our next session in the People community going live next Thursday, 17th July at 12:30pm AEST.

I have 5 free attendee passes I wanted to give out to anyone who's never experienced the awesome power of these sessions.

This is for you if:

1. You own a physio or allied health business
2. You know where you want to go — and you’re willing to do the work
3. You lead with ethics, heart, and humility
4. You’re friendly, generous, coachable — and fun to be around

If you're a physio health business owner interested in attending one of our sessions, feel free to drop the word "people" below and I'll get back to you with the details.

10/07/2025

The middle is getting crushed.

Small NDIS clinics are nimble.
Big clinics have scale.

But mid-sized providers — with 20 to 60 staff — are stuck.

❌ Too big to move fast
❌ Too small to benefit from true economies of scale

We’re not heading for total collapse.
We’re heading for a hollowing out of the middle.

Sole traders will survive.
Big operators will get bigger.
Everyone else?
They’ll need a strategy — or they won’t last.

👇 Watch the full survival breakdown:
📍 https://www.cultureofone.com.au/insights/ndis-business-survival-strategy

09/07/2025

NDIS clinics are about to hit a wall.

The media says 30–50% will leave the scheme.

But that’s not what's really happening.

We’re not seeing collapse — we’re seeing a shakeout.

💥 Clinics that haven’t built proper billing systems
💥 Teams who don’t track non face-to-face time
💥 Founders who’ve been flying blind on margin

They’re the ones who’ll struggle.

The best-run clinics?
They’re adapting fast — and getting stronger.

This video breaks down exactly what’s going on — and what smart $2–5M businesses are doing to stay ahead.

🧠 Strategy.
💰 Financial clarity.
💼 Operational leverage.

If you're in that middle zone, and you're ready to fix the cracks before they break you — let’s talk.

👇 Book your free 15-minute strategy call now:
https://calendly.com/culture-of-one/fb-15-min-call