05/03/2026
Huge thank you to for inviting me to speak at the Citrus Congress in Adelaide this week. 🍊
My talk was called “More to See in Citrus: Health as a Market Advantage.”
The short version? We’re still using old science to talk about citrus today. Not surprising when all we hear about in the news, media and in policy are the macronutrients. Sugar..protein....
Citrus is often reduced to “vitamin C for immunity.” But modern nutrition science tells a much richer story.
A few take-home messages from the talk:
• Citrus is where nutrition science started – the first clinical nutrition trial was about curing scurvy with lemons & lemons AND their JUICES.
• Whole citrus (and 100% juice) are complex food systems, not just single nutrients or sugar molecules.
• Bioactives like flavonoids interact with the gut & the brain directly— the whole really is greater than the sum of its parts.
• Citrus can be quite high in micronutrients- 3 of the top 6 shortfall nutrients (folate, magnesium & fibre). Don’t underestimate whole food and 100% juice.
• Health outcomes for citrus are clear: gut, brain, immunity and heart.
• In a world debating ultra-processed foods and GLP-1 drugs changing eating patterns, nutrient-dense foods matter more than ever.
• And globally, citrus has powerful positioning opportunities in the market – from healthy ageing and cognition in Japan, to nutrient density in Southeast Asia, to whole-food functionality with real health outcomes in supplement-heavy markets like Korea.
Citrus doesn’t just taste good — it has a strong, evidence-based health story that the world needs to hear.
My daughter came along to the congress and got to watch mum in action on stage. Nothing like explaining FLAVonoids to citrus growers while your biggest critic is sitting in the audience, making sure you behave. 😄
Thanks again to the citrus industry for the warm welcome and for the great conversations.