
17/06/2025
NEW ADVERTISING GUIDELINES
AHPRA have just released new advertising guidelines that come into effect on 2 September, 2025 for all health care professionals who provide higher risk cosmetic procedures in Australia.
These guidelines are separate from the TGA guidelines that came into effect 1.5 years ago. The TGA regulate the advertisement of prescription medications, which restricts the advertisement of schedule 4 prescription medications (including restrictions with ‘before and after’ images). Health care professionals must adhere to both regulators when advertising.
This is not a complete list of all of the advertising guidelines (I have linked the AHPRA site below for reference to the guideline document). I have copied and summarised the majority of them here so the general public are aware of the new guidelines and why they will be seeing a lot of posts being removed by medical professionals who perform cosmetic treatments / procedures in Australia, and less positing (part of the guidelines is to not post too frequently). This post is not an interpretation of the guidelines. Medical professionals must seek legal advice for interpretation.
https://www.ahpra.gov.au/Resources/Cosmetic-surgery-hub/Cosmetic-procedure-advertising-guidelines.aspx
A separate document was also released by AHPRA. From 2 September, 2025, registered nurses (RN) must first practise for a minimum of one-year full-time equivalent post initial registration to consolidate the foundational skills and knowledge as an RN in a general area of nursing practice (excluding non-surgical cosmetic procedures).
https://www.ahpra.gov.au/Resources/Cosmetic-surgery-hub/Cosmetic-procedure-guidelines.aspx
Disclaimer:
Adult content. All information and content on for information purposes only and does not constitute as medical advice. All medical procedures come with risks. Individual results vary. Michelle Dodd is a Registered nurse (Division 1), general registration (Registration: NMW0001867025).
www.mdcosmeticnurse.com.au