PRACTICEOLOGY - Helping Health Business Owners Earn More and Work Less

20/02/2024

As we get deeper into "The Power of Words" month at Practiceology™ - it is essential you focus on training and helping your admin team - not just your therapists.

In one of our recent weekly Practiceology™ VIP Roundtables, we discussed at length, how valuable a great admin team is to all health practices - and how an efficient and highly trained admin team member can add over $200,000 a year to many practices.

In the VIP Roundtable, I shared what I believe to be one of the key roles of admin - and it is a role, not many owners understand.

The key admin role is to - "Sell the Wizard".

This expression came from one of my mentors, Dan Kennedy, many years ago - so it is not new - just poorly understood.

"Sell the Wizard" refers to how the words and actions of your admin team - reflect on the patient's perception of the therapist (the wizard).

If a patient calls a clinic to make an appointment - and the admin team says something like :

"Paul can see you at 8, 9, 10, or 11 tomorrow - which do you prefer"

The patient instantly believes the therapist is not very good, because they are too easy to get an appointment with.

In this case - the admin person has not done a great job of "selling the wizard".

Instead, the admin person could say something like:

"Paul is excellent with shoulder problems like yours - but he is always heavily booked - let me see what I can arrange here........( pause). I can open up 8am for you tomorrow - wow that was lucky"

The patient instantly has more confidence in the therapist, is more likely to attend the consult, and is also more likely to comply with the therapist's treatment plan - from one simple change in the words the admin person used.

The admin person effectively "Sold the Wizard"

If you want to find out more about the "Sell the Wizard" concept - and how to use it to grow your health business, I will be speaking about this in detail in the FREE "Earn More in 2024 - Practiceology™ Demonstration event later this week.

Click the link below to find out more and to register for the Masterclass online event.

This online event is presented by world leading health business consultant, health professional and Amazon Best Selling author, Paul Wright.

15/01/2024

Every practice owner I have ever spoken to understands how important it is for therapists to follow up with clients who drop out of care, or cancel a session and do not make a follow-up booking.

Yet they also appreciate how hard it is for owners to get therapists (and even admin team members) to make these important follow-up calls.

One of the main reasons why it is hard to get therapists or admin team members to make these calls is what one of my mentors shared with me.

It is called "The Prophet Effect".

"The Prophet Effect" refers to the common business leadership belief that owners are rarely a Prophet in their hometown.

The "Prophet", may be the most respected expert on a topic in the world, but when they get back to their hometown, their own clinic, or speak to their own team members, they become less of an expert.

Your team is so used to hearing from you, the owner, that they become immune to the importance of your cancellation reduction message.

The cancellation reduction and follow-up call instructions are lost in with the roster discussion and general business items you are sending them every week.

In some parts of their brain, team members also think owners are only pushing low cancellation rates and follow-up systems because it means YOU make more money.

This is why you MUST use external experts to deliver the key cancellation reduction messages and share the importance of client follow-up calls.

Therapists and admin team members need to hear from multiple high-profile experts, about what the best clinics in the world are doing to reduce cancellations and reactivate canceled clients.

That way, the messages are NOT just coming from you.

This is why you (and your team) need to register for "Crack the Cancellation Reduction Code - How to Reduce Cancellations and No-Shows In Your Health Practice", on January 24th.

You and your team will hear the latest cancellation reduction strategies from ME - so effectively negating the frustrating "Prophet Effect" in your practice.

Click the link below for more information:

https://pages.mypracticeology.com/cancelevent

I look forward to seeing you at the live training on January 24th.

10/01/2024

As part of "Practiceology™ Cancellation Reduction Month", I will be presenting a special online event titled:

"Crack the Cancellation Reduction Code - How to Reduce Cancellations and No-Shows In Your Health Practice"

You can find out more and register a seat for you AND your team at:

https://pages.mypracticeology.com/cancelevent

In this presentation, I will share:

factors causing high cancellation rates and what to do about it in 2024.

# How to get your team engaged in your cancellation reduction and patient compliance program.

to structure your appointment diary so if a client cancels a session there is no impact on the revenue or therapist's diary.

what to do to reduce and prevent cancellations in your practice.

exact scripts and templates you can put into your practice immediately - to reduce cancellations and no-show rates in your practice.

to predict which team members will have high cancellation rates and what to do about it.

to structure your initial consultation so the patient puts your next session at the top of their list when planning their day and week.

to reverse engineer the cancellation reduction program in your practice to reduce your cancellation rates.

simple “Money Mindset Shift” you can use to instantly stop worrying about your patient's finances when booking treatment plans.

to set up a cancellation reduction system in your business that starts the day you interview the potential new therapist

single staff training exercise that will make up the bulk of your cancellation reduction training program for the next decade.

BONUS - All registrants will also receive a copy of the "Ultimate Cancellation Reduction System" Cheat Sheet - complete with scripts and templates to further reduce cancellation rates in your practice.

The event will be held on Wednesday, January 24th, 2024 - from 12 Midday till 2pm – Sydney Time, and is designed for practice owners, therapists, and admin team members.

Check your Time Zone:

Canada: Tuesday, January 23rd, 8pm-10pm Toronto

USA: Tuesday, January 23rd, 5pm-7pm Los Angeles

NZ: Wednesday, January 24th, 2pm till 4pm Auckland

NOTE – If the session time does not work for you - still book a seat as all registrants will receive a link to the replay. However, this will be a highly interactive presentation so do your best to attend live with your camera and microphone ON – so your personal questions and concerns can be addressed.

Find out more about the training event and register yourself and your team by clicking on the link below:

https://pages.mypracticeology.com/cancelevent

I look forward to seeing you on the live training in on January 24th .

Cancellation Reduction Event - Jan 2024