
28/08/2025
Today is Red Nose Day, a chance to get a little silly for a very serious cause.
Red Nose Day is a much-loved national fundraising event that raises awareness and funds to support families impacted by Sudden Infant Death Syndrome (SIDS) and Sudden Unexpected Death in Infancy (SUDI).
SIDS refers to the sudden and unexplained death of a baby where no cause can be found. SUDI is the broader term, encompassing both SIDS and fatal sleeping accidents. The risk is greatest between 2–4 months of age and, tragically, still accounts for around 3 deaths in every 10,000 births in Australia.
The good news is that following safe sleep practices makes a real difference. Red Nose has developed 6 safe sleeping recommendations for all babies aged 0–12 months:
1. Always place baby on their back to sleep.
2. Keep baby’s head and face uncovered.
3. Keep baby smoke free, before and after birth.
4. Provide a safe sleeping environment night and day.
5. Sleep baby in a safe cot in parents’ room for the first 6–12 months.
6. Breastfeed baby, if possible.
Every action we take helps reduce the risk and saves little lives.