Sling & Stone

Sling & Stone PR & communications agency for brands shaping the future. A VCCP company. We are agile, fast, results-driven, and we get our hands dirty.

Sling & Stone is the PR agency of choice for disrupters, entrepreneurs, and challenger brands. We blend the art and science of communications. We are doers, not talkers. We use technology to make PR campaigns drastically more efficient, allowing us to get more involved in the companies we work with. We operate as an extension of their team, rather than an arms-length service provider.

🍆 in 2025, we were Grindin’Last summer, we started working with in the US – the Global Gayborhood in Your Pocket™. Sinc...
06/01/2026

🍆 in 2025, we were Grindin’

Last summer, we started working with in the US – the Global Gayborhood in Your Pocket™. Since then we’ve been creating campaigns that celebrate and amplify gay culture.

Here’s what we’ve launched so far:

🎶 Christina Aguilera Partnership
We announced the ultimate wingwoman collab. Ahead of Christina’s headline performance at Portola festival, Grindr swapped its famous ‘bloop’ for the opening of “Come on Over Baby (All I Want Is You)”!

✨ The Garden of Otherworldly Delights
We supported the second annual Grindr Pleasure Ball in NYC with performances by Jake Shears and Slayyyter.

🏆 GRINDR UNWRAPPED 2025
We launched the fifth year of GRINDR UNWRAPPED – the hottest take on global gay and pop culture trends. As Grindr’s SVP says, “Gay culture doesn’t just follow trends, we create them.”

🔥 Physical Trophies, Viral Buzz
We sent trophies to winners. Kesha broke the internet, and Dan and Phil’s ‘Gaymer of the Year’ award generated massive buzz!

We’re immensely proud to connect this iconic brand with the culture it inspires. If the internet is fast, the gay internet is driving – and we’re strapped in for the ride. 🌈

🍆 in 2025, we were Grindin’Last summer, we were thrilled to win the US business for – the Global Gayborhood in Your Poc...
06/01/2026

🍆 in 2025, we were Grindin’

Last summer, we were thrilled to win the US business for – the Global Gayborhood in Your Pocket™.

Since then we’ve been working on some truly snazzy campaigns that celebrate and amplify gay culture. Here’s a snapshot of the electric activity we’ve launched with Grindr to date:

🎶 Come On Over, Christina Aguilera! We helped announce the ultimate wingwoman partnership: Global superstar and gay icon, Christina Aguilera, officially partnered with Grindr to take her mastery of getting people to “come on over” to a new level. Ahead of Christina’s headline performance at Portola festival, Grindr temporarily swapped out its famous ‘bloop’ notification sound for the opening of her beloved track, “Come on Over Baby (All I Want Is You)“!

✨ The Garden of Otherworldly Delights. Ahead of Halloween - we supported the second annual Grindr Pleasure Ball in NYC. Grindr transformed Iron23 into a lush, toxic garden (featuring a 6” ph***ic totem), and the night featured alluring performances by Jake Shears and Slayyyter.

🏆 GRINDR UNWRAPPED 2025. Returning for its fifth year, we launched GRINDR UNWRAPPED, the hottest, boldest take on global gay and pop culture trends. As Grindr’s SVP of Marketing and Communications, Tristan Pineiro, says, “GRINDR UNWRAPPED is our annual pulling of receipts. It proves gay culture doesn’t just follow trends, we create them.”

🔥 Physical Trophies, Viral Buzz. To cement Unwrapped’s cultural status, we suggested sending physical trophies to the winners. The result? Our comeback queen, Kesha broke the internet with her celebratory post, and the legendary Dan and Phil celebrated their ‘Gaymer of the Year’ award, generating massive earned attention!

We are immensely proud to be connecting this iconic brand with the culture it inspires. If the internet is fast, the gay internet is driving, and we’re strapped in for the ride.

We’re a finalist for two Pressie Awards! 🎉Our Kiwi Slingers are always hustling, from helping navigate their journey fr...
19/10/2025

We’re a finalist for two Pressie Awards! 🎉

Our Kiwi Slingers are always hustling, from helping navigate their journey from startup to scaling globally, to proudly supporting in championing indigenous rights. We’re stoked to see their work nominated for:

🏅Tracksuit, Best Strategic Thinking: Maintaining Earned Media Momentum for Tracksuit Through Rapid Growth
🏅 Lush Cosmetics, Diversity, Equity & Inclusion: Together for Te Tiriti, A fight for Māori justice

Proud of the team, and feeling lucky to work with clients sparking important conversations, and doing really cool things.

Check out the full list of finalists in our bio. Now, we wait for the results!

12/10/2025

✨ Things We Saved This Week ✨

From AI matchmaking to everyday tech moments and clever brand moves – we’re bringing you the internet’s smartest, quirkiest, and most inspiring stories.

Link in bio to read more 🔗

Nau mai, haere mai Kiwi North 🇳🇿. Earlier this month, we hosted delegates from across Te-ika-a-Māui (the North Island of...
24/09/2025

Nau mai, haere mai Kiwi North 🇳🇿. Earlier this month, we hosted delegates from across Te-ika-a-Māui (the North Island of Aotearoa New Zealand) at a lunch in Sydney attended by a stellar group of travel, trade and lifestyle media 🛫

Fifteen regional tourism operators have come together to create Kiwi North, an initiative that is helping to promote the entire North Island as a travel destination for Aussies.

It was an absolute pleasure to help bring this lunch to life on behalf of our client - Sling & Stone managed everything from the guest list and RSVPs to the seating plan and event styling - and had some great kai and kōrero (food and conversation) on the day!

Who’s calling my SUPER SECRET FRAGALISTIC GOLD MYSTERY BOX? 📞 It’s Messi, that’s who. The greatest of all time is bringi...
04/08/2025

Who’s calling my SUPER SECRET FRAGALISTIC GOLD MYSTERY BOX? 📞

It’s Messi, that’s who. The greatest of all time is bringing his search for the next generation of all-time ballers to America with the 1v1 World Crown, and we’re thrilled to be helping lead the charge! In partnership with Más+ by Messi™, we’re amplifying their global competition to uncover the best of the best in 1v1 to be crowned by none other than the star player himself, leomessi in Miami this fall ⚽

Cracking the US market? It's not just about scale - it's about story.Join our NZ Head, Sian Church, and US Head, Erin Gr...
12/05/2025

Cracking the US market? It's not just about scale - it's about story.

Join our NZ Head, Sian Church, and US Head, Erin Grant, as they unpack what it really takes to craft a narrative that lands in the US. From cultural nuances to media moves and real lessons from Kiwi startups who’ve made it, this Techweek NZ session is packed with insights for any founder with global ambitions.

🌍 Whether you’re building from Auckland, Sydney, Singapore or beyond - this one’s for you.
🗓️ Wednesday 21 May, 11am NZT
👉 Rigister here: https://lnkd.in/eHpfRyHs

Shouting out to the legends in scrubs this International Nurses Day 👩‍⚕️👨‍⚕️🍻From today through 18 May, nurses can enjoy...
12/05/2025

Shouting out to the legends in scrubs this International Nurses Day 👩‍⚕️👨‍⚕️🍻

From today through 18 May, nurses can enjoy 49% off all dine-in food & drinks at participating 4 Pines Brewing Company venues – just flash your Nurse ID and the team will take care of the rest.

A great initiative from 4 Pines, and an awesome campaign to be part of.

Find your local 👉 https://bit.ly/433Qu4C

This Waitangi Day, we stood ‘Together for Te Tiriti’, amplifying the work of and who are actively campaigning for Te T...
06/03/2025

This Waitangi Day, we stood ‘Together for Te Tiriti’, amplifying the work of and who are actively campaigning for Te Tiriti justice and against the Treaty Principles Bill.

Our Kiwi Slingers sought out and engaged active campaigners who were already speaking on the Treaty Principles Bill to spread the kaupapa, encouraging them to have a kōrero with their audience on the importance of honouring Te Tiriti. 💪

Thanks to collective mahi and manaakitanga, we saw 50+ pieces of thoughtful social content, 17 pieces of editorial content and 900+ signatures on the petition proudly displayed in Lush stores across the country 💥

10/01/2025

Our team had such an amazing 2024, bringing so many fun and exciting branded events to life! 🎉

These events were not just impactful—they were an absolute blast to create and share! We can’t wait to make 2025 even bigger, better, and more fun! 🙌✨

Here’s to another year of unforgettable events!

#2025

23/12/2024

Last week, we all came together to celebrate the year that’s been, with each of our offices marking the occasion in their own unique way. From a stunning Waiheke winery tour for our NZ team to a Sydney Harbour adventure for AU, exciting scavenger hunts in LA, and a festive feast in Singapore, it was the perfect way to wrap up an amazing 2024.

Wishing you all a happy holiday season and an incredible New Year—from the whole team at Sling and Stone! 🎄✨

27/11/2024

Meet Emma, our superstar Account Coordinator with a passion for working with purpose-driven clients who are making a positive impact in the world! 🌏

Learn more about Emma below, including her favourite campaigns and her top advice for those studying PR. 👩‍🎓

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Suite 101, Level 1, 59 Marlborough Street
Sydney, NSW
2010

Telephone

+61 2 8073 5390

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