15/05/2026
I wish I was joking… but this is a real trend making the rounds right now, and as someone who has spent 25 years working with skin, I just can’t scroll past it.
Your barrier is not the enemy. It’s not something you scrub through to get to “cleaner” skin.
It IS your skin’s protection, and when you compromise it, everything becomes a problem.
Redness, sensitivity, reactivity, breakouts. We see it in the clinic every single week.
The rise in barrier damage among young skin is real, and so much of it comes down to trends like this one although well-meaning, it can genuinely be harmful.
Your skin doesn’t need to be attacked to be clean. It needs to be understood.
If this made you think twice, save it and share it with someone who needs to see it. 💛