Squarespace Web Design - Natural Therapy Marketing

25/11/2025

Just had to share this! Not very holistic marketing! But as living in Australia has been part of my life for the last 23 years, and Robert Irwin Dancing with the Stars has been all over social media in the last few weeks, I couldn’t resist!

25/11/2025

Richard Branson Kindness is the most underused tool in business.

Might come a bit easier for heart-led businesses - what do you think?

Kindness is the most underused tool in business.

21/11/2025

A few people recently have mentioned how expensive they think web design is - I have a few things to say about that:

👉If you want a good website that not only looks professional, reflects your vibe, is search engine optimised so you can get found amongst all the other billion websites floating around the internet, has all the bells and whistles to convert a visitor, then yeah this costs - it’s a lot of work for a web designer so prices reflect this.

Of course anyone can build a website themselves now but where do you even start with all the information out there?

🪬𝗗𝗼 𝘆𝗼𝘂 have the technical knowledge or even patience to learn what to do? Or even the time?
🪬𝗗𝗼 𝘆𝗼𝘂 know what hosting is?
🪬𝗗𝗼 𝘆𝗼𝘂 know how to register your domain and connect it your website?
🪬𝗗𝗼 𝘆𝗼𝘂 know how to get a free domain?
🪬𝗗𝗼 𝘆𝗼𝘂 know what platform you want your website built on?
🪬𝗗𝗼 𝘆𝗼𝘂 know what fonts, colours or style you want and know how to set up your brand kit?
🪬𝗗𝗼 𝘆𝗼𝘂 know how to ensure your site fits on different devices and screen widths?
🪬𝗗𝗼 𝘆𝗼𝘂 know how to write your content so it talks to your ideal customer?
🪬𝗗𝗼 𝘆𝗼𝘂 know how to present your content on each page so it is visually appealing to the visitor and search engines?
🪬𝗗𝗼 𝘆𝗼𝘂 know where the best position to add your contact button, subscribe form or links to your social media platforms?
🪬𝗗𝗼 𝘆𝗼𝘂 know how to source professional images that all look cohesive on your site?
🪬𝗗𝗼 𝘆𝗼𝘂 know how to add your email to your website and to your newsletter program?
🪬𝗗𝗼 𝘆𝗼𝘂 know how to verify your website with google making it easier for visitors to find your website?

And do you? … the list goes on.

You are therapists/business owners, not designers, not marketers.

✨By outsourcing your web design to a professional, you can focus on what you love most - working with your clients - whilst your website smugly does its job properly and helps bring in more clients.

💫𝗧𝗵𝗶𝘀 𝗶𝘀 𝗺𝘆 𝘃𝗶𝗯𝗲: Strategic web design for heart-led businesses using the Squarespace platform. Beautiful websites that reflect your unique approach, connect with the clients you want to support, whilst ensuring you show up online with clarity and confidence. Your powerful marketing asset. 💫

👉Want me to help you express your vibe? 𝓐𝓶𝓪𝓷𝓭𝓪

17/11/2025

I’ve gained 268 new followers, created 70 posts & received 243 reactions. To thank you all, I will continue to provide you with actionable marketing, website & social media tips to support your health & wellness business 🌻

12/11/2025

11/11/2025

𝐖𝐡𝐲 𝐩𝐚𝐲 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐭𝐨 𝐆𝐨𝐨𝐠𝐥𝐞 𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐬 𝐚 𝐡𝐞𝐚𝐥𝐭𝐡 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬?

𝐆𝐨𝐨𝐠𝐥𝐞 𝐓𝐫𝐞𝐧𝐝𝐬 gives us real-time insight into what people are searching for, feeling, and needing support with.

For 𝐡𝐞𝐚𝐥𝐭𝐡 𝐚𝐧𝐝 𝐰𝐞𝐥𝐥𝐧𝐞𝐬𝐬 𝐩𝐫𝐚𝐜𝐭𝐢𝐭𝐢𝐨𝐧𝐞𝐫𝐬, this data is gold. ✨
It shows where curiosity, concern, and demand are growing - helping you align your content, offers, and messaging with what people are actively seeking.

💡When you understand what your clients are searching for, you can create posts, blogs, and services that meet them exactly where they are.

📋The list below highlights what’s 𝐜𝐮𝐫𝐫𝐞𝐧𝐭𝐥𝐲 𝐭𝐫𝐞𝐧𝐝𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐔𝐊 around 𝐒𝐞𝐚𝐬𝐨𝐧𝐚𝐥 𝐀𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐃𝐢𝐬𝐨𝐫𝐝𝐞𝐫 (𝐒𝐀𝐃), a timely reminder that many people are looking for ways to feel better during the darker months. Here’s what people are currently searching for 👇

𝐒𝐞𝐚𝐬𝐨𝐧𝐚𝐥 𝐀𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐃𝐢𝐬𝐨𝐫𝐝𝐞𝐫
*️⃣Searches for Seasonal Affective Disorder (SAD) peak every November, with search interest increasing by +60%, past 30 days.

*️⃣“𝐋𝐢𝐠𝐡𝐭 𝐭𝐡𝐞𝐫𝐚𝐩𝐲 𝐠𝐥𝐚𝐬𝐬𝐞𝐬” is the top trending product searched in relation to SAD, past 30 days with “blue light glasses” and “red light therapy mask” top trending related searches (both breakout).

*️⃣“𝐬𝐚𝐮𝐧𝐚𝐬 𝐟𝐨𝐫 𝐬𝐞𝐚𝐬𝐨𝐧𝐚𝐥 𝐝𝐞𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧” is a breakout search, past 30 days, with the topic of Sauna hitting an all-time high in search interest this week. As well as SAD, people also search “does sauna help with cold” and “does sauna help with weight loss”.

*️⃣𝐔𝐥𝐭𝐫𝐚𝐯𝐢𝐨𝐥𝐞𝐭 is a top trending topic related to SAD, past 30 days, with “uv mask for face” the top trending ultraviolet query (breakout).

𝐇𝐨𝐰 𝐭𝐨 𝐮𝐬𝐞 𝐭𝐡𝐢𝐬 𝐢𝐧𝐬𝐢𝐠𝐡𝐭
If you’re a therapist or wellbeing practitioner, use trends like these to guide your seasonal content.

🌿 Share advice on mood-boosting routines
💡 Explain how light therapy or vitamin D support works
🧘‍♀️ Talk about natural ways to nurture emotional balance through winter

👉When your content connects with what people are already searching for, it doesn’t just reach more people — it resonates more deeply. 💛

10/11/2025

𝐇𝐞𝐚𝐝𝐬 𝐮𝐩! If you've been posting content in 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐆𝐫𝐨𝐮𝐩𝐬 and using a 𝐥𝐨𝐧𝐠 𝐛𝐥𝐨𝐜𝐤 𝐨𝐟 𝐡𝐚𝐬𝐡𝐭𝐚𝐠𝐬, you might be hurting your visibility instead of helping it.

🔎Have a look at some of the posts attached from Facebook groups. And businesses I’ve tagged - I’ve made this mistake myself so I hope you don’t mind me including you but it will help us all!

While hashtags are great on Instagram, they work very differently in Facebook Groups.

𝐆𝐫𝐨𝐮𝐩 𝐏𝐫𝐢𝐯𝐚𝐜𝐲 & 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲:
The effectiveness of a hashtag as a discovery tool is instantly limited by the group's privacy setting (Public, Private):

⭐On a 𝐏𝐮𝐛𝐥𝐢𝐜 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐚𝐠𝐞 the hashtags allow people outside your network to find your post when searching Facebook globally.
⭐ In a 𝐏𝐫𝐢𝐯𝐚𝐭𝐞 𝐆𝐫𝐨𝐮𝐩, a post's visibility is restricted to only group members. The hashtags, therefore, lose their primary "global reach" function.

𝐏𝐮𝐫𝐩𝐨𝐬𝐞 𝐨𝐟 𝐇𝐚𝐬𝐡𝐭𝐚𝐠𝐬 𝐢𝐧 𝐆𝐫𝐨𝐮𝐩𝐬:
In a Facebook Group, the best practice for 𝐡𝐚𝐬𝐡𝐭𝐚𝐠𝐬 𝐢𝐬 𝐟𝐨𝐫 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐨𝐫𝐠𝐚𝐧𝐢𝐬𝐚𝐭𝐢𝐨𝐧 not to gain global reach. Group members and admins use them to categorise posts so they can easily search within the group for topics.

⭐When a post uses 𝐭𝐨𝐨 𝐦𝐚𝐧𝐲 or 𝐯𝐞𝐫𝐲 𝐥𝐨𝐧𝐠, 𝐨𝐯𝐞𝐫𝐥𝐲 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 hashtags (like or ), it can look like the user is trying to "game the system" or is simply missing the point of the group's internal filing system.
⭐And as you can see from the attached, the posts are also difficult to read.

𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞 𝐭𝐨 𝐭𝐡𝐞 𝐆𝐫𝐨𝐮𝐩:
Groups are highly focused on engagement, discussion and content relevant to the community's topic. Posts with multiple hashtags make it look like a blanket marketing effort rather than a genuine contribution to the group.

⭐ 𝐓𝐡𝐞 𝐀𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦'𝐬 𝐕𝐢𝐞𝐰: Facebook's group algorithm prioritises content that sparks genuine, targeted discussion. A large block of hashtags can be seen as "low-quality" or "promotional" behaviour, especially if the group has rules against self-promotion.

𝐆𝐫𝐨𝐮𝐩 𝐌𝐨𝐝𝐞𝐫𝐚𝐭𝐢𝐨𝐧 & 𝐑𝐮𝐥𝐞𝐬:
It's possible the group itself has explicit rules that the person broke, such as:

⭐ "No more than two hashtags per post."
⭐"Only use our official group-specific tags (e.g., )."
⭐"No overly promotional language or tag blocks."

💡𝐘𝐎𝐔𝐑 𝐍𝐄𝐖 𝐒𝐓𝐑𝐀𝐓𝐄𝐆𝐘: 𝐔𝐒𝐄 𝟏–𝟐 𝐓𝐀𝐑𝐆𝐄𝐓𝐄𝐃 𝐓𝐀𝐆𝐒
When posting in a Facebook Group:

✅ 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐠𝐫𝐨𝐮𝐩-𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐓𝐚𝐠𝐬: Only use hashtags if the group moderator has created specific tags for filing (e.g., ). This helps members search within the group.
✅ 𝐔𝐬𝐞 𝐚 𝐬𝐢𝐧𝐠𝐥𝐞, 𝐡𝐢𝐠𝐡𝐥𝐲 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐓𝐚𝐠: If you must use one, make it highly focused on the content. Example: If you are sharing about essential oils, just use instead of five general tags.

📌𝐓𝐇𝐄 𝐓𝐀𝐊𝐄𝐀𝐖𝐀𝐘 𝐅𝐎𝐑 𝐘𝐎𝐔𝐑 𝐏𝐑𝐀𝐂𝐓𝐈𝐂𝐄:
✅ Prioritise value, conversation and authenticity in groups over trying to maximise tags.
✅ Save the hashtag block for your own public Facebook business page or Instagram page.

👉🏼 If this helps improve your Facebook visibility, please follow for more tips, 𝓐𝓶𝓪𝓷𝓭𝓪

06/11/2025

“How do you know it’s boy” Bindi - so cute! If Steve was alive today, he would be so proud of his children!

01/11/2025

I remembered this beautiful quote this morning by Maya Angelou which I used to have on my old website, and realised I hadn't transferred it over to my new one!

✨ I love this quote because it instantly reminded me why I originally became a holistic therapist years ago. After working in the corporate world, I found my purpose—a calling that nourished my soul rather than taking from it! This love for healing was deeply rooted in me from very early on, and I wholeheartedly committed to that path toward a more meaningful career.

✨ This background is exactly why I'm now passionate about helping other healers and therapists share their light online!

👉🏻 Why do you work with clients in a healing capacity? What's the deep-seated reason you do what you do?

Share your purpose in the comments below 👇