Meat & Livestock Australia

05/01/2026

MLA's highly anticipated Australian Lamb campaign launches today! 🐑🌞

This campaign is one of MLA's biggest investments and will feature prominently across online video, cinema, radio, retail point-of-sale, paid social, influencer marketing and PR.

Each year, the campaign has the same core objective: to keep lamb top of mind throughout summer and drive purchase in-store.

Watch the ad in full below 👇

02/01/2026

MLA has expressed its disappointment on behalf of Australia’s red meat industry following the announcement by China’s Ministry of Commerce to implement a global safeguard measure on beef imports, including Australian beef.

Find out more about what this means for the industry in the comments.

29/12/2025

Set yourself up for success in 2026. 🌱

Dive into tools, insights and resources built to help producers stay ahead 👇
https://bit.ly/4jaixXJ

24/12/2025

Merry Christmas! 🎄

22/12/2025

Looking for some summer reading that will also deliver on-farm productivity? Check out MLA’s summer issue of Feedback. ☀️

Don’t just take our word for it… hear from SA cattle and sheep producer Robert - a long‑time fan of Feedback.

16/12/2025

Transporting livestock over summer? 🚛☀️

John Mitchell from Mitchell's Livestock Transport in WA says time of loading, hydration, nutrition, planning and preparation are key when transporting sheep and cattle in hot weather.

Other tips to help keep animals cool in transport:
🔷 Avoid transporting in extreme heat where possible
🗓️ If transport is necessary, plan the journey to minimise the effects of hot weather
🧊 Aim to transport animals during the cooler hours of the day
💧 Provide access to cool, clean drinking water with enough space for animals to access
🐮 Reduce stocking densities to ensure good air flow between animals
🌳 Provide shade in yards
⏱️ Minimise duration of stops on vehicles to avoid the build-up of heat while the vehicle is stationary

Find out more on how to best transport your livestock in the comments below 👇

13/12/2025

Weekly market wrap 📊

🔴 Sheep and cattle market buyers became more selective heading into Christmas. 📊
🔴 Sheep and lamb markets softened overall, with steady yardings. 🐑
🔴 Cattle slaughter increased across all eastern states and lamb slaughter lifted slightly. 🐄

Full report 👇
https://bit.ly/3XPQ67y

All cattle market indicators dropped, with the Restocker Yearling Heifer Indicator the best performer of the week. Cattle yardings eased by 3,129 to 97,326 head but still marked the fourth largest weekly yarding of the year.

12/12/2025

Investing in livestock genetics is about future-proofing the entire red meat industry and ties directly into MLA's mission to grow prosperity, ensure sustainability and keep Australian red meat globally respected and competitive. 🥩

10/12/2025

Important dates for saleyard closures and reopening times can be found in the comments below 👇

07/12/2025

Bringing industry to the teacher! 🙌

Last month in Adelaide our Australian Good Meat Education program brought the Australian red meat and livestock industry to life for a passionate group of SA secondary school ag teachers.

Hosted alongside our MLA Updates industry event, attendees from metro and regional schools experienced an inspiring paddock to plate immersion showcasing what’s driving the industry forward.

They were also involved in:
🌱 A research field tour at The University of Adelaide Roseworthy Campus
📚 Professional development packed with industry insights and classroom resources
🎤 MLA Updates plenary sessions and guided expo tour

What does this all mean? By enhancing teachers’ understanding of the industry, we are equipping them with the knowledge and tools to inspire the next generation of ag leaders. This aligns with our commitment to driving prosperity and sustainability in the Australian red meat industry. 🤝

06/12/2025

Weekly market wrap 📊

🔴 National cattle yardings dropped 22% to 81,928 head after last week’s exceptionally high numbers. 📉
🔴 All major cattle indicators softened week-on-week, despite tighter supply. 📊
🔴 Light lambs were in demand for return to southern paddocks. 🐑

Full report 👇
https://bit.ly/4axyGUF

National cattle yardings fell 22% to 81,928 head after the previous week’s high of 103,794 head. This was fuelled by attractive market prices for producers and anticipation of the market’s end-of-year break.

03/12/2025

MLA would like to say one final thank you to everyone involved and to the 470+ attendees who attended MLA Updates this year. 🙌

It was our biggest and best yet! 🎉✨