ODMA

30/11/2025

🔬 BOC Instruments Named Exclusive Australian Distributor for Frey

Big news! BOC Instruments is now the exclusive Australian distributor for the complete range of Frey products!

The expanded range includes:

🔹 Frey Slit Lamps (SL100, SL110 & NEW SL200-4K with impressive 4K resolution)
🔹 Frey Auto Perimeters (AP-600 & AP600-L with innovative Liquid Lens Technology)
🔹 Frey LCD Acuity Charts (CP400 & CP600-P - over 9000 installed worldwide!)

Bringing advanced diagnostic equipment to Australian practices!

24/11/2025

🏏 Pat Cummins x Carrera 2025 Signature Collection

Carrera Eyewear's 2025 Pat Cummins Selection features six new models co-created with Carrera's Padua design team.

Key features:

✨ Sport-driven C-SPORT frames for performance

✨ Lifestyle designs for everyday sophistication

✨ Gold-foil signature on each piece

✨ Exclusive "PAT CUMMINS SELECTION" marking

Where athletic excellence meets Italian design precision.

16/11/2025

🏆 SafeStyle Wins 2025 Australian Good Design Award!

SafeStyle's iconic Fusions frame has been recognized with a 2025 Australian Good Design Award for its balance of form, function, and safety!

This award cements SafeStyle's position as a global leader in protective eyewear. Congratulations! 🎉

15/11/2025

🤝 Good Optical Services Rejoins ProVision

Good Optical Services is back with ProVision, Australia's largest network of independent optometrists!

Now under the ownership of Aaron McColl, CEO of The McColl Group, Good Optical Services rejoins with renewed energy and continued commitment to supporting independent optometry across Australia.

Read more: https://www.eyetalk.com.au/thelatesteyetalkblogs/good-optical-services-rejoins-provision-strengthening-support-for-independentoptometry-across-australia

Good Optical Services, a longstanding and respected name in Australian Optics, is proud to announce its return to ProVision, Australia’s largest network of independent optometrists. Now under the ownership of Aaron McColl , CEO of The McColl Group, Good Optical Services joins ProVision with renewe

12/11/2025

Proud moment for ODMA! 🎉

Amanda, ODMA CEO, and Trudi, ODMA Events Manager, were delighted to accept a certificate acknowledging ODMAFair25, which was shortlisted for recognition at the recent Associations Forum Annual Awards Ceremony held at the Novotel Melbourne Airport.

It’s an honour to see ODMAFair25 recognised among Australia’s leading association events — a reflection of the dedication, collaboration, and innovation that drive our industry forward.

Congratulations to all involved in making ODMAFair25 such a success, and thank you to the Associations Forum for this recognition! 👏

06/11/2025

What a fantastic visit to OptiqueLine! 😎

Amanda had the pleasure of meeting some of the wonderful team (including the youngest member!
😊) and touring their offices, distribution, and warehouse facilities.

It was inspiring to hear about the extensive training and support OptiqueLine provides to practices — from online Masterclasses to hands-on sessions covering everything from changing a rimless lens to helping parents understand the importance of regular vision checks for children.

The Milo & Me kids’ range is an exciting highlight, and Amanda was especially impressed by Erika’s creative work in the recent product shoot imagery. 🎬✨

OptiqueLine truly empowers practices to elevate their customer service offerings, with innovative tools, bespoke cases, light convertible eyewear, and more. Amanda even got a look at John’s quirky glasses collection gathered from his travels around the world! 😎

Thank you to the OptiqueLine team for such an informative and inspiring visit!

03/11/2025

📷✨ Proud moments for the Optical Distributors and Manufacturers Association (ODMA) team, our CEO Amanda Trotman, had the honour of attending Parliament House, Canberra to represent both ODMA and Eyetalk Magazines at the landmark Vision 20/20’s 25th Anniversary celebration.

It was an inspiring day of connection, collaboration and advocacy, engaging with government, industry leaders and fellow optical professionals to further the work of advancing vision care in Australia. A heartfelt thank you to all stakeholders for their commitment to building a stronger optical community.

Here’s to what’s next, continued leadership, innovation and impact for optometry, dispensing and manufacturing across the nation! 👁️‍🗨️💼

29/10/2025

🛡️ ZEISS Launches Certified Safety Eyewear

ZEISS announces the launch of ZEISS Safety Eyewear in collaboration with Ugly Fish Eyewear!

Combining ZEISS's trusted lens technology with Ugly Fish's premium quality, durability, and style.
The perfect blend of protection and performance!

Read more: https://www.eyetalk.com.au/eyetalknews/zeiss-launches-certified-safety-eyewear-in-collaboration-with-ugly-fish-eyewear

28/10/2025

💡 NEW SRP’s NOW LIVE!

Based on 2024 industry feedback, we've recalibrated our Suggested Retail Price (SRP) calculations to reflect current market conditions, inflationary pressures, and the latest product designs.

EyeTalk's SRP remains an independent guide - helping you make informed pricing decisions for your practice.

Find out more: https://www.eyetalk.com.au/eyetalknews/dear-valued-eyetalk-subscriber

Questions? Contact: projects@odma.com.au

24/10/2025

📚 Major Training Updates to Support Optical Dispensing Workforce

Optical Dispensers Australia (ODA) announces a significant revision to the Certificate IV in Optical Dispensing (HLT47815), expected to launch mid-2025.

The first substantial review in nearly a decade, reflecting the evolving skills and knowledge required in modern optical practice!

23/10/2025

ODMA Board Meeting — Sydney & Online

Last week, the ODMA Board gathered in Sydney — both in person and virtually — for a productive meeting focused on advancing the interests of Australia’s optical industry.

Bringing together leading voices and experienced minds from across the sector, the Board discussed key initiatives, strategic priorities, and opportunities to further strengthen support for ODMA members and the broader eye care community.

Through collaboration and forward-thinking leadership, ODMA continues to drive innovation, advocacy, and growth for the Australian optical industry.

Together, we’re shaping a stronger future for optics.