LIDA Australia

06/02/2020

Dark Mode can seriously affect your brand’s CX. LIDA’s Digital Campaign Specialist sheds light on a continuing trend for 2020.

https://lidaaustralia.com.au/dark-mode-a-marketers-nightmare/

28/01/2020

We kicked off 2020 with a bang, at the launch of the Menstruation Station in Kisenyi, Kampala in Uganda. Using our 2019 fundraising activities, we were able to help make a dream a reality for My Period is Awesome (MPIA) & The Wellbeing Foundation.

The 'Menstruation Station' is a permanent, safe space to talk about SRHR-related issues as well as essential menstrual hygiene management.

Our creative director Richard Donovan, attended the launch describing it as “a totally humbling experience!”. Short film to follow, watch this space!

20/01/2020

Baking for good! Today LIDA Australia and M&C Saatchi raised some much needed funds to help restore dignity and hope for the thousands of Australians who have been affected by the bushfires.

All proceeds went to Thread Together, Australia's most ethical response to fashion excess.

They divert brand new, unsold clothes from landfill to vulnerable people in our community.

28/11/2019

Vote for us as AdNews Australia 2019 Cover of the Year! As part of International Women’s Day, we created the March cover, a representation of how the female gender has been transformed from servitude to self-actualisation.
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https://www.adnews.com.au/news/vote-for-the-adnews-2019-cover-of-the-year .99

25/11/2019

What a fantastic evening we had celebrating our nomination for People and Culture at the 2019 B&T Awards.

22/11/2019

Will the introduction of Disney+ dramatically increase illegal downloading in Australia? Look no further than Mumbrella. Insights provided by resident Data Scientist, Jake Bourne.



https://mumbrella.com.au/disney-will-dramatically-increase-illegal-downloading-in-australia-607612

The launch of the latest streaming video-on-demand service in Australia is about to have an unwanted consequence for content creators, according to LIDA’s Jake Lyme.

17/11/2019

Congratulations to Domenic Bartolo & the team who took home a Merit Award for their work with 350.org, “Change the Future,” in the category of ‘Illustration for Design’ at the .

07/11/2019

Thinking about hiring a Gen Z employee? Well you should! Let our resident Gen Z-er Milly Munro tell you why!



https://www.bandt.com.au/hiring-gen-z-no-brainer/

This columnist argues hiring Gen Zs is a "no brainer". Except zombie Gen Zs who've had their frontal cortex removed.

22/08/2019

Today we attended the Mumbrella Health Marketing Summit.

A highlight for us was hearing from Mitch Wallis, Founder of Heart On My Sleeve.

“Mental health is not the absence of problems. Mental health is our ability to cope.”

13/08/2019

To celebrate the Women in Media Awards, our Managing Director, Victoria Curro, spoke to B&T about equality in the workplace.

"If you want to make a change to equality in the workplace, call it if you see it! It's the little everyday inequalities that reinforce women and men have different roles to play and different strengths – which is simply untrue."

Victoria Curro sort of sounds like a delicious deep-fried Portuguese churro. But you can't choux her in that easily.

09/08/2019

Thanks to B&T for their feature on our win at the AFR 's Most Innovative Company Awards!

B&T can't wait to get an invite to the party after hearing this fantastic news from M&C Saatchi.

09/08/2019

LIDA takes home the Most Innovative Media & Marketing Agency for M&C Saatchi Australia at AFR's Most Innovative Company Awards!

We are extremely proud to be recognised for Minnie, our AI-powered super decoder who can categorise and label ads, both visually and linguistically - ultimately helping brands understand the level of diversity in their advertising.

09/08/2019

LIDA takes on AdNews Summit 2019 🙌

Our Managing Director, Victoria Curro, spoke about going against the grain in advertising, "Don't just look at your competitors and follow the category, be brave and try to break that mould."

15/04/2019

The team representing LIDA at B&T's 30 Under 30's Awards! A big congratulations to Jake for taking home the People's Choice 👏👏

10/04/2019

Fingers crossed for Jake Lyme who's been nominated in the B&T's 30 Under 30's Awards! He's currently in the lead for People's Choice and word on the street is he may or may not have built a bot to submit over 250k votes...🤖