In researching the cosmetic market we noted a large shift in consumer demand and preferences. We observed that consumer are shifting away from the major brands. Our findings confirmed that people today are more educated and rather than relying on the marketing hype of synthetic products, the knowledgeable consumers are further educating themselves and opting for alternative natural ingredients for long term skin care. To satisfy the needs of the health conscious consumer, Advanced Cosmetica has preserved and utilised the active ingredients of Australia’s richest minerals, essential oils and native plants to deliver functional and premium luxury skin care products. Advanced Cosmetica is an adventurous Australian based company. Three energetic partners researched the cosmetic market and saw a large shift in consumer demand and preferences. We noted that consumers are shifting away from the major big brands. Our research found that the consumers today are more educated and rather than relying on the marketing hype of synthetic products the knowledgeable consumers are further educating themselves and opting for alternative natural ingredients for long term safe skin care products. This niche opportunity saw ‘Advanced Cosmetica’ utilising Australia’s rich minerals, essential oils and native plants, and how to best preserve the active ingredients of nature and deliver functional and premium luxury skin care products that are safe with the assistance of the latest laboratory techniques.