Primal Man Project

24/10/2025

*Lessons from the National Men's Health Gathering*

This week I've been alongside leaders from across the sector of men's health and wellbeing planning, sharing and connecting

Here's a couple of things I've taken away

1. Stories are the business 👌

I listened to dozens of speakers and leaders doing amazing things for boys and men's health

They ALL knew their s**t. All of them.

But the difference between those I remembered and those I won't are those who told their stories

Heartbreaking, moving, inspiring and real

Emotion moves people to action and stories evoke emotion

2. Go where you're appreciated

I get dozens of hateful comments on my socials and have been in rooms with people who just didn't get what I'm doing

Here, people got it and they got me.

They're on the same page and when I shared my story and my work, they hugged me, thanked me and asked how they could help.

3. Winning is a team sport

Everyone who had achieved great things in this sector had teams of collaborators, contributors and partners.

The great things were done by those who knew how to enrol others in what they're doing

Find your team and you'll win bigger and faster

24/10/2025

29/06/2025

26/06/2025

Check out the full episode - Youtube Primal Man Project
Real Talk About Masculinity, Meaning, and What's Missing for Modern Men

17/12/2024

If one were feeling charitable, they might argue that the Victorian government’s Respectful Relationships initiative, designed to counter “Andrew Tate-types”, is well intentioned.

29/09/2024

Men are going backwards ⬇️


Men in history built nations through hard work and vision

Men today chase money, while their souls wither

As fortunes rise, meaning crashes

You’re not failing

You’ve simply sacrificed your purpose for a paycheck

➡️ Primal Man Project

29/09/2024

3 reasons your mind is overactive ⬇️


1️⃣ Constant Stimulation

Your mind is bombarded with endless notifications, media, and noise. Without breaks from this constant stimulation, your mind never gets a chance to rest, leaving you feeling anxious and overwhelmed.

2️⃣ Lack of Presence

You’re always thinking ahead, worrying about the future, or replaying the past. This inability to stay present keeps your mind racing, never allowing you to experience true peace in the moment.

3️⃣ Poor Sleep and Recovery

When you don’t prioritise quality sleep and recovery, your mind becomes foggy and overactive. Sleep is when your brain resets, and without it, you’re left running on fumes, unable to find clarity or calm.

Mental clarity is created naturally using the domain of the Magician Archetype.

Take our free Masculine Blueprint survey to help you understand how to cultivate your Magician.

Comment “PRIMAL” to get yours 🔥


Men are going backwards

Men used to find tranquility by sitting silently by a crackling fire after a day of hunting or labor.

Most men today can’t unwind without an hour of scrolling, 2 Netflix episodes and 3 beers just to quiet their racing minds.

As distractions grow, our inner peace disappears.

You are not anxious or neurodivergent

You’ve simply adapted to a society that never shuts up.

27/09/2024

Men are going backwards ⬇️


Men used to pass knowledge down through storytelling around the fire in their tribes.

Men today learn from memes and 10 second motivational clips while hiding out on the toilet

As timeless wisdom disappears, our understanding of life becomes shallow.

You are not ignorant

You’ve simply adapted to a world that no longer values wisdom.

26/09/2024

3 Reasons Why Men Today Need Brotherhood ⬇️


1️⃣ Support Through Challenges
Brotherhood offers a network of men who understand and share similar values and beliefs. This system helps men navigate challenges and provides the strength needed to persevere.

2️⃣ Accountability and Growth
Being part of a brotherhood keeps men accountable for their actions, pushing them to grow, improve, and stay disciplined. Shared goals within a community foster continuous personal development.

3️⃣ Combating Isolation
In today’s disconnected world, many men feel isolated and lack meaningful connections. Brotherhood provides a sense of belonging and community, essential for mental health and overall well-being.

Join dozens of men in our online brotherhood who are moving the needle forward in every area of life using the link in our bio 👉🏼

25/09/2024

Men are going backwards ⬇️


Men used to defend their homes with swords and shields, prepared to fight to the death for their families.

Men today avoid eye contact with their neighbours and settle disputes through passive-aggressive texts or social media comments.

As conflict avoidance becomes the norm, our courage fades.

You are not timid

You’ve simply adapted to a world that no longer values courageous men.