FoodLogic

FoodLogic FoodLogic is your trusted business resource provider. We specialise in digital marketing and onboarding solutions for the foodservice and hospitality industry.

🎶 Supply chains are like playlists. The hits alone don’t make it work, it’s the mix that keeps people hooked.Every track...
15/10/2025

🎶 Supply chains are like playlists. The hits alone don’t make it work, it’s the mix that keeps people hooked.

Every track matters:
▶️ The banger = your bold campaign that gets attention
▶️ The classic = consistent messaging that always lands
▶️ The remix = fresh content that keeps things interesting
▶️ The hidden gem = niche story that surprises your audience

Get the order wrong and you lose people. Keep the flow right and they stick with you until the very last track.

Skip-worthy campaigns? That’s the awkward filler song everyone fast-forwards.

💬 If your marketing playlist had a title, what would it be?

Is your website pulling its weight, or just taking up space online?For foodservice supply chain, your website isn’t just...
14/10/2025

Is your website pulling its weight, or just taking up space online?

For foodservice supply chain, your website isn’t just a digital business card. It’s your sales rep, your pitch deck, and your proof of credibility. Here’s a quick checklist:

✅ Clear product info (buyers don’t have time to dig)
✅ Easy contact details (no wild goose chases for an email)
✅ Case studies or testimonials (trust is built on proof)
✅ Strong CTAs (don’t just sit there, guide your visitors)

Websites that get this right don’t just look good. They become active drivers of growth. In a competitive market, clarity and credibility online aren’t extras; they are the difference between being noticed and being overlooked.

Are you showing up on the right platforms or spreading yourself too thin?Not every social channel works the same for foo...
13/10/2025

Are you showing up on the right platforms or spreading yourself too thin?

Not every social channel works the same for foodservice. Some are built for authority, some for connection, and others for storytelling.

Here’s the breakdown:
🔹 LinkedIn: Authority builder. Share insights, case studies, and connect with decision-makers.
🔹 Instagram: Visual storyteller. Showcase people, products, and behind-the-scenes moments.
🔹 Facebook: Community hub. Great for events, groups, and staying visible.
🔹 YouTube: Long-form trust builder. Perfect for demos, tours, and educational content.
🔹 X (Twitter): Real-time pulse. Jump into industry conversations and trends.

Smart brands don’t chase every channel. They double down where their buyers are active and their goals align.

💬 Could you be telling your story in a way that builds more trust, authority, or connection?

📊 Trend Snapshot: Sustainability as a Competitive AdvantageSustainability in foodservice is no longer an optional extra....
11/10/2025

📊 Trend Snapshot: Sustainability as a Competitive Advantage

Sustainability in foodservice is no longer an optional extra. It is now a defining factor in how brands are evaluated and chosen. Recyclable packaging, efficient freight networks, and supplier transparency are not just compliance measures. They are signals of credibility that influence buying decisions.

The shift is clear: businesses that can prove their sustainability story are winning stronger partnerships and long-term trust. Those that cannot risk being left behind as sustainability moves from “nice-to-have” to “non-negotiable.”

💬 Which sustainability practice do you believe has the biggest impact right now?

🥦✨ From plant-forward meals to premium comfort indulgence, 2025 is shaping up to be a year of balance in foodservice. Fo...
08/10/2025

🥦✨ From plant-forward meals to premium comfort indulgence, 2025 is shaping up to be a year of balance in foodservice.

For suppliers, these trends are more than menu inspiration. They’re opportunities to position products, shape brand stories and become trusted partners to venues looking to stay ahead.

In our latest Food for Thought blog post, we break down the top trends shaping supply chains this year and how you can turn them into powerful marketing opportunities.

📖 From Plant-Forward to Premium Comfort: The Food Trends Shaping 2025 Supply Chains

👉 Dive into our latest post, and let’s start serving up ideas together: www.foodlogic.com.au/food-for-thought-blog/food-trends-shaping-2025-supply-chains

🚫 Myth: “B2B doesn’t need branding.”✅ Reality: Branding builds trust, credibility, and loyalty. Buyers choose the names ...
07/10/2025

🚫 Myth: “B2B doesn’t need branding.”
✅ Reality: Branding builds trust, credibility, and loyalty. Buyers choose the names they know and trust.

🚫 Myth: “Our product speaks for itself.”
✅ Reality: In a crowded market, silence is the fastest way to be ignored. Marketing tells the story your product can’t.

🚫 Myth: “Social media is only for consumer brands.”
✅ Reality: Decision-makers scroll too. LinkedIn, Instagram, and Facebook are where supply chain brands show credibility and stay top of mind.

The truth is simple: strong marketing isn’t fluff, it’s fuel. It’s how the best foodservice supply chain businesses cut through, build trust, and win repeat business.

📢 Don’t Miss Venessa on The Business Stage at Food & Hospitality Queensland. Venessa is set to join the Business Stage, ...
05/10/2025

📢 Don’t Miss Venessa on The Business Stage at Food & Hospitality Queensland.

Venessa is set to join the Business Stage, presented by Restaurant Business. This is the spot for operators who want real strategies to boost loyalty, bookings, and visibility.

Venessa’s Session: Marketing that Works: The No-Bullsh*t Tactics Your Venue Needs
✔️ Loyalty programs that keep customers coming back
✔️ Social media you can manage in just 30 minutes a day
✔️ High-impact tactics that bring real results without the overwhelm

📅 October 12–13
📍 Brisbane Convention & Exhibition Centre

🎟️ Use code VENESSA for FREE tickets. Spots are limited. Don’t wait!
👉 Book your seat now: https://foodandhospitality.com.au/

🏉 The NRL Grand Final is more than a game - it’s an economic surge.This year alone, over $25 million in visitor spending...
04/10/2025

🏉 The NRL Grand Final is more than a game - it’s an economic surge.

This year alone, over $25 million in visitor spending is expected across Sydney for the Grand Final weekend. That’s a major boost for foodservice venues, suppliers, distributors, and delivery partners.

But it also means pressure on systems, teams, and logistics.

At FoodLogic, we see it every year: The businesses that prepare for the demand are the ones that turn peak weekends into long-term growth.

If your supply chain business had a Grand Final moment, how would it perform?

Would it buckle… or deliver?

☕ Is your marketing instant or single origin?Instant coffee will keep you alive, but nobody’s writing home about it. Sin...
01/10/2025

☕ Is your marketing instant or single origin?

Instant coffee will keep you alive, but nobody’s writing home about it. Single origin? That’s an experience. It’s crafted, it’s consistent, and it keeps people coming back.

Marketing works the same way. Forgettable content is the instant sachet of the brand world. The good stuff has flavour, personality, and a story that sticks.

Flat messaging? That’s like ordering decaf at 7am. Technically fine… but who’s excited about that?

💬 Drop your “marketing coffee order” below. Espresso, latte, triple shot oat flatty with extra froth?

🎧 Today is International Podcast Day, the perfect excuse to celebrate the power of a good story.In foodservice supply ch...
30/09/2025

🎧 Today is International Podcast Day, the perfect excuse to celebrate the power of a good story.

In foodservice supply chains, marketing works a lot like a podcast:
▶️ Consistency keeps people tuning in
▶️ Storytelling builds trust and loyalty
▶️ The right topics spark connection and action

Whether it is a 20-minute episode or a single social post, the brands that show up with clarity and voice are the ones that get heard.

💬 If your supply chain had a podcast, what would the title be?

Queensland, we’re coming your way! 🌴Venessa will be at Food & Hospitality Queensland Expo, sharing insights and joining ...
29/09/2025

Queensland, we’re coming your way! 🌴

Venessa will be at Food & Hospitality Queensland Expo, sharing insights and joining conversations that matter to the foodservice industry. It’s the only QLD event bringing together the latest food, drink, tech, and equipment all under one roof.

From innovation to strategy, from product showcases to growth ideas, this is where the supply chain connects, learns, and moves forward.

📅 October 12–13
📍 Brisbane Convention & Exhibition Centre

🎟 Use code VENESSA at checkout to secure your ticket for FREE 👉 https://invt.io/1fxbfwbrlve

29/09/2025

Future Focus 2025 was held last week at Parliament House in Sydney, bringing together leaders across hospitality, tourism, and training.

Venessa was in the room for the opening keynote from John Hart OAM, which set the tone for a day of bold discussions and practical insights on workforce reform.

Conversations like these shape how businesses and industry partners collaborate, adapt, and move forward.

🎥 Here’s a snapshot from John’s keynote.

Address

Westleigh, NSW
2120

Telephone

+61413732652

Website

https://m.mtrbio.com/foodlogic

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