FoodLogic

FoodLogic is your trusted business resource provider. We specialise in digital marketing and onboarding solutions for the foodservice and hospitality industry.

31/01/2026

In foodservice, buying often begins with a glance 👀

Before specs are read or conversations happen, visuals set the tone. They suggest quality. They create expectation. They influence confidence.

Product photography sits quietly at the centre of this moment. When done well, it helps products feel tangible and trustworthy, even in complex supply chain environments.

It’s interesting how a single image can shape perception long before a product enters the conversation.

30/01/2026

Hot take (served warm): Hot chocolate is more than a winter treat. It’s a comfort moment your brand can tap into.

Today is National Hot Chocolate Day – and a timely reminder that little touches matter in foodservice.

☕ Whether it’s what you serve front-of-house or how you surprise your trade partners, warmth and consistency go a long way.

From cafe menus to supplier relationships, it's the thoughtful moments that stick.

💬 What's your go-to hot choc style? Classic, spiced, or extra fancy?

27/01/2026

Most of us commute the same way most days 🚗🚆

Same route.
Same turns.
Same expectation that it’ll get us where we need to go.

And when it does, we barely think about it. That’s the point.

Brand consistency works the same way. When a brand shows up reliably, clearly, and recognisably, people stop questioning it and start trusting it.

In the foodservice supply chain, that kind of reliability matters more than being flashy. Buyers want confidence, not surprises.

Funny how the most effective journeys are often the most predictable ones.

24/01/2026

Global events like the Australian Open don’t just drive crowds.
They create ripple effects across the entire foodservice supply chain.

From increased demand and higher expectations to long-term relationship building, these moments test readiness behind the scenes.

This carousel looks at how short, high-profile events can have lasting commercial impact for supply chain brands.

Worth a closer look.

23/01/2026

🏠📦 Ghost kitchens are reshaping Australia’s foodservice industry.

With food delivery platforms generating more than AUD 2.2 billion in 2024–25, driven by demand for convenience, suppliers cannot afford to ignore the delivery-first future.

In our latest Food for Thought blog post, we explore what ghost kitchens mean for suppliers and how to market products as delivery-ready solutions.

📖 The Delivery-First Future: What Ghost Kitchens Mean for Suppliers in 2026

👉 Dive into our latest post, and let’s start serving up ideas together: www.foodlogic.com.au/food-for-thought-blog/what-ghost-kitchens-mean-for-suppliers-in-2026

14/01/2026

There’s a quiet assumption in marketing that you should always be posting.

More content. More noise. More urgency.

But some of the smartest marketing decisions happen when brands step back and reassess. Not because they’ve run out of ideas, but because clarity matters more than activity.

In the foodservice supply chain, where relationships and trust are built over time, constant posting doesn’t always equal stronger presence.

Sometimes, stepping back creates space for better thinking, stronger alignment and more meaningful content when you return.

Worth considering.

12/01/2026

A good LinkedIn bio does more than explain who you are.
It shapes how people feel about working with you.

In B2B, first impressions often happen quietly. Someone clicks a profile after seeing a comment, a post or a tag. Before a conversation starts, a decision is already forming.

Is this person or business credible?
Do they understand my world?
Do they feel easy to engage with?

A strong LinkedIn bio doesn’t sell. It signals clarity, relevance and confidence. And in supply chain marketing, those signals matter.

Interesting how a few lines of text can open or close the door before you even know it’s been knocked on.

07/01/2026

The most overlooked page on many websites isn’t the homepage or the product pages.
It’s the About page.

In B2B, this is often the page people visit when they want context. Who you are. What you stand for. Whether you’re credible and easy to work with.

It’s rarely about storytelling for storytelling’s sake. It’s about reassurance.

For foodservice supply chain brands, the About page quietly influences trust, confidence and decision-making more than we often realise.

Interesting how one page can do so much without asking for attention.

05/01/2026

2026 Trend Watch: What’s Next for supply chain Marketing

The conversation around supply chain marketing is changing.

As we head into 2026, the focus is shifting away from louder tactics and toward smarter signals. Brands are paying closer attention to how buyers actually behave, how trust is built over time and how relevance is earned.

The next phase of growth will be shaped by clarity, consistency and a deeper understanding of audience needs.

Trend watching is less about predicting what’s next and more about recognising what’s already working.

Which shift do you think will matter most in 2026?

04/01/2026

Ever notice how streaming platforms seem to know exactly what you want to watch next? 🎬
Not because they guess. Because they pay attention.

Every view, pause and rewatch tells the algorithm what matters. Over time, the experience gets better because the signals get clearer.

SEO works the same way.

When your content consistently reflects what your audience cares about, search engines start to understand your relevance. Visibility becomes a result of alignment, not effort alone.

In the foodservice supply chain, the brands that show up most often are usually the ones speaking clearly, consistently and with purpose.

Feed the algorithm what your audience values, and they tend to keep showing up.

01/01/2026

January starts with a slower pace, summer catch-ups and time spent with family and friends ☀️👨‍👩‍👧‍👦

We don’t treat every holiday moment the same.
Big family lunches. Quick coffees with friends. Quiet downtime in between.

That’s segmentation.

In marketing, the same rule applies. One message rarely works for every audience. In 2025, the brands that saw the strongest results were the ones that tailored their messaging to different customer groups.

As planning kicks off for the year ahead, this is a good moment to ask:
Are you speaking to everyone the same way, or are you speaking to them properly?

A strong 2026 strategy starts with relevance.

29/12/2025

🎉🥂 As 2025 comes to a close, it is time to reflect on the year that was and look ahead to what is next.

Australia’s foodservice market hit AUD 68.8 billion in 2024 and is forecast to keep growing almost 6% each year. Food delivery platforms generated more than AUD 2.2 billion in 2024–25, proving convenience is still king. And nearly half of Australian shoppers now weigh sustainability in their choices.

Our latest Food for Thought blog takes a look back at 2025’s defining shifts and a positive look forward to 2026.

📖 Looking Back, Moving Forward: 2025 in Review and What’s Next for Foodservice

👉 Dive into our latest post, and let’s start serving up ideas together: www.foodlogic.com.au/food-for-thought/2025-review-foodservice

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Westleigh, NSW
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http://www.foodlogic.com.au/, https://m.mtrbio.com/foodlogic

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