Melanie Westra

Melanie Westra Entrepreneur, speaker, and mentor passionate about leadership and growth.

A lifelong learner, I share strategies and insights to help leaders and business owners build stronger teams, lead with confidence, and scale to 7-8 figures.

Most small businesses don’t need more effort — they need more clarity.These are the 3 plays that keep your business movi...
01/02/2026

Most small businesses don’t need more effort — they need more clarity.

These are the 3 plays that keep your business moving forward, even when life gets chaotic:

1. Set Your Game Plan (Monday)
2. Mid‑Week Review (Wednesday)
3. Debrief + Reset (Friday)

Simple. Repeatable. High‑performance.

Run these plays every week and your business will feel stronger, clearer, and more in control.

Save this so you can run the rhythm next week.

Most people don’t feel guilty taking time out because they’re lazy.They feel guilty because they’re responsible.They’re ...
24/01/2026

Most people don’t feel guilty taking time out because they’re lazy.
They feel guilty because they’re responsible.

They’re responsible for their business.
Their team.
Their clients.
Their family.

So taking a pause can feel like falling behind.

But here’s the truth most high performers miss:
Running yourself into the ground doesn’t make you more committed.
It just makes you less effective.

Taking time out today isn’t a step backwards.
It’s how you set yourself up for the week ahead.

The businesses that last aren’t built by people who never stop.
They’re built by people who know when to recover — so they can show up well at work and at home.

So stop feeling guilty for doing what allows you to perform sustainably — and do something for yourself today.





I am finding a lot of business owners are still confused about branding.They think it’s the logo, the colours, how thing...
19/01/2026

I am finding a lot of business owners are still confused about branding.

They think it’s the logo, the colours, how things look.

But branding is how people experience you.
It’s the culmination of your behaviour, your consistency, and your standards.

It’s how you’re remembered long after the interaction ends.

And that’s what ultimately determines trust, loyalty, and long-term success.





A simple test:Ask someone outside your business to explain what you do.If they can’t do it in one sentence, your marketi...
15/01/2026

A simple test:
Ask someone outside your business to explain what you do.

If they can’t do it in one sentence, your marketing doesn’t need more content — it needs clearer positioning.

Clarity always beats volume.

Leadership isn’t proven in meetings or metrics.It’s proven in the growth, confidence and capability you build in others....
03/12/2025

Leadership isn’t proven in meetings or metrics.
It’s proven in the growth, confidence and capability you build in others.
Your team is your legacy.


You don’t build a business. You build people and then they build the business.
02/12/2025

You don’t build a business. You build people and then they build the business.

If the answer is ‘no’, you’ve just found your next coaching moment..
01/12/2025

If the answer is ‘no’, you’ve just found your next coaching moment..

True leadership isn’t about being the loudest voice in the room — it’s about creating a space where every voice can be h...
13/10/2025

True leadership isn’t about being the loudest voice in the room — it’s about creating a space where every voice can be heard.

If your team can’t say “I disagree” or “I don’t understand” without fear, you don’t have a team — you have an audience.

Leadership is about curiosity, not control. Invite challenge. Encourage questions. That’s where growth happens.

This photo reminds me how hard work–life balance can be sometimes.Some seasons, I get it right.Other times, it’s messy. ...
12/10/2025

This photo reminds me how hard work–life balance can be sometimes.

Some seasons, I get it right.
Other times, it’s messy. But every day, I try to choose presence over perfection.

Balance isn’t about having equal time for everything —
it’s about giving your best energy to what matters most in that moment. 💛

Some days feel like a blur filled with ‘doing’ - but busyness doesn’t always mean progress. Here’s your reminder to...
12/10/2025

Some days feel like a blur filled with ‘doing’ - but busyness doesn’t always mean progress. Here’s your reminder to pause, refocus, and work with purpose, not panic.

Dear Leaders,Culture doesn’t live in a policy manual or a poster on the wall.Culture lives in the behaviours that leader...
12/10/2025

Dear Leaders,

Culture doesn’t live in a policy manual or a poster on the wall.
Culture lives in the behaviours that leaders allow, encourage, or ignore.

The tone of your organisation is set by the behaviours you permit — and by the conversations you have (and the ones you avoid).

Sea views and Sunrise hues...Sinalei Salt Spa 5.59am.
19/04/2021

Sea views and Sunrise hues...

Sinalei Salt Spa 5.59am.

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16 Little Lake Crescent
Wollongong, NSW
2528

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