Emily Braidwood

Home
Australia
Woolloomooloo, NSW
Emily Braidwood

So don't go another day, night or hour suffering with burning balls and aching legs... Ladies, science has (finally) come to the party!!

Unlike any other 'insole' on the market, our podiatrist-designed footbeds effortlessly deliver scientific support & luxurious comfort to your everyday shoes, so you can walk all day & dance all night!
- REUSABLE
- SKIN-STICKABLE (hello Pilates & dance) Born to deliver comfort & support to all styles of shoes without compromising science, style, size or space, the Emily Braidwood insoles are podiatrist-designed and approved by hundreds of women to ensure we consistently tick all the boxes for fit, feel & function! Unlike any other 'insole' on the market, our EB STILETTO patented engineering prevents the foot and ankle rolling outwards to minimise the likelihood of foot pain, muscle fatigue and nasty injuries, whilst delivering dreamy air-infused HEXAGEL pod cushioning technology under the ball of the foot. But our smart patented engineering doesn't stop at heels. Our EB FLATS seamlessly delivers all the support and comfort you need in your dress shoes, everyday shoes, football boots and trainers, to balance the foot and optimise alignment, without slipping your foot out of the shoe. A bit of extra cool info:

- Our insoles are skin-stickable so you can wear them to your Barre, Ballet, Pilates and Yoga classes, so you can exercise your right to be pain-free & getting results!

- Trusted by podiatrists, physiotherapists, sports physicians & surgeons, we have packed our range full of the latest in science and blended with with over 15 years of clinical know-how so we know we have you covered for injuries including plantar fasciitis, peroneal tendinopathy, lateral ankle sprains, hyper mobility, heel pain, and arch pain.

- Our footbeds are reusable, transferable & shoe-friendly

- Our packaging is sustainable

- $5 AUD of each online sale goes to a charity supporting women get back on their feet through education and employment.

07/11/2023

We are a start up juggling lots of balls, but we stop everything and break out in dance every time we receive a review - we love hearing how we are helping our community and your feedback shapes our future products, so thank you for taking the time ⭐️💃🙌

31/05/2022

Check out our complete range of insoles at Balmain Sports Medicine]

Repost • Balmain Sports Medicine]
Work all day, dance all night & exercise for life!

Have you seen the range of insoles at BSM?

THE ONLY INSOLES YOU’LL NEED.

If you’re on your feet all day, you’re an athlete or you just love cute shoes, the EB footbeds will deliver luxurious support and comfort, without compromising shoe style or space. The only question is… FLATS or HEELS?

Ask your Podiatrist or Physio about them.

26/05/2022

A common misconception is that a high arched foot requires a high arched, hard orthotic or insole to support the arch. In fact, this will more-often-than-not cause the foot to roll out further and lead to an increase in symptoms.

Supporting high arched feet requires a combination of tilting the heel and forefoot inwards with a soft arch contour to balance the tilt. This combination will realign the foot, offload the lateral tissues, provide shock absorption and gently increase the surface area under the foot.

Both our EB FLATS and EB HEELS footbeds are suitable for high arched feet, striking the perfect balance of cushioning, support and offloading of the lateral foot, ankle and leg.

03/05/2022

Hello Autumn Fashion 😍

We are OBSESSED with these sneakers from Von-Röutte Sneakers]

Repost • Von-Röutte Sneakers]
wearing our Oslo White

28/04/2022

Thanks for the kind words Angie 🙌

If you’d like to leave us a review or to hear from more women like Angie check out our website (link in bio).

17/04/2022

Sending sweet thoughts for a happy Easter 🐰 🥚

07/04/2022

‘Foot health is finally securing its place as an essential piece to our wellness puzzle’ 🙌

Check out to learn more about foot health and why you should be investing in your feet!

03/04/2022

Feet sore after a Saturday night on the dance floor? We’ve got you covered!

Sunday recovery made easy with our EB’s so you can walk all day and dance all night, ALL WEEKEND LONG!

Shoes:

21/03/2022

Ladies, let’s do Marilyn proud and keep our heads held high as we walk into the week ahead. Unless of course you’re checking out your cute kicks! 👡

20/03/2022

As the sun sets on round 2 of the we wish all players injured a speedy recovery!

Unfortunately, in a contact sport like rugby league injuries are common. Injuries tend to result from collision, with the lower limb (thigh, knee, calf, ankle) most frequently affected.

If you have any questions for us on lower limb injuries, let us know in the comments!

13/03/2022

A little piece in today’s highlighting why your fashion shoes could be the underlying cause of your running injuries - not your runners!

More often than not it’s our casual, weekend & work shoes that are the underlying cause of tissue overload, fatigue & tightness. Regularly clocking up steps in shoes that are too flat, high, hard, soft, loose or tight can trigger an adverse biomechanical reaction including toe gripping, postural compensations, soft tissue adaptation, bone stress and fat pad compression.

But instead of compromising fashion for function, wearing our EB footbeds in your fashion shoes reduces the impact of wearing a less-than-perfect shoe, so you can have your cake and eat it too!! 💃

12/03/2022

Cheers to the freakin’ weekend 🥂

11/03/2022

FOOTY’S BACK!

Who’s excited the NRL kicks off this weekend 🙋‍♀️

Dust off your boots and get your feet game ready with our EB flats. Built for performance, our insoles fit perfectly inside your football boots for game changing comfort and support!

08/03/2022

Happy International Women’s Day!

Celebrate women’s achievement.
Raise awareness against bias.
Take action for equality.

Tag a woman who inspires you below ⬇️

07/02/2022

You’ve gotta love a brand with a desire to heal our planet through responsible consumption, carbon offset, local production and best practice for leather sustainability. Not only is showing us how it’s done for on-demand shopping, they deliver seriously beautiful designs—Win-win!!

06/12/2021

Oh hey there! 👋

We are Emily Braidwood, a podiatrist-founded company shaking up the daggy old insole industry with science-backed innovation, sophisticated patented design and a whole lotta support — excuse the pun!

Our mission is to help women walk all day, dance all night and exercise for life, without compromising shoe style or support.

Our footbeds are slim-line, transferable and skin-stickable - meaning you can literally enjoy their support and cushioning in any shoe and in every situation! We offer a wear ‘em in 30 day guarantee, free returns and $5AUD goes to a charity that supports women.

Additionally, our team are always here to answer your questions. Our website has most of the answers most common questions - from bunions and plantar fasciitis, to the underlying cause of high heel pain. But if we don’t have an answer to your questions, feel free to shoot us through an email or a DM.

EB x

29/11/2021

Looking for a Christmas pressie for your active aunt, party-lovin cousin or fashionable friend? We have you covered this festive season! 🎁 And if you’re still scratching your head, there’s another 129 amazing gift ideas picked by The Guardian — link in the bio! 🎄

22/11/2021

With 77% of the population likely to experience foot pain in their lifetime (APMA), the physical, emotional, social and economic cost can be massive. Anybody who’s had foot pain will tell you it can significantly impact lifestyle, work and exercise.

It is our mission to reduce this number by two thirds by 2040, through education and product innovation 💪

Address

Woolloomooloo, NSW

Website

https://www.emilybraidwood.com/collections/shop

Alerts

Be the first to know and let us send you an email when Emily Braidwood posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to Emily Braidwood:

Shortcuts

Want your practice to be the top-listed Clinic in Woolloomooloo?

For the love of shoes.

We agree, there is nothing better than sporting the perfect pair of pumps to compliment your tres chic outfit. When we slip on a pair of traffic-stopping heels we experience a feminine rush, a sophisticated swagger and then… something magical happens. We feel like taking on the world. Seriously, there’s no accessory more empowering!

That is, until your feet look like elephant’s paws and feel like a raw nerve.

However, that no pain, no gain compromise is yesterday’s predicament. With the revolutionary Emily Braidwood™ insoles, you can light up the boardroom and trip the night fantastic in your beloved heels & flats!

The high heel breakthrough.

Our founder, Dr Emily Smith (Podiatrist) has collated over a decade of clinical wisdom and underwritten it with pioneering research to formulate patented insole technology that solves the high heel pain enigma.

The Emily Braidwood™ groundbreaking research identified that muscle fatigue is the underlying reason we suffer with pain in high heels. Due to the big toe and ankle being placed at a severe angle in a heel over 1.5 inches, we are constantly using our stabilising muscles around our ankle to keep our foot steady and stop our feet from rolling out. When our stabilising muscles fatigue (cue the dreaded onset of pain) we risk embarrassing blunders and chronic injuries… eeeeak!

So you can enjoy the diversity of footwear trends without the side-effects, the EB STILETTO insoles synchronise support along the outside border of the foot, the ball-of-the-foot and the inner arch. This unique engineering works to stabilise the ankle, prevent night-ending foot pain and minimise the likelihood of secondary foot deformities i.e. hammer toes & bunions.

Igniting healthy body alignment & perfect form.

With many fashionable flats lacking essential levels of engineering and cushioning, it’s no wonder that back pain presents, knees scream, shins burn and feet pang. Our EB FLATS range promote healthy body alignment and pain-free mobility without compromising fashion for function. Better yet, they are reusable, washable & transferable!

The EB FLATS range also creates the comfort and support you’ve been looking for during all activities including running, walking, shopping, hiking, commuting, cycling, skiing & football, PLUS even pilates and yoga!

Walk all day. Dance all night™.

Our new generation of insoles are designed like no other. Our advanced combination of HEXAGEL™ & MEDIGEL™ ticks all the boxes adding comfort and support for any style and height of heel from flatties to 10cm stiletto, and every style in between!