Martin McPhilimey MSc MRes - Applied Scientist

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Martin McPhilimey MSc MRes - Applied Scientist

🧠 Helping coaches build clinical-grade breath, sleep & nervous system skills. Day after day.

Chronic stress is a global health crisis affecting individual and collective performance. With coaching, you can turn stress into success for high performance with the enthusiasm, motivation and energy to take action towards your goals. Imagine the level of performance you could reach by waking up each morning feeling calm, alert and ready to tackle your day. Reclaim confidence in your capacity fo

r action by learning the methods helping stressed-out busy professionals, anxious leaders and burnt out go-getters stand out from the crowd by regaining control of their focus, energy and productivity.

04/05/2026

As a genuine comment, it’s hard to express how different this training is from most other trainings in the breath space.

It’s not a breathwork facilitation course.

It’s not a “functional breathing, here’s my method” course.

It’s a 7–9 month immersion into breath science and applied psychophysiology.

It’s designed for practitioners who want to understand what is actually happening underneath the breath — and how to apply that understanding with real clients.

But it’s also more than education.

You’re joining a community of like-minded practitioners from around the world. A safe space to practise, think, question, refine your skills, and receive support as you grow.

We’ve trained some of the biggest names in the space, and even people who deliver their own trainings come here to go deeper and advance their skill set.

The next group starts in August for Australia, New Zealand, SE Asia, US, and Canada time zones.

Early bird closes at the end of May, and 40% of the cohort is already full.

Comment GROUP and I’ll send you the full details.

03/05/2026

Resilience is something many of us desperately need, especially those of us living relatively comfortable lives.

Yes, life can feel difficult. There are frustrations, challenges, uncertainty, and things happening around the world that can create fear.

But the truth is, for many of us, especially if we are here showing up online, we live with a level of privilege. We do not have to face the same level of daily survival challenge that many others do.

And comfort has a cost.

In some ways, life has become so convenient that we have lost touch with some of our most basic human needs: challenge, effort, direction, discipline, community, and meaningful struggle.

Life has become easier in certain ways, yet many people feel less capable of dealing with difficulty.

To me, resilience is the ability to stay organised, maintain focus, move forward with the behaviours you value, and recover after challenge.

When I look around, I see so many people distracted, stuck in behaviours they do not want, and as soon as challenge appears, they avoid, complain, numb, or escape.

This privilege has its flaws.

And now, it is time to help people build resilience again.

For some, this might mean stepping straight into challenge and changing behaviours.

For others, it will first require restoration, recuperation, and regulation.

This is what the 3R system trains.

A simple, applied, and practical framework to help people build resilience through breath, movement, exercise, exposure, direction, and clarity.

Who’s with me

28/04/2026

The light and shadow within.

I grew up in a school system that cultivated competition and attrition, yet I’ve spent much of my life caring for and helping others.

I spent years yearning for love, only to eventually learn that much of it was attachment and codependency.

I spent a large part of my life training extremely hard to be healthy, when in truth, I was often punishing myself to escape suffering elsewhere.

I value friendship, connection and contribution, yet I can still find myself secluded in rabbit holes that lead to isolation.

I’ll happily discuss health all day, then destroy a six-pack of doughnuts.

I’m a trained doorman, have taught conflict resolution to hospital staff, and practise Brazilian Jiu-Jitsu, yet I’ve never really thrown a punch.

I’ve spent more than 20 years deeply invested in science, yet faith has saved me more than education ever could.

Love is not one side.

It is the unity of both.

The acceptance of all parts.

The freedom from judgement.

I’m not there yet, but the pursuit is what continues to give life meaning.

Maybe the work is not to choose sides within ourselves, but to accept all parts and keep walking toward love.

📷 by

26/04/2026

Gone are the days when you can create exceptional results without supporting your clients’ stress, sleep, recovery, and overall life load.

The foundation of effective coaching is no longer just the method you use.

It is understanding allostasis, arousal management, and the nervous system behind the person in front of you.

For strength and conditioning coaches, this can vastly improve how clients progress in the gym.

For therapists, it can improve the efficacy of treatment by helping the system become more receptive to change.

For nutrition and wellness coaches, it can help restore natural rhythm, reduce reliance on coping mechanisms, and support the behaviours required for better health, body composition, and long-term wellbeing.

As our world moves deeper into a more stimulated era — with more noise, more pressure, and more of our attention pulled into technology — this work is only going to become more important.

That means stress resilience, emotional literacy, breathing science, and nervous system regulation will become deeply valuable for both health and success.

Because if you work with people, you are not just working with goals, symptoms, habits, or performance outcomes.

You are working with a nervous system trying to adapt to the demands of modern life.

And the coaches who understand that will be the ones who create better outcomes.

I invite you into the future of coaching.

A future where coaches understand stress, sleep, recovery, arousal, breathing, and the nervous system as foundational parts of creating real outcomes.

This is your opportunity to get ahead of a growing shift in the industry and ultimately transform the results you create with your clients.

Comment BSC below to learn more.

22/04/2026

Many people in this space talk about how anxiety starts in the body.

Only yesterday, someone asked me what I thought about Deb Dana’s quote, “story follows state,” after watching my lecture where I suggested that, in some cases, the opposite can also be true.

The reality is that both can be true.

In many cases, anxiety is shaped by belief, prior experience, and learned expectation.

Something happened that locked in a perception that the future is unsafe, uncertain, or something to fear.

That comes through context, memory, prediction, and sensory integration.

The brain is constantly prioritising what seems most salient, most reliable, and most important.

But in trauma, context can become distorted.

There may be dissociation, excessive internal noise, reduced external clarity, and a system that starts to give more weight to internal signals than to the world around it.

When that happens, memory may become more implicit, and experience becomes more body-driven.

This is why the distinction matters.

Some people are speaking more from story.
Some people are speaking more from state.

And most of the time, both are involved.

So if this industry, and health advice more broadly, wants to mature, it needs to stop looking in only one direction.

We need models that include both.

If you want a more complete view of anxiety and human functioning — one that includes the nervous system, mindset, behaviour, and breathing rather than reducing everything to one lens — then the Breath Science Certification may be your next best step.

It is a comprehensive professional training designed to help coaches and practitioners raise their authority, deepen their thinking, and work with more complex clients with greater clarity and confidence.

Comment BSC below if you’d like to learn more.

20/04/2026

This week, a few comments from friends made me stop and realise just how proud I am of myself.

Two people told me they were proud of me. Another said I’m one of the rare few he knows who truly followed his passion in life and somehow turned it into the work he now does.

That really stayed with me.

For as long as I can remember, I’ve loved physiology. There’s something deeply fascinating to me about the intelligence and intricacy of the human body. And even more than that, the way it is so deeply intertwined with the psyche.

When I was 28, I was working as a senior respiratory scientist in the medical world, spending a lot of time with individuals dealing with breathing issues, sleep issues, and heart-related problems.

What I began to realise was that, for many of them, stress and anxiety were not just side notes in the picture. They were woven into the problem.

And often, these individuals had nowhere to go for someone who could truly help them understand themselves, understand what was happening in their body, and understand what could be done beyond medicine alone.

A year or so later, I decided I wanted to build an online business.

In 2021, I found myself on Nusa Penida island with nothing but a laptop, a woman I had started dating six months earlier, and a huge amount of creative energy.

I committed to learning the skills required so I could create work from my laptop, live more freely, and build something meaningful around what I cared most about.

Now, in 2026, I have a school community with nearly 800 members, and I’ve trained 250 practitioners in the depth of my passion, all in service of helping support a world with more health, happiness, connection, and meaning.

All through the lens of breath and applied psychophysiology.

And in just over two weeks, more than 50 people will be joining me for 12 weeks inside an applied and practical training, learning a system designed to help create real impact in areas like dysregulation, anxiety, burnout, hypervigilance, and depressive states.

I could not be more proud.

And I could not be more grateful to those who are joining me on that journey.

Who else wants to come for the ride?

19/04/2026

For a long time, psychology rested on a simple assumption

I think, therefore I am.

Then neuro, affective and embodied models of mind pushed us toward something deeper:

I feel, therefore I am.
And then, this idea deepened even further: I am, therefore I think.

This shift carries real practical consequences.

Because if thought does not sit above the body but emerges from a living, feeling, regulating system, then therapy, coaching, and healing work cannot afford to focus solely on cognition.

People struggle with physiology, arousal, shutdown, disconnection, behavioural patterns, overwhelm, and a loss of safety in the body.

And sitting at the centre of all of this is the breath.

That’s why breathwork continues to gain relevance.

For some, breathwork is a trend. For others, it’s mystical. In the clinical and professional space, though, it is growing for a different reason.

Not because all breathwork styles automatically work for everybody.

But because the breath sits right at the intersection of mind and body.

It reflects the system’s state.

Recognising this marks a significant shift.

Because once you see this clearly, it becomes harder to keep working as if talking, thinking, and reframing are always enough — or to keep using breathwork as if it were just a collection of techniques.

This calls for a more mature standard.

One that links breath with affect, emotional experience, perception, behaviour, and the way a person cognitively relates to what they are feeling.

That requires more than a method.

It requires a system.

A way of working that is evidence-informed, psychophysiological, client-centred, safe, and grounded in real clinical reasoning.

This is exactly what inspired me to build the School of Breath Science.

To help practitioners integrate breathwork with more depth, clarity, and better frameworks for real-world practice.

If you feel this old model is no longer enough, this may be your sign to update your thinking and skill set, and to study this work more deeply.

Because the field is changing — and those who commit to learning these approaches will be best placed to make a greater impact.

16/04/2026

A client I’d recently finished a 9-month journey with sent me a photo of him and his partner outside their house, with a "sold" sign on it, along with these two messages.

This photo meant more than just congratulations on the house sale.

It was a demonstration of how far he has come.

When we started working together, fear and anxiety were shaping how he lived.

Not the loud, “I can’t leave the house” kind of anxiety.

The kind that sits underneath day-to-day life and influences how someone makes decisions. The kind that makes you more conservative, more careful, more protective. More likely to stay with what feels safe, even when part of you knows it is no longer the life you really want.

Over time, that started to shift.

He became more aware of his patterns. More aware of how his nervous system was organising his behaviour. Clearer in himself. Less driven by fear. More able to tolerate uncertainty without immediately needing to retreat into control or protection.

This is important, but a lot in this space can only see the goal in terms of safety.

But safety doesn’t lead to expansion, thriving, and living a whole life.

And to be fair, most of this comes from being completely honest with yourself.

I noticed that he was making decisions that were beginning to align with his vision.

More able to feel what he actually wanted.
More able to trust that.
More able to act on it.

For him and his family, that has meant making bigger decisions from a different place.

Not from anxiety.
Not from obligation.
Not from who he thought he had to be.

A deep sign of self-regulation.

And making leaps, to me, is a huge sign of resilience.

This is still the work I do. I now train others in how to do this.

Helping people move from anxious, protective, and overly conservative patterns…
towards a life that feels more grounded, more authentic, and more fully lived.

That is what I care about.

Not dependence.
Not endless coaching.
But helping someone build enough awareness, capacity, and trust in themselves to go and live.

He is now fully aligned with living and breathing a 9/10 life — a motto and intention we ended our coaching with.

Proud moments, grateful for this work

14/04/2026

This is a role I created to exist in the world, serving and supporting a stronger mind-body connection.

A large majority of the issues we see today in health, wellness, and performance stem from a disconnect between what someone truly feels and what they believe.

This misalignment often leads to avoidance and coping behaviours that contribute to sickness, disease, poor recovery, and performance deficits.

A trained Breath Science Practitioner understands how human behaviour emerges across biology, psychology, and the social world, with the breath acting as information about the whole system.

They are trained in functional breathing, nervous system regulation, affective and predictive neuroscience, exercise physiology, environmental physiology, sleep and sleep disorders, allostatic load, arousal management, breathwork, safety, ethics, clinical reasoning, and critical thinking.

The goal is to work at a high level, with high quality, over sustained periods of time, helping people create the habits, perceptual shifts, and physiological changes that allow them to thrive, live in alignment, and ultimately move toward their authentic vision of high performance.

My next group training begins this August and is suitable for those in the US, Canada, Southeast Asia, Australia, and New Zealand.

So if you would like to work with confidence, a deeper understanding and in a role that provides purpose and meaning, then this training might be for you.

The presale runs until the end of April.

Comment ‘BSC’ below, and I’ll send over all the details.

13/04/2026

When people come into this work with heart but still want depth, rigour, and real understanding, this is exactly why I created my training and mentorships.

Aliz came in with prior certifications and a scientific background, and wanted more than techniques alone. She wanted to understand the why, the physiology, and how to apply it well in practice.

Hearing that the mentorship helped her grow not only as a coach, but also as an entrepreneur, means a lot.

She is getting fantastic results and I am so happy to see this work put to life.

Thank you, Aliz, for your trust and kind words.

If you are looking for breath and nervous system education that goes deeper into functional breathing, applied science, and practical coaching, this is the standard we care about.

09/04/2026

Coaching someone to manage stress is not that different from strength and conditioning.

We have to consider microcycles day to day, mesocycles during a phase like this, and macrocycles in relation to longer-term goals.

Life has phases.�Stress ebbs and flows.
And sometimes a phase arrives where certain stressors cannot simply be removed.

That is where we need a framework.

I use the ERIC framework to help people look at their total stress load and make intelligent adjustments during demanding periods.

E = Eliminate�What can you fully remove right now that is no longer serving you?

R = Reduce�What can you reduce in intensity, frequency, duration, or demand?

I = Increase�What regulation, recovery, or relaxation practices can you increase to better support your system?

C = Cultivate�What spaces, behaviours, and conditions can you intentionally create to help you move through this phase more effectively?

The goal is to better manage allostatic load.

That means the total load on the system.
�Physical. Mental. Emotional. Social. Environmental. Even the food we eat.

Some things add stress.�Some things help regulate and restore us.

The skill is learning how to adjust the whole picture when life becomes more demanding.

This is one of the frameworks I teach inside the Breath Resilience Instructors Training, starting next month.

This is not just a breathwork training.

It is an applied, practical system to help people:�restore energy and vitality,�learn to regulate and stay with sensation and emotion,�and build real resilience and capacity in the nervous system so they can live a more thriving life.

If you want to level up your coaching and deepen your understanding of applied psychophysiology and resilience training, comment BRIT below and I’ll send you the details.

Be quick. Spaces are nearly gone.

08/04/2026

It is more important than ever for coaches to stand out from the crowd.

There is a lot of noise in the market.

Over and over again, I see gimmicky content designed to grab attention, chase views, and entertain for a few seconds. But that is not how you build real trust, and it is not how you build a serious online business.

I may not be the most viral person on social media. But I’ve built a six-figure business, had six-figure months, and built an entire school from my laptop. That did not come from gimmicks. It came from authority, trust, and clarity.

That is exactly what the School of Breath Science is designed to help you develop.

Our trainings do not just give you more tools to collect.

They provide graduate-level, evidence-based education that is up to date, nuanced, and centred around the real needs of clients.

Inside the School, you also step into a serious community of practitioners who are learning, practising, and refining their craft behind closed doors.

That helps you build confidence not only in your communication and facilitation, but also in your critical thinking and decision-making.

We teach systems and frameworks so you can work with greater structure, more clarity, and more confidence, especially when cases become more complex.

You do not build authority by collecting more tools.
You build it by knowing what you are doing, why you are doing it, and how to guide people well.

When you join any of our trainings, you are not only developing these qualities. You are also learning from a mentor who has already walked the path from practitioner to business owner, and built the kind of authority many coaches are still trying to create.

We can help you fast-track that process.

If you want clarity on where to begin within the School of Breath Science, send me a message.

Address

Yokine, WA

Website

http://schoolofbreathscience.com/, http://www.martinmcphilimey.com/

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